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Oct-2024
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Overview
Market Insights Snapshot
Glacial Gold has shown a robust performance in the Alberta market, particularly in the Capsules category where it consistently holds the top rank from July to October 2024. This consistent ranking is bolstered by a steady increase in sales, culminating in October with a notable rise. Meanwhile, in the Pre-Roll category, Glacial Gold has made significant strides, moving from the 62nd position in July to the 52nd in October. However, in the Oil category, the brand was absent from the top 30 in July, indicating a potential area for growth, before making a re-entry in August and climbing to the 7th position by September.
In British Columbia, Glacial Gold likewise dominates the Capsules category, maintaining its number one ranking throughout the observed months. The brand's performance in the Oil category is particularly noteworthy, achieving the top position in October after fluctuating between the 3rd and 4th ranks in previous months. This upward trajectory is complemented by substantial sales growth. Conversely, in Ontario, Glacial Gold remains a strong contender in the Capsules and Oil categories, consistently ranking within the top six. However, the brand's presence in the Vapor Pens category is less prominent, with rankings hovering around the mid-40s, suggesting a potential area for strategic improvement.
Competitive Landscape
In the British Columbia capsules market, Glacial Gold has consistently held the top rank from July to October 2024, showcasing its strong market presence and consumer preference. Despite a slight dip in sales in August and September, Glacial Gold experienced a significant rebound in October, indicating resilience and effective market strategies. Competitors like Indiva and Emprise Canada have seen fluctuations in their rankings, with Indiva dropping from second to fourth place and Emprise Canada rising to second place by October. This shift highlights a dynamic competitive landscape where Glacial Gold's ability to maintain its leading position underscores its strong brand loyalty and market adaptability, despite the challenges posed by its competitors.
Notable Products
In October 2024, the top-performing product for Glacial Gold was the THC Softgels 100-Pack (1000mg) in the Capsules category, maintaining its consistent number one ranking from previous months, with sales reaching 5794 units. The THC 10 Softgels 10-Pack (100mg) also showed strong performance, holding steady at the second position, an improvement from its fifth-place ranking in August 2024. Max THC Cherry K.O. Double D Infused Pre-Roll 3-Pack (2.1g) climbed back to third place after a dip to fourth in September. The High THC Banger Distillate Cartridge (1g) dropped to fourth place this month, despite strong sales in the Vapor Pens category. The Max THC Grape Escape Double D Infused Pre-Roll 3-Pack (2.1g) entered the rankings for the first time in October, securing the fifth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
