ghost.

In the competitive landscape of vapor pens in New York, ghost. has experienced significant fluctuations in its rankings and sales over the past few months. Starting in October 2024, ghost. held a strong position at rank 14, but faced a dramatic drop to rank 28 in November and further plummeted to rank 42 in December. This decline coincided with a sharp decrease in sales, indicating potential challenges in market penetration or consumer preference. However, ghost. made a notable recovery in January 2025, climbing back to rank 18, which suggests a strategic adjustment or successful marketing efforts. In contrast, Bloom consistently improved its position, moving from rank 18 in October to rank 16 by January, with a steady increase in sales. Similarly, Sapphire Farms entered the top 20 by December and continued to rise, indicating a growing market presence. Meanwhile, Florist Farms and To The Moon maintained relatively stable rankings, suggesting a steady consumer base. These dynamics highlight the competitive pressures ghost. faces and the importance of strategic positioning to regain and sustain market share in the New York vapor pen category.

In January 2025, Blue Dream 7g from ghost emerged as the top-performing product, leading the sales rankings with a notable figure of 2123 units sold. Kush Cake 7g followed closely in second place, indicating strong demand for flower products. Blueberry Dream Distillate Disposable 2g, previously ranked first in October 2024, dropped to third place, suggesting a shift in consumer preference towards flower products. White Fire OG Distillate Disposable 2g and Rainbow Kush 7g secured the fourth and fifth positions, respectively. This shift in rankings from previous months highlights a growing trend towards flower products over vapor pens within ghost's offerings.