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Nov-2024
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Overview
Market Insights Snapshot
In the state of Maryland, gLeaf (Green Leaf Medical) has shown a notable upward trend in the Flower category. Starting from a rank of 26 in August 2024, the brand improved its position to 22 by November 2024. This improvement is reflected in their sales figures, with a significant increase from $396,935 in August to $581,084 in November. Such a performance indicates a growing consumer preference for gLeaf’s Flower products, suggesting effective marketing strategies or product enhancements that resonate well with the Maryland market.
Similarly, in the Pre-Roll category, gLeaf has demonstrated a positive trajectory in Maryland. The brand climbed from the 26th position in August to 22nd in November 2024. Despite a dip in September, where they fell to 29th place, gLeaf managed to recover and exceed their initial ranking. This recovery might be attributed to strategic adjustments or seasonal demand fluctuations. The absence of gLeaf from the top 30 in other states or categories indicates potential areas for expansion or improvement, as they currently lack a broader geographic footprint in the top rankings.
Competitive Landscape
In the Maryland flower category, gLeaf (Green Leaf Medical) has experienced a fluctuating yet improving rank over the past few months, moving from 26th in August 2024 to 22nd by November 2024. This upward trend suggests a positive reception in the market, although it still trails behind competitors like Cookies and Old Pal, which consistently rank within the top 20. Notably, Good Green showed a dramatic spike in October, reaching the 8th position, but fell back to 23rd in November, indicating potential volatility. Meanwhile, JustFLOWR has maintained a steady presence around the 20th rank, slightly ahead of gLeaf. These dynamics highlight the competitive landscape in Maryland's flower market, where gLeaf is gaining ground but faces strong competition from more established brands.
Notable Products
In November 2024, the top-performing product for gLeaf (Green Leaf Medical) was Pineapple Skunk (3.5g) in the Flower category, which achieved the number one rank with impressive sales of 2361 units. Berried Alive Pre-Roll 2-Pack (1g) secured the second position, marking its first appearance in the top ranks. Stardawg (3.5g) followed in third place, showing strong performance in the Flower category. Notably, Pineapple Skunk (3.5g) rose to the top from a third-place ranking in September, while other products such as Cookies & Cream Pre-Roll 2-Pack (1g) and Island Sweet Skunk x Sour Diesel (3.5g) appeared in the rankings for the first time in November. This shift highlights a dynamic change in consumer preferences towards both Flower and Pre-Roll categories.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
