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Oct-2024
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Overview
Market Insights Snapshot
Ghost Town Cannabis has shown significant improvement in its performance across the Flower category in Nevada. Starting from a rank of 62 in July 2024, the brand made a remarkable leap to the 12th position by October 2024. This upward trajectory indicates a strong market presence and growing consumer preference within the state. The sales figures reflect this positive trend, with October 2024 sales reaching nearly half a million dollars, a substantial increase from July. The brand's ability to break into the top 30 by August and continue climbing suggests strategic moves that are resonating well with consumers in Nevada.
In terms of category performance, Ghost Town Cannabis is currently making waves in the Flower segment. However, the absence of rankings in other categories such as Edibles or Concentrates might suggest either a lack of presence or a strategic focus on Flower products. While their success in Nevada's Flower category is commendable, it remains to be seen how the brand will expand or adapt its strategy in other states or categories. The consistent climb within Nevada's Flower rankings could serve as a model for potential growth in other areas, provided they choose to diversify their product offerings or enter new markets.
Competitive Landscape
In the competitive landscape of the Nevada flower category, Ghost Town Cannabis has demonstrated a remarkable upward trajectory in recent months. Starting from a rank of 62 in July 2024, Ghost Town Cannabis has climbed to the 12th position by October 2024, indicating a significant improvement in market presence and consumer preference. This ascent is particularly notable when compared to competitors like Green Life Productions, which fluctuated between ranks 22 and 14, and Summa Cannabis, which improved from 20th to 13th. Meanwhile, CAMP (NV) and Hustler's Ambition have maintained relatively stable positions, though they did not exhibit the same rapid growth as Ghost Town Cannabis. This upward trend for Ghost Town Cannabis suggests a growing consumer base and effective market strategies, positioning it as a formidable player in the Nevada flower market.
Notable Products
In October 2024, Hashbar OG (3.5g) emerged as the top-performing product for Ghost Town Cannabis, securing the number one rank with a notable sales figure of $6,210. Drops of Jupiter (3.5g) climbed to the second position, showing a significant increase from previous months with sales reaching $4,336. Banana Cream Cake (3.5g) improved its standing to third place, up from fifth in August, with sales totaling $3,039. Gush Mints (3.5g) slipped from its previous top position in July to fourth place in October, while Gary Payton (3.5g), which was previously in the top spot in August and September, fell to fifth place. These shifts indicate dynamic changes in consumer preferences within the Flower category over the past few months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
