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Dec-2024
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Overview
Market Insights Snapshot
In the state of Missouri, Good Taste has shown a commendable upward trajectory in the Edible category over the last quarter of 2024. Starting at rank 16 in September, the brand improved its position to rank 13 by December, indicating a steady climb in consumer preference and market presence. This positive movement is reflected in their sales figures, which saw a consistent increase month over month. Such performance suggests that Good Taste is successfully capturing a larger share of the edible market, possibly through effective product offerings or enhanced brand visibility.
However, it is worth noting that Good Taste's presence in other states and categories is not as prominent, as they did not appear in the top 30 rankings outside of Missouri's Edible category during this period. This absence could be interpreted as a challenge for the brand to expand its footprint and diversify its market influence. The focus on Missouri might be strategic, but it also highlights potential growth opportunities in untapped regions and categories. Understanding the dynamics behind their Missouri success could provide insights into how Good Taste might replicate this performance elsewhere.
Competitive Landscape
In the Missouri edible cannabis market, Good Taste has shown a steady improvement in its ranking from September to December 2024, climbing from 16th to 13th position. This upward trend in rank is indicative of a positive trajectory in sales performance, as Good Taste has consistently increased its sales figures over these months. Notably, DOSD Edibles has also demonstrated significant growth, moving from 21st to 11th place, surpassing Good Taste in December. Meanwhile, Dixie Elixirs maintained a relatively stable position, fluctuating slightly but remaining in the top 12, while Zen Cannabis experienced a drop in November before recovering slightly in December. Good Taste's consistent rise in rank and sales suggests a strengthening brand presence, although it faces stiff competition from rapidly ascending brands like DOSD Edibles.
Notable Products
In December 2024, the top-performing product for Good Taste was the Sativa Clementine Gummies 10-Pack (100mg), maintaining its number one rank with a notable sales figure of 5087 units. The Indica Strawberry Gummies 10-Pack (100mg) climbed to the second position, showing a significant increase from its previous ranks of fifth in September and third in October. Blue Razzberry Gummies 10-Pack (100mg) held steady in the third position, following consistent performance over the past months. Blackberry Yuzu Gummies 20-Pack (1000mg) secured the fourth spot, despite not being ranked in October. The THC/CBN 1:1 Black Cherry Lavender Gummies 10-Pack (100mg THC, 100mg CBN) entered the rankings at fifth place, marking its debut in December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
