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Sep-2024
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Overview
Market Insights Snapshot
Green Haven has shown a dynamic performance in the state of Washington across various cannabis categories. In the Flower category, Green Haven improved its ranking from 49th in June to 39th in August, before slightly dropping to 40th in September. Despite not breaking into the top 30, this upward trend in the summer months is noteworthy, as it indicates a strengthening position in a competitive market. The brand's sales figures support this trend, with a noticeable peak in August, suggesting that specific strategies or product launches may have been particularly effective during that period. However, the Flower category remains a challenging arena, and maintaining momentum will be crucial for future growth.
In the Pre-Roll category, Green Haven maintained a more stable presence, ranking consistently in the lower 20s. This steadiness suggests a loyal customer base or consistent product quality, though the lack of movement into the top 20 could indicate room for growth or increased competition. Interestingly, the Vapor Pens category presents a different narrative, where Green Haven's ranking improved from 83rd in June to 73rd in August, showing a positive but gradual climb. However, the brand remains outside the top 30, highlighting a potential area for strategic focus. The sales trends across these categories hint at varied consumer preferences and market dynamics in Washington, offering a rich ground for further exploration and targeted marketing efforts.
Competitive Landscape
In the competitive landscape of the Flower category in Washington, Green Haven has shown a notable improvement in rank from June to September 2024, climbing from 49th to 40th place. This upward trend indicates a positive shift in market positioning, particularly when compared to competitors like Bondi Farms, which fluctuated between 40th and 48th place, and Toasted Farms, which remained mostly below Green Haven. Despite Bacon Buds maintaining a stronger rank consistently in the 30s, Green Haven's sales have shown a significant increase, particularly in August, where they surpassed the $200,000 mark, indicating a robust growth trajectory. This suggests that Green Haven's strategic initiatives may be effectively resonating with consumers, positioning them well for continued competitive performance in the Washington Flower market.
Notable Products
In September 2024, Green Haven's top-performing product was the Thai Stick Infused Pre-Roll (1g) in the Pre-Roll category, maintaining its consistent first-place ranking from previous months, despite a slight dip in sales to 2156 units. The Flower category's leading product, Where's My Bike ? (3.5g), also retained its second-place position with sales of 1868 units. Gelato Cake (3.5g) held steady in third place, showing a minor decrease in sales from August. Notably, the Where's My Bike? Pre-Roll 6-Pack (3.6g) entered the rankings for the first time in fourth place. The Thai Stick Infused Pre-Roll 2-Pack (1g) slipped from fourth to fifth, indicating a competitive shift in the Pre-Roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
