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Nov-2024
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Overview
Market Insights Snapshot
In the state of Illinois, Good Green has shown a consistent upward trajectory in the Flower category, moving from the 19th position in August 2024 to the 15th position by November 2024. This positive movement is accompanied by a notable increase in sales, indicating strong market performance. In contrast, their presence in Massachusetts is less prominent, as they did not make it into the top 30 brands in the Flower category for the months of August through November 2024. This suggests a need for strategic adjustments to improve their standing in this market.
Meanwhile, in Maryland, Good Green experienced fluctuations, with a remarkable jump to the 8th position in October 2024, only to fall back to 23rd in November. This volatility might be reflective of market dynamics or seasonal changes in consumer preferences. Their performance in Nevada also saw ups and downs, with a notable recovery to the 20th position in November after slipping out of the top 30 in October. In Ohio, Good Green maintained a strong presence, consistently ranking within the top 10, although a slight dip to 11th in November could imply increasing competition or shifting market trends.
Competitive Landscape
In the competitive landscape of the Flower category in Illinois, Good Green has shown a dynamic performance with notable fluctuations in its ranking over the past few months. Starting from a rank of 19 in August 2024, Good Green improved to 16 in September, dipped slightly to 18 in October, and then climbed to 15 by November. This upward trend in the latter months suggests a positive reception of their products, likely contributing to their increased sales figures. In comparison, Grassroots demonstrated a more consistent upward trajectory, moving from a rank of 23 in August to 13 by November, indicating a stronger competitive edge in the market. Meanwhile, Paul Bunyan experienced a decline from rank 13 in August to 16 in November, which might have opened opportunities for Good Green to capture more market share. Additionally, Revolution Cannabis showed a steady climb from rank 20 in August to 14 in November, posing a competitive challenge. These shifts highlight the competitive pressure and opportunities within the Illinois Flower market, suggesting that Good Green's strategic adjustments could further enhance their market position.
Notable Products
In November 2024, Slapz Popcorn (2.83g) emerged as the top-performing product for Good Green, climbing from second place in October to first, with notable sales of 19,279 units. Gelonade Smalls (2.83g) slipped to second place after holding the top spot in October, reflecting a decrease in sales to 6,151 units. Jack Herer (3.5g) made a comeback, securing third place after being unranked in October, indicating a resurgence in popularity. OMG Popcorn (3.5g) entered the rankings at fourth place, showing a new presence in the top five products. Banana Cream Smalls (2.83g) rounded out the top five, marking its first appearance in the rankings, suggesting a growing interest in this product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
