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Sep-2024
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Overview
Market Insights Snapshot
In the Ontario market, GREAZY has shown notable performance in the Concentrates category, where it has consistently improved its ranking over the summer months. Starting at the 20th position in June, the brand ascended to the 16th position by August, maintaining this rank through September. This upward trend is indicative of a solid market presence and increasing consumer preference in Ontario's Concentrates segment. Conversely, in the Pre-Roll category, GREAZY has not yet cracked the top 30, which suggests room for growth and potential market expansion opportunities in this segment.
Despite not being in the top 30 for Pre-Rolls in Ontario earlier in the year, GREAZY has made significant strides, moving from the 61st position in June to the 49th by September. This improvement highlights a growing footprint in the Pre-Roll market, even though it remains outside the top 30. Such movements underscore GREAZY's potential to further enhance its market share if current trends continue. The brand's performance in these categories provides a mixed yet promising outlook, with strong gains in Concentrates and a budding presence in Pre-Rolls.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, GREAZY has shown a promising upward trend in its rankings over the past few months. Starting from a rank of 61 in June 2024, GREAZY improved its position to 49 by September 2024, indicating a consistent climb despite the competitive pressure. This upward trajectory in rankings is mirrored by a steady increase in sales, suggesting a growing consumer preference for GREAZY's offerings. In contrast, Weed Me experienced a decline from rank 24 in June to 50 in September, with a corresponding drop in sales, highlighting potential challenges in maintaining market share. Similarly, BLKMKT and Versus have fluctuated in the rankings, with BLKMKT dropping from 43 to 45 and Versus remaining relatively stable but lower in rank. Meanwhile, Tasty's (CAN) showed volatility, peaking at rank 28 in June but falling to 51 by September. These dynamics suggest that GREAZY's strategic positioning and product appeal are resonating well with consumers, setting it apart from competitors who are struggling to maintain or improve their standings.
Notable Products
In September 2024, the top-performing product for GREAZY was MAC10 Diamonds & Sauce Infused Pre-Roll (1g) in the Pre-Roll category, maintaining its number one rank from the previous month with sales of 6171 units. Orange Kush CK Double Infused Pre-Roll (1g) also held steady at the second position, reflecting strong and consistent demand. The Bling Infused Blunt (1.5g) showed a steady presence at the third rank, experiencing a notable increase in sales from August to September. MAC10 Diamonds & Sauce (1g) in the Concentrates category improved its position slightly to fourth, while Black Cherry Funk Live Resin (1g) retained its fifth-place ranking. Overall, the rankings for these products have shown stability with minor shifts, indicating a consistent consumer preference for GREAZY's top offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
