Oct-2024
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Overview
Market Insights Snapshot
Green Haven has shown notable progress in the Washington market, particularly in the Flower category. Over the past few months, the brand has climbed from a ranking of 51 in July 2024 to 32 by October 2024. This upward movement is indicative of a strengthening presence and growing consumer preference within this category. The sales trend supports this, as there is a clear increase in sales from August to October. In contrast, the Pre-Roll category has seen more fluctuation, with rankings oscillating between 23 and 29. While this indicates some volatility, maintaining a position within the top 30 suggests a stable foothold in the market.
In the Vapor Pens category, Green Haven has also made strides, moving up from 82nd in July to 69th in October, which signals potential for growth despite not yet breaking into the top 30. This gradual improvement may reflect a strategic focus on expanding their product line or enhancing product quality. It's important to note that not appearing in the top 30 for Vapor Pens might suggest room for improvement and potential market opportunities. Overall, Green Haven's performance across different categories in Washington reveals a dynamic and evolving brand strategy, with Flower leading the charge in terms of market penetration and consumer acceptance.
Competitive Landscape
In the Washington flower market, Green Haven has shown a notable upward trajectory in its rankings over the past few months, moving from 51st place in July 2024 to 32nd place by October 2024. This improvement in rank is accompanied by a corresponding increase in sales, indicating a positive reception from consumers. In comparison, Bondi Farms and Toasted Farms have experienced fluctuating ranks, with Bondi Farms moving from 43rd to 35th and Toasted Farms from 49th to 34th, suggesting less consistent performance. Meanwhile, Thunder Chief Farms has maintained a strong presence, slightly ahead of Green Haven, moving from 44th to 29th. Notably, EZ Flower has made a significant leap from being unranked in July to 30th in October, reflecting a rapid increase in market share. These dynamics highlight Green Haven's competitive positioning and potential for continued growth in the flower category within Washington.
Notable Products
In October 2024, the top-performing product from Green Haven was Where's My Bike ? (3.5g) in the Flower category, which climbed to the first rank with sales reaching 2497 units. Thai Stick Infused Pre-Roll (1g) slipped to the second position despite maintaining the top spot in the previous three months. Gelato Cake (3.5g) held steady in third place since September, showing consistent performance in the Flower category. Thai Stick Infused Pre-Roll 2-Pack (1g) improved its ranking from fifth in September to fourth in October, indicating a positive trend in sales. Where's My Bike Pre-Roll 12-Pack (7.2g) entered the rankings in October at fifth place, showcasing a new entry in the Pre-Roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.