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Nov-2024
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Overview
Market Insights Snapshot
Good News has shown a varied performance across different states and product categories over the past few months. In Illinois, the brand has maintained a steady 9th rank in the Edible category from August to November 2024, despite a slight fluctuation in sales figures. Interestingly, the Vapor Pens category in Illinois saw Good News oscillating between the 13th and 15th positions, indicating some volatility in consumer preference or market conditions. The Pre-Roll category, however, tells a different story, with Good News breaking into the top 30 in November after not being ranked in the top 30 for August and September, suggesting a positive trend in this segment.
In Massachusetts, Good News has shown a strong upward movement in the Edible category, climbing from 15th in August to maintaining 9th place from October onwards. This positive trajectory could be indicative of a growing consumer base or effective market strategies. The Pre-Roll category also reflects a significant improvement, with the brand moving from 71st in August to 35th by November. Meanwhile, in Ohio, Good News has made noticeable progress in Edibles, rising from 21st in August to 16th in November, although Vapor Pens only entered the top 30 in October. This mixed performance across states and categories highlights the dynamic nature of the cannabis market and the varying consumer preferences in different regions.
Competitive Landscape
In the competitive landscape of vapor pens in Illinois, Good News has shown a dynamic performance with fluctuating rankings over the past few months. In August 2024, Good News held the 15th position, improving to 14th in September, and reaching 13th in October, before slipping back to 15th in November. This indicates a competitive struggle, especially against brands like Simply Herb, which consistently maintained higher ranks, peaking at 11th in September. Despite this, Good News outperformed High Supply and The Botanist in terms of sales, particularly in October when both competitors saw significant drops. Meanwhile, Savvy showed a notable rise in November, surpassing Good News by climbing to 14th place. These shifts highlight the volatile nature of the market and the need for Good News to strategize effectively to maintain and improve its position amidst strong competition.
Notable Products
For November 2024, the top-performing product for Good News was Friyay - Watermelon Gummies 10-Pack (100mg), maintaining its first-place ranking for four consecutive months with notable sales of 12,559 units. Me Time - Indica Blue Raspberry Gummies 20-Pack (100mg) also held steady in the second position, showing consistent popularity over the months. Counting Sheep - THC/CBN 2:1 Black Cherry Gummies 10-Pack (100mg THC, 50mg CBN) remained in third place, with a gradual increase in sales figures. Brunch - Orange Gummies 20-Pack (100mg) continued its streak in fourth place, reflecting stable demand. The Brunch - Orange BDT Distillate Disposable (0.3g) re-entered the rankings in November, securing the fifth spot after an absence in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
