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Oct-2024
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Overview
Market Insights Snapshot
Goody Bag's performance in the Illinois edibles market has shown a steady presence, maintaining its position in the top 30 brands over the past few months. Despite a slight decline in sales from July to October, Goody Bag has consistently held its rank at 23rd in July and August, and 24th in September and October. This stability indicates a solid market presence, although the gradual decrease in sales volume suggests potential challenges in maintaining consumer interest or facing increased competition within the state. The brand's ability to remain in the top 30 is noteworthy, as it reflects a certain level of consumer loyalty and brand recognition.
In contrast, Goody Bag's performance in the Michigan edibles market has been more volatile. The brand did not make it into the top 30 rankings in any of the months from July to October, with rankings ranging from 53rd in July to a significant drop to 87th by October. This downward trend, coupled with a sharp decline in sales, highlights considerable challenges for Goody Bag in Michigan. The brand's struggle to secure a top spot may be indicative of intense competition or a mismatch in product offerings with consumer preferences in this state. Understanding these dynamics could be crucial for Goody Bag's strategy moving forward, especially if they aim to improve their standing in Michigan's competitive landscape.
Competitive Landscape
In the competitive landscape of the Illinois Edible market, Goody Bag has experienced a consistent rank of 23rd and 24th from July to October 2024, indicating a stable yet challenging position amidst fluctuating sales figures. Notably, Aeriz has demonstrated a dynamic presence, improving its rank from 21st to 19th before slightly dropping to 22nd in October, which suggests a competitive edge with higher sales figures compared to Goody Bag. Meanwhile, Bedford Grow and DIBZ have shown variability in their rankings, with Bedford Grow peaking at 23rd in September and DIBZ maintaining a close competition with ranks around 22nd and 25th. Interestingly, nuEra has shown a notable upward trend, climbing from 31st in July to 23rd in October, potentially posing a future threat to Goody Bag's market position. This competitive environment highlights the importance for Goody Bag to strategize effectively to enhance its market share and sales performance in the coming months.
Notable Products
In October 2024, Citrus Gummies 10-Pack (100mg) reclaimed the top spot in Goody Bag's product lineup, maintaining its stronghold after a slight dip to fourth place in September. Pink Lemonade Gummies 10-Pack (50mg) climbed to the second position, showing a noticeable improvement from its fourth place in August, with sales reaching 1,127 units. Blue Raspberry RSO Gummy (50mg) made a significant leap to third place, despite being absent from the rankings in previous months. Orange Soda RSO Gummies 10-Pack (100mg) slipped to fourth place from its consistent third-place ranking in August and September, indicating a slight decline in its performance. The CBD/THC/THCV 2:2:1 Green Apple Goody Bomb (50mg CBD, 50mg THC, 25mg THCV) debuted in the rankings at fifth place, adding a new contender to the top products for the month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
