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Nov-2024
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Overview
Market Insights Snapshot
Ghost Town Cannabis has shown notable improvement in the Nevada market, particularly in the Flower category. Over the past few months, the brand has climbed from being ranked 26th in August 2024 to maintaining the 12th position in both October and November 2024. This upward trajectory is indicative of a strong performance and growing consumer preference in the state. The sales figures corroborate this trend, with a significant increase from August to November, suggesting effective strategies in product placement or marketing within Nevada. However, it is also important to note that Ghost Town Cannabis did not make it into the top 30 rankings in other states or categories, indicating potential areas for expansion or improvement.
While Ghost Town Cannabis has made impressive strides in the Nevada Flower category, their absence in the top 30 rankings in other states and categories could be seen as a missed opportunity. This lack of presence may highlight challenges in scaling their operations beyond Nevada or in diversifying their product offerings to appeal to a wider audience. The brand's focus on the Flower category in Nevada has paid off, but to sustain long-term growth, exploring other markets and categories could be beneficial. The consistent ranking in the top 12 within Nevada suggests a solid foundation, yet the potential for growth in other regions remains largely untapped.
Competitive Landscape
In the competitive landscape of the flower category in Nevada, Ghost Town Cannabis has shown a notable upward trend in its rankings and sales over the past few months. Starting from outside the top 20 in August 2024, Ghost Town Cannabis made a significant leap to rank 18th in September, and further improved its position to 12th by October and maintained this rank in November. This upward trajectory indicates a robust growth strategy and increasing consumer preference. In comparison, FloraVega / Welleaf, which was ranked 8th in August, experienced a decline to 14th by November, suggesting potential challenges in maintaining its market share. Meanwhile, Summa Cannabis showed consistent improvement, moving from 22nd in August to 13th in November, closely trailing Ghost Town Cannabis. Brands like Firestar and Hustler's Ambition have also been fluctuating in their rankings, indicating a competitive and dynamic market environment. Ghost Town Cannabis's steady rise in rank and sales positions it as a formidable competitor in the Nevada flower market, suggesting a promising outlook for continued growth.
Notable Products
In November 2024, Hashbar OG emerged as the top-performing product for Ghost Town Cannabis, maintaining its number one rank from October with sales of $4,079. Bubba Berry climbed to the second position, showing a notable improvement from its previous absence in the October rankings, with sales increasing to $3,518. Skittlez Cookies secured the third spot, re-entering the rankings after a period of absence, with sales reaching $3,297. Gary Payton, which was previously ranked first in August and September and fifth in October, settled at fourth place with a sales figure of $2,922. Peanut Butter Breath rounded out the top five, showing resilience by maintaining its presence in the rankings despite fluctuating positions in prior months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
