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Jan-2025
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Overview
Market Insights Snapshot
In the state of Illinois, Good News has shown a consistent performance in the Edible category, maintaining its rank within the top 11 brands from October 2024 to January 2025. Notably, the brand improved its position from 10th to 9th in November, before slightly dropping back to 11th in December, and then regaining the 9th spot in January. This indicates a robust demand for their Edible products. However, in the Pre-Roll category, Good News struggled to maintain a consistent presence in the top 30, with a noticeable absence in December, suggesting potential challenges in that segment. In the Vapor Pens category, the brand maintained a steady rank around the mid-teens, reflecting a stable but non-leading position in the market.
In Massachusetts, Good News has shown strong performance in the Edible category, consistently ranking around the 9th or 10th position, indicating a stable consumer base. The Vapor Pens category also reflected positive growth, with the brand improving its ranking from 15th to 13th by December, maintaining this position into January. Conversely, the Pre-Roll category showed some volatility, with the brand ranking as low as 39th in October and November, before climbing to 32nd in December, only to drop again to 38th in January. Meanwhile, in Ohio, Good News experienced a notable improvement in the Edible category, climbing from 18th in November to 11th by January, indicating a growing market share. However, their performance in Vapor Pens remained weak, consistently ranking in the lower 30s and 40s, which could suggest a need for strategic adjustments in this category.
Competitive Landscape
In the competitive landscape of vapor pens in Illinois, Good News has experienced a steady rank of 16th from November 2024 through January 2025, following a slight decline from 14th in October 2024. This stability in rank suggests a consistent market presence, although it trails behind competitors like Simply Herb, which maintained a higher rank of 14th in December 2024 and January 2025, and Savvy, which improved to 13th in December 2024 before settling at 15th in January 2025. Meanwhile, Crystal Clear has shown upward momentum, climbing from 20th in October 2024 to 17th in January 2025, indicating a potential threat to Good News's market position if this trend continues. Despite these challenges, Good News's sales figures remained relatively stable, with a slight dip in January 2025, suggesting a need for strategic initiatives to regain its earlier ranking and counteract the competitive pressures from rising brands.
Notable Products
In January 2025, the top-performing product from Good News was Counting Sheep - THC/CBN 2:1 Black Cherry Gummies 10-Pack, which climbed to the number one spot with sales of 10,850 units. Friyay - Watermelon Gummies 10-Pack, which had been the leader for the previous three months, fell to second place. Me Time - Indica Blue Raspberry Gummies 20-Pack maintained a consistent presence in the top three, securing the third position. Brunch - Orange Gummies 20-Pack dropped one rank to fourth place, while Vegas - Sparkling White Grape With Caffein Gummies re-entered the rankings at fifth, after not being ranked in December 2024. This shift in rankings highlights a dynamic change in consumer preferences within the edible category for Good News.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
