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Oct-2024
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Overview
Market Insights Snapshot
Golden has shown consistent performance in the Edible category in Oregon, maintaining a steady ranking of 26th place from August through October 2024. This stability indicates a solid presence in the market, though there is room for growth as they remain outside the top 25. The brand's sales in this category saw a notable increase from July to August, suggesting a positive response from consumers, which then stabilized in the subsequent months. However, Golden's performance in the Vapor Pens category in Oregon has been less consistent, with rankings fluctuating and dropping to 46th place by October, indicating challenges in maintaining a competitive edge in this segment.
The absence of Golden from the top 30 rankings in other states and categories might be seen as a limitation in their market reach and influence. This lack of presence could highlight potential areas for expansion or improvement, as Golden looks to increase its footprint beyond Oregon. The brand's focus on the Edible category, where it maintains a consistent ranking, suggests a strategic emphasis, yet the volatility in the Vapor Pens category points to a potential need for strategic adjustments. Understanding these dynamics could be crucial for stakeholders looking to capitalize on Golden's strengths and address its market challenges.
Competitive Landscape
In the competitive landscape of vapor pens in Oregon, Golden has experienced notable fluctuations in its market position over the past few months. Starting from a rank of 44 in July 2024, Golden improved its standing to 40 by September, only to drop to 46 in October. This downward shift in rank coincides with a decrease in sales from September to October, suggesting increased competition. Notably, Cannabis Nation INC maintained a stable rank around the low 40s, indicating consistent performance and potentially capturing market share from Golden. Meanwhile, Self Made Farm and Bigfoot Bud Co showed significant improvements in their rankings, with Self Made Farm jumping from 69 to 45, which may have further pressured Golden's position. These dynamics highlight the competitive pressures Golden faces and the need for strategic adjustments to regain its upward momentum in the Oregon vapor pen market.
Notable Products
In October 2024, the Hybrid Apple Solutely The Best Fruit Chew Blast (100mg) maintained its position as the top-performing product for Golden, continuing its first-place ranking from previous months with sales reaching 1,659 units. The Private Stash Legacy Line - Jack Herer Distillate Cartridge (1g) held steady at the second position from August onwards, showing a consistent demand. The Private Stash - Blackberry Distillate Cartridge (1g) remained in third place, demonstrating a steady increase in sales over the months. The Black Cherry Fruit Chew 10 Pack (100mg) also kept its fourth-place ranking from September, reflecting a stable performance. The Private Stash Legacy Line - Maui Wowie Distillate Cartridge (1g) climbed back to fifth place in October, recovering from a dip in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
