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Jan-2025
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Overview
Market Insights Snapshot
Ghost Town Cannabis has demonstrated a notable presence in the Nevada market, particularly in the Flower category. Over the observed months from October 2024 to January 2025, the brand has consistently maintained a position within the top 15, peaking at rank 10 in December 2024. This upward trend in rankings suggests a strengthening market position, although a slight dip back to rank 12 in January 2025 indicates potential fluctuations in consumer demand or competitive dynamics. Notably, Ghost Town Cannabis was not ranked outside the top 30 in any of these months, which underscores its competitive resilience in a highly dynamic market.
While Ghost Town Cannabis has shown a strong performance in Nevada, it is important to note that their absence from the top 30 in other states or provinces could suggest either a strategic focus on Nevada or challenges in expanding their footprint. The brand's sales figures in Nevada reveal a peak in November 2024, followed by a drop in December, which might reflect seasonal buying patterns or inventory adjustments. These insights highlight the brand's potential in maintaining and possibly expanding its market share, while also pointing to areas where growth could be pursued more aggressively in other regions.
Competitive Landscape
In the competitive Nevada flower market, Ghost Town Cannabis has shown a steady performance, maintaining a relatively stable rank from October 2024 to January 2025. While Ghost Town Cannabis improved its position from 14th in October to 10th in December, it slightly dropped to 12th in January. This fluctuation suggests a competitive landscape where brands like Hustler's Ambition consistently held a higher rank, maintaining a top 10 position throughout the period. Meanwhile, CAMP (NV) experienced significant volatility, peaking at 5th in November before dropping to 19th in December, which may have opened opportunities for Ghost Town Cannabis to climb. Notably, Superior (NV) showed a positive trend, improving from 18th in October to 13th in January, indicating increasing competition. Despite these dynamics, Ghost Town Cannabis's sales remained robust, suggesting a loyal customer base that supports its stable market presence amidst fluctuating ranks of competitors.
Notable Products
In January 2025, Moroccan Peaches (3.5g) emerged as the top-performing product for Ghost Town Cannabis, leading the sales with a notable figure of 1856 units sold. Gush Mints (14g) followed closely in second place with strong sales performance. Bubba Berry (3.5g) experienced a drop from its number one position in December 2024 to third place in January, indicating a shift in consumer preference. Wook Stomper (3.5g) and Cherry Dosido (3.5g) rounded out the top five, ranking fourth and fifth, respectively, both appearing for the first time in the top rankings. This shift in rankings highlights a dynamic change in the popularity of flower products within the brand's portfolio.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
