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Oct-2024
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Overview
Market Insights Snapshot
Good News has demonstrated varied performance across different states and product categories. In Illinois, the brand maintained a consistent ninth-place ranking in the Edibles category from July to October 2024. However, it experienced a gradual decline in sales over the same period, indicating potential challenges in maintaining its market share. In the Vapor Pens category, Good News held steady at the 13th position in October after a slight improvement from 14th in previous months. This stability in ranking, despite a decline in sales, suggests that other competitors might also be facing similar challenges in the Illinois market.
In Massachusetts, Good News saw notable movements. The brand improved significantly in the Pre-Roll category, jumping from 66th in July to 29th in October, which is a promising trend for their market presence. Conversely, their performance in the Vapor Pens category saw a drop from 12th to 16th, signaling potential competitive pressure. Meanwhile, in Ohio, Good News showed a positive trajectory in Edibles, climbing from 20th in August to 16th by October. However, their absence from the top 30 in the Vapor Pens category until October, when they reached 31st, highlights areas where the brand may need to strengthen its strategy to capture more market share.
Competitive Landscape
In the competitive landscape of vapor pens in Illinois, Good News has maintained a consistent presence, ranking 13th in both September and October 2024. Despite a slight decline in sales from August to October, Good News has managed to hold its ground against competitors. Notably, Rove has shown a significant upward trend, climbing from 17th to 12th place, which could pose a future threat to Good News if this trajectory continues. Meanwhile, STIIIZY has experienced a decline in rank from 7th in July to 14th in October, indicating potential challenges that Good News could capitalize on. Additionally, In House has consistently outperformed Good News, maintaining an 11th place rank in October, suggesting a stable competitor in the market. As the vapor pen category continues to evolve in Illinois, Good News will need to strategize effectively to improve its rank and counteract the growth of emerging competitors like Rove.
Notable Products
In October 2024, the top-performing product from Good News was Friyay - Watermelon Gummies 10-Pack (100mg), maintaining its number one rank consistently from July to October, with sales of 10,122 units. Me Time - Indica Blue Raspberry Gummies 20-Pack (100mg) held steady at the second position over the same period. Counting Sheep - THC/CBN 2:1 Black Cherry Gummies 10-Pack (100mg THC, 50mg CBN) also showed consistent performance, remaining third in rank throughout. Brunch - Orange Gummies 20-Pack (100mg) improved its ranking from fifth in July to fourth since August, demonstrating a steady rise in popularity. Vegas - Sparkling White Grape With Caffein Gummies 10-Pack (100mg) re-entered the rankings in October at fifth position, indicating a resurgence in sales after a hiatus in August and September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
