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Sep-2024
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Overview
Market Insights Snapshot
In the dynamic market of California, Globs has shown fluctuating performance in the concentrates category over the past few months. Starting from a rank of 21 in June 2024, the brand experienced a slight dip to 26 in July, only to bounce back to 20 in August. However, September saw a significant drop to rank 29, indicating potential challenges or increased competition in the market. This downward trend in September is particularly noteworthy as it suggests that Globs might be struggling to maintain its foothold in the top 30, a position it has managed to hold for most of the summer months.
Despite the fluctuations in ranking, Globs' sales figures reveal some intriguing insights. While there was a noticeable dip in sales from June to July, the brand managed to recover in August with a commendable increase. However, September's sales plummeted, correlating with the drop in ranking. This pattern suggests that while Globs has the potential to climb back up the ranks, the brand may need to address underlying issues that could be affecting its performance, particularly in the competitive Californian concentrates market.
Competitive Landscape
In the competitive landscape of California's concentrates category, Globs has experienced notable fluctuations in its ranking and sales performance over recent months. In June 2024, Globs held a solid position at 21st, but by September 2024, it had dropped to 29th. This decline in rank coincides with a significant decrease in sales, from a high in August 2024 to a lower figure in September. Interestingly, 5G (530 Grower) showed a contrasting trend, moving from 44th in June to 27th in September, with a corresponding increase in sales. Meanwhile, Greenline Organics experienced a peak in August, jumping to 24th place, before falling back to 35th in September. The competitive dynamics suggest that while Globs has faced challenges in maintaining its rank, there are opportunities to learn from competitors like 5G (530 Grower), who have managed to improve their market position during the same period.
Notable Products
In September 2024, Chem K Badder (1g) from Globs emerged as the top-performing product in the Concentrates category, achieving the number one rank with sales of 824 units. Nigerian Lemon Fuel Shatter (1g) followed closely in the second position, maintaining its high performance from the previous month where it was ranked first. Zprite Badder (1g) secured the third spot, showing a strong entry into the top ranks. Hella Grapes Badder (1g) dropped to fourth place from its previous second-place ranking in August, indicating a slight decrease in sales momentum. GDP Badder (1g) consistently held the fifth position, demonstrating stable but lower sales compared to its peers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
