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Jan-2025
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Overview
Market Insights Snapshot
Green Gold Group has shown varied performance across different states and product categories, with notable activity in Massachusetts. In the Flower category within Massachusetts, the brand has demonstrated a consistent upward trend, improving its ranking from 91st in October 2024 to 77th by January 2025. This progression indicates a strengthening presence in the market, although they remain outside the top 30. In contrast, the brand's performance in the Pre-Roll category has been more stable, maintaining a position within the top 20 throughout the same period, which suggests a steady consumer demand for their pre-roll products.
In Alberta, Green Gold Group's presence in the Flower category is less prominent, as they did not rank within the top 30 brands from October 2024 to January 2025. This absence in the rankings could indicate challenges in market penetration or competition from other brands. Meanwhile, in Massachusetts, the Vapor Pens category saw fluctuations, with rankings improving to 37th in December 2024 before falling back to 46th in January 2025. This volatility might reflect shifting consumer preferences or competitive pressures. Overall, Green Gold Group's performance showcases both opportunities and challenges across different markets and product lines.
Competitive Landscape
In the Massachusetts pre-roll category, Green Gold Group experienced fluctuating rankings from October 2024 to January 2025, indicating a competitive landscape. Despite a drop from 16th to 20th place in November 2024, Green Gold Group managed to recover slightly, ending January 2025 in 18th position. This fluctuation is notable when compared to competitors like Shaka Cannabis Company, which consistently improved its rank from 21st to 17th, and Impressed, which made a significant leap from 60th to 16th place by January 2025. Meanwhile, Headliners showed a similar pattern to Green Gold Group, ending January 2025 in 20th place after a brief rise. The dynamic shifts in rankings highlight the need for Green Gold Group to strategize effectively to maintain and improve its market position amidst strong competition.
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Notable Products
In January 2025, the top-performing product for Green Gold Group was the Lemonz Pre-Roll (1g) in the Pre-Roll category, reclaiming its number one rank from October 2024 with sales of 9014 units. The Jungle Breath Pre-Roll (1g) rose to the second position, maintaining strong sales figures and improving from its third-place ranking in December 2024. The Platinum Gorilla Pre-Roll (1g) made a notable return to the rankings, securing the third spot after being absent in the previous months. Super Silver Glue Pre-Roll (1g) consistently held the fourth position for two consecutive months, showing stable performance. Meanwhile, Rainbow MAC Pre-Roll (1g) dropped to fifth place after leading the sales in December 2024, indicating a significant decrease in sales momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
