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Jan-2025
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Overview
Market Insights Snapshot
Globs has shown notable performance across various categories, particularly in the Concentrates sector within California. Over the past few months, Globs has consistently improved its ranking, moving from 18th in October 2024 to an impressive 11th place by January 2025. This upward trajectory indicates a strong market presence and growing consumer preference for their products. The brand's sales figures in California reflect this positive trend, with a significant jump in January 2025, suggesting successful strategies in product development or marketing that resonate with local consumers.
Despite the positive performance in California, Globs' absence from the top 30 rankings in other states and categories suggests areas for potential growth and expansion. The lack of presence in other markets could be seen as a missed opportunity, indicating that the brand may need to adapt its strategies to cater to diverse consumer preferences or enhance its distribution networks. By focusing on these aspects, Globs could potentially replicate its success in California across other regions, thereby strengthening its overall market position.
Competitive Landscape
In the competitive landscape of the California concentrates market, Globs has shown a noteworthy upward trajectory in recent months. Starting from an 18th rank in October 2024, Globs climbed to the 11th position by January 2025, indicating a significant improvement in market presence. This rise is particularly impressive when compared to brands like Emerald Bay Extracts, which also improved its rank from 19th to 12th but remained below Globs. Meanwhile, ABX / AbsoluteXtracts maintained a steady 9th rank, suggesting a stable yet non-dynamic position in the market. On the other hand, West Coast Trading Co. experienced fluctuations, peaking at 9th in November before settling back to 10th in January. Globs' sales growth trajectory, especially the significant jump in January 2025, indicates a robust market strategy that has successfully captured consumer interest, positioning it as a formidable contender against established brands.
Notable Products
In January 2025, the top-performing product from Globs was Original GSC Sauce (1g) in the Concentrates category, which climbed to the number one rank with sales reaching 1606 units. SFV OG Badder (1g) followed as the second top product, making its debut in the rankings. Hella Lemons Badder (1g), previously ranked number one in December 2024, dropped to third place. Caked Up Badder (1g) also saw a decline, moving from second in December to fourth in January. Gelato 41 Diamonds (1g) entered the rankings at fifth place, indicating a strong performance since it was previously unranked.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
