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Nov-2024
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Overview
Market Insights Snapshot
Glacial Gold has maintained a strong performance in the Alberta market, particularly in the Capsules category where it remains the top brand consistently from August through November 2024. This consistent top ranking is indicative of a solid consumer base and strong brand loyalty. However, in the Vapor Pens category, Glacial Gold experienced a decline in ranking, dropping from 28th in October to 36th in November, suggesting potential challenges in maintaining its market share within this competitive segment. Meanwhile, the Oil category saw stability, with Glacial Gold holding firm at the 6th position for most months, except for a brief rise to 5th in September, demonstrating a steady but competitive presence.
In British Columbia, Glacial Gold's performance in the Oil category is noteworthy, achieving the top rank in both October and November 2024. This rise from 4th in August to 1st in October indicates a significant gain in market traction. The Capsules category is another area of strength, with Glacial Gold consistently holding the first position across all months, reflecting a robust market position. However, the Pre-Roll category presents challenges, as the brand did not rank within the top 30 in August and November, highlighting potential areas for strategic improvement. In Ontario, Glacial Gold showed resilience in the Capsules category, maintaining a top 5 position throughout, though a slight dip in October suggests room for market fortification.
Competitive Landscape
In the competitive landscape of cannabis capsules in British Columbia, Glacial Gold has consistently maintained its top position from August to November 2024, showcasing its dominance in the market. Despite the fluctuations in rankings among competitors, such as Indiva, which shifted from second to fourth place before climbing back to third, and Emprise Canada, which held steady at the second position for most of the period, Glacial Gold's leadership remains unchallenged. This stability in rank is complemented by a robust upward trajectory in sales, indicating a strong consumer preference and market penetration. The consistent top ranking and increasing sales figures suggest that Glacial Gold is not only a leader in terms of market share but also in consumer loyalty and brand strength within the British Columbia capsules category.
Notable Products
In November 2024, the top-performing product from Glacial Gold was the THC Softgels 100-Pack (1000mg) in the Capsules category, maintaining its consistent first-place ranking from previous months with a notable sales figure of 6,587 units. The THC 10 Softgels 10-Pack (100mg) also held steady in second place, demonstrating strong performance in the Capsules category. The Max THC Cherry K.O. Double D Infused Pre-Roll 3-Pack (2.1g) rose to third place in the Pre-Roll category, improving from fourth place in October. The High THC Banger Distillate Cartridge (1g) in the Vapor Pens category experienced a slight drop, moving from third to fourth place. Lastly, the newly introduced CBD/THC 1:1 Balanced Softgel 50-Pack made its debut in fifth place, highlighting growing interest in balanced cannabinoid products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
