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Nov-2024
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Overview
Market Insights Snapshot
Green Haven's performance in the Washington market has shown some interesting trends across various cannabis categories. In the Flower category, the brand made a notable leap in October 2024, reaching the 31st position, which marked its highest rank in recent months, although it slipped back to 36th in November. This fluctuation indicates a competitive landscape and suggests that while Green Haven can break into the top 30, maintaining that position remains a challenge. In contrast, the Pre-Roll category has seen more consistent performance, with the brand improving slightly from 30th in August to 26th by November, reflecting steady growth and possibly an increasing consumer preference for their offerings in this segment.
Analyzing the Vapor Pens category, Green Haven has not yet cracked the top 30, with rankings hovering around the 69th position in October and November. This indicates a potential area for growth or a need to reassess their strategy in this category. Despite not being a top contender in Vapor Pens, the brand's sales figures show a slight upward trend, suggesting some underlying demand that could be capitalized on with the right marketing or product adjustments. Overall, while Green Haven shows promise in certain categories, particularly in Pre-Rolls, there is room for improvement and strategic focus to enhance their market presence across all segments in Washington.
Competitive Landscape
In the competitive landscape of the Flower category in Washington, Green Haven has demonstrated fluctuating performance in recent months. Notably, Green Haven improved its rank from 41st in September 2024 to 31st in October 2024, indicating a positive trend in sales momentum during that period. However, the brand experienced a slight decline to 36th in November 2024. This fluctuation is significant when compared to competitors such as Sky High Gardens, which consistently dropped in rank from 19th in August 2024 to 35th by November 2024, and Bondi Farms, which showed a gradual improvement from 46th in August 2024 to 33rd in November 2024. Meanwhile, Bacon Buds maintained a relatively stable position until a drop in November, and Falcanna remained close to Green Haven in rank, indicating a competitive environment. These dynamics suggest that while Green Haven has shown the capacity for upward movement, maintaining consistent growth amidst strong competition remains a challenge.
Notable Products
In November 2024, Green Haven's top-performing product was Where's My Bike ? (3.5g) in the Flower category, maintaining its first-place rank from October with sales reaching 2365 units. The Thai Stick Infused Pre-Roll (1g) held steady in the second position, showing a consistent performance across the months. The Thai Stick Infused Pre-Roll 2-Pack (1g) improved its standing, climbing from fourth to third place, indicating growing popularity. Gelato Cake (3.5g), another Flower product, slipped from third to fourth place, reflecting a slight decrease in sales. Notably, Where's My Bike Pre-Roll 12-Pack (7.2g) maintained its fifth-place rank, despite a dip in sales compared to October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
