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Dec-2024
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Overview
Market Insights Snapshot
In Maryland, gLeaf (Green Leaf Medical) has shown a notable upward trajectory in the Flower category rankings over the last few months. Starting at the 24th position in September 2024, the brand improved its standing to reach the 20th position by December 2024. This positive trend is accompanied by a substantial increase in sales, indicating a growing consumer preference for gLeaf's Flower products. The consistent climb in rankings suggests that gLeaf is effectively capturing market share in this competitive category, making it a brand to watch in the Maryland Flower market.
Conversely, gLeaf's performance in the Pre-Roll category in Maryland presents a mixed picture. The brand started at the 27th position in September 2024 and improved to the 20th position by November, only to slightly drop to the 21st position in December. Despite the minor setback in December, the overall trend from September to November shows a significant improvement, reflecting an increased consumer interest in their Pre-Roll offerings during that period. However, the slight decline in December could indicate rising competition or a shift in consumer preferences, suggesting that gLeaf may need to reassess its strategy in this category to maintain its upward momentum.
Competitive Landscape
In the Maryland flower category, gLeaf (Green Leaf Medical) has shown a notable upward trend in rankings from September to December 2024, moving from 24th to 20th position. This improvement is significant considering the competitive landscape, where brands like Cookies and Matter. have experienced fluctuations, with Cookies moving from 20th to 19th and Matter. dropping from 17th to 21st over the same period. gLeaf's sales have also seen a consistent increase, culminating in a substantial rise by December, which positions them closely behind Cookies. Meanwhile, Flower by Edie Parker has also been climbing the ranks, yet remains behind gLeaf, indicating that gLeaf's strategies might be effectively capturing market share. This positive trajectory for gLeaf suggests a strengthening position in the Maryland flower market, potentially setting the stage for further gains against established competitors.
Notable Products
In December 2024, Pineapple Skunk (3.5g) emerged as the top-performing product for gLeaf (Green Leaf Medical), climbing from the second rank in November to first place, with impressive sales of 4298 units. Banana Split (3.5g) entered the rankings at second place, showing strong demand. Sour Diesel (3.5g) secured the third position, maintaining a consistent presence in the top ranks. G-Spot (3.5g) held steady at fourth place, mirroring its September ranking. Finally, Mai Tai (3.5g) dropped to fifth place from its previous second position in October, indicating a shift in consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
