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Nov-2024
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Overview
Market Insights Snapshot
Gem Carts has shown a notable performance within the Vapor Pens category in the state of Oregon. Over the months from August to November 2024, the brand has consistently improved its ranking, moving from 10th place in August to 8th place by October and maintaining this position in November. This upward trend is accompanied by a substantial increase in sales, with November's figures surpassing those of the previous months, indicating a strong market presence and growing consumer preference. Despite the competitive nature of the market, Gem Carts' ability to climb the rankings suggests effective strategies and product appeal in the Oregon market.
Across other states and categories, Gem Carts' performance varies, with some regions not featuring the brand in the top 30 rankings. This absence in certain markets could be seen as a potential area for growth or a reflection of the intense competition within those states. However, the brand's success in Oregon's Vapor Pens category highlights its potential to expand and capture more market share if similar strategies are applied elsewhere. The data suggests that while Gem Carts is gaining traction in certain areas, there remains untapped potential in others where they have yet to make a significant impact.
Competitive Landscape
In the competitive landscape of vapor pens in Oregon, Gem Carts has shown a promising upward trajectory in rankings from August to November 2024, moving from 10th to a consistent 8th position. This improvement in rank is indicative of a positive trend in sales, with a noticeable increase in November, surpassing brands like Farmer's Friend Extracts and Rogue Gold, which have experienced fluctuations in their rankings. Despite Hellavated maintaining a steady 6th position, Gem Carts' growth trajectory suggests a potential to close the gap if the current trend continues. Meanwhile, FRESHY has seen a decline from 3rd to 7th, which could present an opportunity for Gem Carts to capture more market share if they continue their upward momentum. This analysis highlights the dynamic nature of the market and the potential for Gem Carts to further enhance its position among the top competitors in Oregon's vapor pen category.
Notable Products
In November 2024, the top-performing product from Gem Carts was the Caramel Apple Butter Cured Resin Cartridge (1g) in the Vapor Pens category, securing the number one rank with sales of 5883 units. Portal Cured Resin Cartridge (1g) followed in second place, while Evil Burger Cured Resin Cartridge (1g) held the third rank. Notably, Neo Mintz Cured Resin Cartridge (1g) dropped from its top position in October to fourth place, indicating a slight decline in its sales momentum. Sour Grape Cured Resin Cartridge (1g) experienced a significant drop in ranking from second in October to fifth in November, despite consistent sales figures. These shifts highlight a dynamic market where consumer preferences can change rapidly from month to month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
