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Oct-2024
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Overview
Market Insights Snapshot
In the Maryland market, gLeaf (Green Leaf Medical) has shown varying performances across different cannabis categories. In the Flower category, the brand consistently maintained a presence in the top 30, albeit with some fluctuations. Starting from the 29th position in July, gLeaf improved to rank 25th in September before slipping back to 29th in October. This indicates a competitive landscape where gLeaf is managing to hold its ground but faces challenges in gaining a stronger foothold. On the other hand, the brand's performance in the Concentrates category saw a complete absence from the top 30 after July, which could be a point of concern for the brand's market strategy in this segment.
For Pre-Rolls in Maryland, gLeaf exhibited a relatively stable performance, starting at 29th in July, moving to 27th in August, and then fluctuating slightly between 30th and 29th in the subsequent months. This stability suggests a steady consumer base for their Pre-Roll products, even if it doesn't indicate significant growth. The sales figures, such as the notable increase in August, highlight potential seasonal or promotional impacts that may have temporarily boosted their rankings. Overall, while gLeaf maintains a presence in the Maryland market, the brand's challenge lies in climbing higher in the ranks, particularly in categories like Concentrates where they have fallen out of the top 30.
Competitive Landscape
In the competitive landscape of the Maryland flower category, gLeaf (Green Leaf Medical) has experienced fluctuations in its market position, notably dropping from 25th in September 2024 to 29th in October 2024. This decline in rank corresponds with a significant decrease in sales, indicating potential challenges in maintaining market share. In contrast, Khalifa Kush has shown a more stable trajectory, improving its rank from 31st in July 2024 to 27th in October 2024, suggesting a more consistent sales performance. Meanwhile, PC Nursery Brand has also improved its standing, moving from 34th in July to 28th in October, which may indicate a growing consumer preference. The competitive pressure from these brands, along with others like Belushi's Farm and Legend (MD), highlights the dynamic nature of the market and underscores the need for gLeaf to innovate and adapt to regain its competitive edge.
Notable Products
In October 2024, the top-performing product for gLeaf (Green Leaf Medical) was Mai Tai (3.5g) in the Flower category, which achieved the number one rank with sales of 1499.0. This product showed a remarkable rise from the fifth position in August. Peanut Butter Breath Pre-Roll 2-Pack (1g) secured the second rank, demonstrating strong sales performance among pre-rolls. La Chocolat Pre-Roll 2-Pack (1g) and Octane Mint Sorbet (3.5g) followed closely, ranking third and fourth, respectively. Key City Runtz Pre-Roll 2-Pack (1g) rounded out the top five, maintaining a consistent presence in the pre-roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
