.svg){kind=small}
Oct-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Green Gold Group has shown variable performance across different product categories in Massachusetts. Notably, the brand's presence in the Concentrates category has diminished as it fell out of the top 30 rankings by September 2024, indicating a potential area for improvement or increased competition in this segment. Conversely, the Flower category has seen a steady climb, with Green Gold Group moving from 86th place in July to 66th in September before dropping slightly to 75th in October. This fluctuation suggests a competitive landscape where Green Gold Group is making notable strides but still faces challenges to maintain its upward trajectory.
In the Pre-Roll category, Green Gold Group has maintained a strong and consistent performance, ranking within the top 20 throughout the observed months and even climbing to 13th place by October 2024. This category appears to be a stronghold for the brand, reflecting their ability to capture and sustain consumer interest. Meanwhile, the Vapor Pens category showed a significant improvement in October, jumping to 45th place from 72nd in September, which could indicate a successful strategy or product launch during this period. The varying performance across categories highlights the brand's mixed results, with opportunities for growth in some areas and established strength in others.
Competitive Landscape
In the Massachusetts pre-roll category, Green Gold Group has shown a promising upward trend in rankings over the past few months, moving from 17th place in July 2024 to 13th by October 2024. This improvement indicates a positive reception in the market, especially when compared to competitors like High Supply, which experienced a decline from 9th to 15th place in the same period. Meanwhile, Dogwalkers and Nature's Heritage have fluctuated in their rankings, with Dogwalkers maintaining a relatively stable position around the 10th to 12th spots, and Nature's Heritage dropping from 9th to 14th. Although Green Gold Group's sales figures are lower than some of these competitors, the consistent improvement in rank suggests a growing consumer interest and potential for increased market share. This trend could be a strategic opportunity for Green Gold Group to capitalize on its momentum and further enhance its market presence.
Notable Products
In October 2024, the top-performing product for Green Gold Group was the Platinum Gorilla Pre-Roll (1g) in the Pre-Roll category, taking the number one spot with a substantial sales figure of 14,296.0. Lemonz Pre-Roll (1g) also performed well, climbing to the second position with significant sales growth from previous months. Exotic Grape Pre-Roll (1g) entered the rankings for the first time at third place, showing strong sales potential. Rainbow MAC Pre-Roll (1g), which had been consistently strong in earlier months, slipped to fourth place. Sour Diesel Pre-Roll (1g) re-emerged in the rankings at fifth position, indicating a resurgence in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
