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Dec-2024
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Overview
Market Insights Snapshot
Glacial Gold has demonstrated a strong performance in the Alberta market, particularly in the Capsules category, where it consistently held the top position from September to December 2024. This stability suggests a solid consumer base and effective market strategies in the region. However, in the Oil category, Glacial Gold experienced a gradual decline from third to sixth place over the same period, indicating potential challenges or increased competition. The Pre-Roll segment showed a positive upward trend, moving from 57th to 49th position, signaling a potential area of growth. Meanwhile, in the Vapor Pens category, the brand's ranking fluctuated, suggesting some volatility or market shifts that may need addressing.
In British Columbia, Glacial Gold maintained its leading position in the Capsules category, reflecting strong brand loyalty or product preference. The Oil category also saw Glacial Gold performing well, mostly holding the top rank but slipping to second place in December. The Vapor Pens category saw a decline in ranking from 13th to 18th, which might indicate either a shift in consumer preferences or intensified competition. The Pre-Roll category showed inconsistency, not making it to the top 30 in December, which could highlight a need for strategic adjustments. In Ontario, Glacial Gold maintained a steady presence in the Capsules and Oil categories, while the Vapor Pens category saw a decline, suggesting potential areas for improvement. Notably, Glacial Gold entered the Capsules category in Saskatchewan in December, debuting at second place, indicating a promising start in this market.
Competitive Landscape
In the British Columbia capsules category, Glacial Gold has consistently maintained its top position from September to December 2024, showcasing its dominance in the market. This consistent ranking at number one highlights the brand's strong consumer loyalty and effective market strategies. In contrast, Emprise Canada has held the second position throughout the same period, indicating a stable yet distant competition. Meanwhile, Indiva fluctuated between the third and fourth positions, suggesting a more volatile market presence. Despite the competition, Glacial Gold's sales have shown a robust upward trend, significantly outpacing its competitors, which underscores its strong market leadership and potential for continued growth in the region.
Notable Products
In December 2024, Glacial Gold's THC Softgels 100-Pack (1000mg) maintained its top rank in the Capsules category, continuing its streak as the leading product since September. The High THC Banger Distillate Cartridge (1g) climbed to the second position in the Vapor Pens category, showing an improvement from its third place in the previous two months. Max THC Cherry K.O. Double D Infused Pre-Roll 3-Pack (2.1g) advanced to third place overall, up from fifth in November, with notable sales of 3836 units. THC 10 Softgels 50-Pack (500mg) saw a significant rise to fourth place, marking its re-entry into the rankings since September. Lastly, the CBD/THC 1:1 Balanced Softgel 50-Pack (500mg CBD, 500mg THC) debuted in the rankings at fifth place, indicating a growing interest in balanced cannabinoid products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
