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Dec-2024
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Overview
Market Insights Snapshot
Good Green has shown varied performance across different states in the last quarter of 2024. In Illinois, the brand has made significant strides in the Flower category, climbing from the 16th position in September to a commendable 10th position by December. This upward trajectory is mirrored by a substantial increase in sales, indicating a growing market presence. Meanwhile, in Maryland, Good Green experienced a dramatic rise in ranking in October, reaching the 8th position, only to see a decline to the 33rd position by December. This fluctuation suggests a volatile market or potential supply chain issues. In Nevada, the brand improved its standing from 27th in September to 15th in December, showcasing a steady increase in market penetration.
In contrast, Good Green's performance in Massachusetts has been less impressive, remaining outside the top 50 in September and October, only moving to the 51st position by December. This indicates a challenging market environment or possible competition barriers. In New York, the brand was not ranked in September but managed to enter the top 60 by October, peaking at 46th in November before dropping back to 61st in December, suggesting initial market entry challenges. Meanwhile, in Ohio, Good Green has maintained a strong presence, consistently ranking within the top 12, with a notable peak at 7th in October. This stable performance could be indicative of a loyal customer base or effective marketing strategies in the state.
Competitive Landscape
In the competitive landscape of the Illinois flower category, Good Green has shown a notable upward trajectory in its ranking and sales over the last few months of 2024. Starting from a rank of 16th in September, Good Green improved to 10th place by December, indicating a significant climb in market position. This upward movement is accompanied by a steady increase in sales, which suggests growing consumer preference and market penetration. In contrast, Cresco Labs experienced a slight decline in rank from 12th to 8th, while maintaining a relatively stable sales performance. Aeriz consistently held a top 10 position, although its sales fluctuated slightly. Meanwhile, Bedford Grow and Revolution Cannabis displayed moderate rank changes, with Revolution Cannabis showing a positive trend similar to Good Green. These dynamics highlight Good Green's competitive edge in gaining market share and improving its standing among established brands in the Illinois flower market.
Notable Products
In December 2024, Gelonade Smalls (2.83g) emerged as the top-performing product for Good Green, maintaining its number one rank from October, with sales reaching 8,334 units. Jack Herer (3.5g) followed closely in second place, consistent with its position from November, despite a slight dip in sales to 6,497 units. Lemon Gelato Cookies Smalls (2.83g) secured the third spot, marking its debut in the rankings. Banana Cream Smalls (2.83g) rose to fourth place from fifth in November, showing a positive upward trend. OMG Popcorn (3.5g) completed the top five, dropping two spots from its November ranking, indicating a competitive market for flower products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
