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Aug-2024
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Overview
Market Insights Snapshot
Golden's performance in the Oregon market has shown notable fluctuations across different categories over the past few months. In the Edible category, Golden has managed to stay within the top 30 brands, moving from rank 29 in May 2024 to rank 25 by August 2024. This consistent presence in the rankings, coupled with a steady increase in sales, highlights a positive trend for Golden in this category. However, the brand's performance in the Vapor Pens category is even more remarkable. Despite starting outside the top 30 in May, Golden climbed to rank 25 by August, indicating a significant upward trajectory and a growing consumer preference for their vapor pen products.
While Golden's progress in Oregon is commendable, the brand's absence from the top 30 in other states or categories could be a point of concern. For instance, not appearing in the top 30 brands in any other state or category signifies areas where Golden might need to bolster its market presence and competitive strategies. The substantial growth in sales for Vapor Pens, particularly from June to August, suggests that Golden's product innovation or marketing efforts in this category are resonating well with consumers. Observing these trends, it becomes clear that while Golden has made significant strides in certain areas, there are still opportunities for growth and expansion in other markets and categories.
Competitive Landscape
In the competitive landscape of Vapor Pens in Oregon, Golden has shown a notable upward trajectory in rank and sales over the past few months. Starting from a rank of 44 in May 2024, Golden has steadily climbed to position 25 by August 2024. This improvement is significant when compared to competitors like Hush and Afterglow, which also saw rank improvements but did not achieve the same level of sales growth. For instance, Hush moved from rank 30 to 23, while Afterglow improved from 37 to 27. Despite Smoky Flower maintaining a relatively stable position around the top 30, Golden's sales have surged more dramatically, indicating a stronger market response. Meanwhile, Gem Carts experienced a decline from rank 8 to 26, suggesting a potential shift in consumer preference towards brands like Golden. This data highlights Golden's growing market presence and suggests a positive trend in consumer acceptance and brand strength within the Oregon Vapor Pens category.
Notable Products
In August 2024, the top-performing product from Golden was the Private Stash Legacy Line - Jack Herer Distillate Cartridge (1g) in the Vapor Pens category. The Hybrid Apple Solutely The Best Fruit Chew Blast (100mg), an Edible, ranked second, dropping from its consistent first place in the previous three months, with sales of 2310 units. The Private Stash - Blackberry Distillate Cartridge (1g) held the third position, showing a steady rise in sales figures over the months. The Private Stash Legacy Line - Maui Wowie Distillate Cartridge (1g) ranked fourth, maintaining a strong position after climbing from fifth in June. Finally, the Private Stash Strain Series - White Widow Distillate Cartridge (1g) secured the fifth spot, showing consistent performance with a slight increase in sales each month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
