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Oct-2024
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Overview
Market Insights Snapshot
In the Ontario market, GREAZY has shown varied performance across different product categories from July to October 2024. In the Concentrates category, GREAZY maintained a stable position around the mid-teens, with a slight fluctuation from 17th to 18th place by October. This suggests a consistent demand, though a drop in October indicates potential challenges or increased competition. Their sales figures in this category also reflect a similar trend, peaking in August before experiencing a dip. However, it is noteworthy that GREAZY managed to stay within the top 20, which signifies a relatively strong presence in the market.
On the other hand, GREAZY's performance in the Pre-Roll category in Ontario presents a different narrative. The brand was initially outside the top 30 in July and August but made a significant leap to 40th place in September, maintaining a close rank in October. This upward movement is indicative of a growing acceptance or strategic marketing efforts that enhanced their visibility and demand. Despite not breaking into the top 30, the consistent improvement marks a positive trend for GREAZY, suggesting potential for further growth if the momentum is sustained. The sales trajectory in this category aligns with the ranking improvements, reflecting increased consumer interest and market penetration.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, GREAZY has experienced notable fluctuations in its market position from July to October 2024. Initially ranked at 49th in July, GREAZY saw a dip to 54th in August, before rebounding to 40th in September and slightly declining to 41st in October. This dynamic shift in rankings highlights GREAZY's volatile yet resilient presence in the market. In contrast, competitors like 1964 Supply Co and Truro Cannabis Co. have shown a more consistent upward trajectory, with 1964 Supply Co climbing from 50th to 39th and Truro Cannabis Co. advancing from 59th to 40th over the same period. Meanwhile, El Blunto maintained a steady rank around the mid-40s, and Pistol and Paris improved from 47th to 42nd. This competitive environment suggests that while GREAZY has managed to improve its sales significantly, the brand faces strong competition from others who are also enhancing their market positions, necessitating strategic efforts to sustain and boost its ranking further.
Notable Products
In October 2024, MAC10 Diamonds & Sauce Infused Pre-Roll (1g) maintained its position as the top-performing product for GREAZY, with sales reaching 8181 units. The Orange Kush CK Double Infused Pre-Roll (1g) consistently held the second rank, showing a notable increase in sales from previous months. Bling Infused Blunt (1.5g) remained steady in the third position, although its sales figures declined significantly compared to September. Black Cherry Funk Live Resin (1g) continued to rank fourth, showing little change in its performance over the months. The Bling Rocketz Infused Pre-Roll 5-Pack (2.5g) entered the rankings in September and held its fifth position through October, despite a slight decrease in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
