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Jan-2025
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Overview
Market Insights Snapshot
Good Green has demonstrated varied performance across different states in the flower category. In Illinois, Good Green experienced a significant climb in rankings, moving from 17th place in October 2024 to 7th place by December, before slightly dropping to 9th in January 2025. This upward trajectory highlights a strong presence in the Illinois market, supported by a notable increase in sales during this period. Conversely, in Massachusetts, Good Green did not make it into the top 30 until November 2024, and while it gradually improved its position from 53rd to 44th by January 2025, the brand still remains outside the top tier, indicating room for growth in this market.
In Maryland, Good Green's performance was more volatile, with a significant drop from 8th place in October 2024 to 35th in December, followed by a recovery to 17th in January 2025. This fluctuation suggests challenges in maintaining a consistent market position. Meanwhile, in Ohio, Good Green maintained a relatively stable presence, starting at 7th place in October and concluding at 13th by January, indicating a consistent demand for their products. In Nevada and New York, the brand's rankings show a general trend of improvement, though still outside the top 10, pointing towards a gradual strengthening of their market position.
Competitive Landscape
In the competitive landscape of the Illinois flower category, Good Green has demonstrated a notable upward trajectory in terms of rank and sales over the past few months. Starting from a rank of 17 in October 2024, Good Green climbed to 7 by December 2024, before settling at 9 in January 2025. This upward movement indicates a significant improvement in market positioning, likely driven by a substantial increase in sales from October to December. In contrast, competitors like Nature's Grace and Wellness and Daze Off maintained relatively stable rankings, with Nature's Grace and Wellness consistently ranking higher, while Daze Off experienced a slight dip in January. Meanwhile, Cresco Labs and Revolution Cannabis have shown fluctuations, with Cresco Labs dropping from 9 to 11 and Revolution Cannabis improving its rank to 10 by January. This competitive analysis highlights Good Green's potential for continued growth in the Illinois market, as it outpaces some competitors in both rank and sales momentum.
Notable Products
In January 2025, Good Green's top-performing product was Strawnana Cookies Smalls (5.66g) in the Flower category, achieving the number one rank with notable sales of 6060 units. Lemon Gelato Cookies Smalls (2.83g) moved up one spot to secure the second rank, maintaining strong sales performance from the previous month. Jack Herer (3.5g) dropped one position to third place, despite a decline in sales compared to December 2024. Blue Flame OG x Blue Zushi Mixed Buds (3.5g) entered the top five for the first time, taking the fourth spot. Head Cracker Popcorn (2.83g), which was previously ranked third in October 2024, returned to the rankings at fifth place in January 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
