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Oct-2024
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Overview
Market Insights Snapshot
The performance of the cannabis brand ghost. in the Vapor Pens category across different states has shown varied results. In California, ghost. has struggled to maintain a strong presence, consistently ranking outside the top 30 brands from July to October 2024. The brand saw a slight improvement in October, moving up to the 68th position from a low of 82nd in September. This indicates some positive momentum, although the brand remains outside the competitive top 30. In contrast, New York has shown a more promising trajectory for ghost., with the brand climbing from the 33rd position in July to an impressive 13th by October. This upward trend in New York highlights a significant growth in market penetration and consumer acceptance, suggesting a successful strategy or product appeal in this state.
Analyzing sales trends, ghost. experienced a notable increase in New York, with sales figures rising dramatically from July to October. This surge in sales aligns with the brand’s improving rank, indicating a strong correlation between sales growth and market positioning. Meanwhile, in California, the sales figures reveal a different story, with a dip in September followed by a partial recovery in October. The brand's struggle to break into the top 30 in California could be attributed to the highly competitive nature of the market or potential challenges in brand recognition or distribution. These contrasting performances across states underscore the importance of tailored market strategies and the varying consumer preferences across regions.
Competitive Landscape
In the competitive landscape of vapor pens in New York, ghost. has shown a remarkable upward trajectory in recent months, climbing from a rank of 33 in July 2024 to 13 by October 2024. This significant improvement in rank suggests a strong increase in market presence and consumer preference. In contrast, Brass Knuckles maintained a steady position at rank 12 from August to October 2024, indicating stable performance but not matching ghost.'s rapid ascent. Meanwhile, Florist Farms and Off Hours experienced fluctuations, with Florist Farms dropping to rank 16 in September before slightly recovering to 15 in October, and Off Hours holding at rank 14 in October. Cannabals also showed consistency, maintaining rank 11 in both September and October. This dynamic shift in rankings highlights ghost.'s aggressive market strategy and growing consumer base, setting it apart from its competitors who either remained stable or experienced minor rank changes.
Notable Products
In October 2024, ghost's top-performing product was the Blueberry Dream Distillate Disposable (2g) in the Vapor Pens category, which achieved the number one rank with sales reaching 1598. The Blueberry Dream Distillate Disposable (1g) slipped to the second position, showing a decrease from its consistent top rank in the previous months. Guava Distillate Disposable (1g) maintained a stable performance, holding the third position in October, despite fluctuations in earlier months. The Apple Jacks Live Resin Cartridge (2g) entered the rankings for the first time in October at fourth place, indicating a strong debut. Lastly, Black Mamba Distillate Disposable (2g) rounded out the top five, showing a steady climb from third in August and September to fifth in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
