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Jan-2025
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Overview
Market Insights Snapshot
Gem Carts has shown a consistent presence in the vapor pen category in Oregon, maintaining a strong position within the top 10 brands over the past few months. Starting from a 9th place ranking in October 2024, they climbed to 8th in November, further improving to 7th in December, before slightly dropping back to 8th in January 2025. This indicates a stable demand with minor fluctuations, suggesting that Gem Carts has a dedicated customer base in the state. The sales figures corroborate this trend, with a notable increase in November, which could be attributed to seasonal factors or targeted marketing efforts.
While the performance in Oregon is commendable, it's worth noting that Gem Carts does not appear in the top 30 rankings in other states or provinces for the vapor pen category, which could be seen as a missed opportunity for market expansion. This absence highlights a potential area for growth if the brand aims to diversify its market presence beyond Oregon. The steady performance in one state might suggest that Gem Carts could replicate its success elsewhere, provided they adapt their strategies to fit different regional consumer preferences and regulatory environments.
Competitive Landscape
In the competitive landscape of vapor pens in Oregon, Gem Carts has shown a steady performance, maintaining a consistent presence in the top 10 rankings from October 2024 to January 2025. During this period, Gem Carts improved its rank from 9th in October to 7th in December, before slightly dropping back to 8th in January. This fluctuation indicates a competitive market environment where brands like NW Kind and Hellavated have also shown strong performances, with NW Kind consistently ranking higher than Gem Carts. Notably, Farmer's Friend Extracts remained stable at 9th place, suggesting that Gem Carts is outperforming some competitors in terms of sales growth. Meanwhile, Boujee Blendz demonstrated significant improvement, moving from 15th to 10th place, which could pose a potential threat if this upward trend continues. Overall, Gem Carts' ability to maintain and slightly improve its ranking amidst fierce competition highlights its resilience and potential for growth in the Oregon vapor pen market.
Notable Products
In January 2025, Ice Cream Cake Cured Resin Cartridge (1g) topped the sales chart for Gem Carts, achieving the highest rank in the Vapor Pens category with sales of 3,074 units. Following closely, Hella Jelly Remix Cured Resin Cartridge (1g) and Aloha Runtz Cured Resin Cartridge (1g) secured the second and third positions, respectively. Jealousy Cured Resin Cartridge (1g) and Mad Honey Cured Resin Cartridge (1g) rounded out the top five, ranking fourth and fifth. Compared to previous months, these products consistently maintained high rankings, indicating stable consumer preference. The notable rise in sales from December 2024 to January 2025 highlights an increasing demand for these specific cartridges.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
