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Dec-2024
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Overview
Market Insights Snapshot
Green Meadows has demonstrated varied performance across different product categories in Massachusetts. In the Vapor Pens category, they have consistently maintained a presence in the top 30, with rankings fluctuating between 20th and 26th place from September to December 2024. This indicates a stable demand for their vapor pen products, with a notable peak in sales during November. However, in the Pre-Roll category, Green Meadows did not make it into the top 30 rankings for either November or December, suggesting a decline in their market presence in this segment compared to their previous standings.
The absence of Green Meadows from the top 30 in the Pre-Roll category during the last two months of 2024 could be a signal of increased competition or shifting consumer preferences in Massachusetts. This contrasts with their performance in Vapor Pens, where they not only maintained a top 30 position but also experienced a significant sales boost in November. These contrasting trends across categories highlight the dynamic nature of consumer demand and the importance for brands like Green Meadows to adapt their strategies accordingly to sustain growth and market presence.
Competitive Landscape
In the Massachusetts vapor pens category, Green Meadows has experienced notable fluctuations in its competitive positioning over the last few months. In September 2024, Green Meadows was ranked 24th, but it dropped to 26th in October, before making a significant leap to 20th in November, only to fall back to 23rd in December. This volatility in rank coincides with a substantial increase in sales from October to November, suggesting a successful marketing or product strategy during that period. However, the subsequent drop in rank and sales in December indicates potential challenges in maintaining that momentum. Compared to competitors, DRiP (MA) and Happy Valley have shown more stable rankings, though their sales figures are generally lower than Green Meadows' peak in November. Meanwhile, In House consistently outperforms Green Meadows in both rank and sales, highlighting a strong market presence. Sparq Cannabis Company maintains a steady position, slightly ahead of Green Meadows in December, indicating a competitive but stable market landscape. These insights suggest that while Green Meadows has the potential to climb the ranks, sustaining growth amidst strong competitors requires strategic adjustments.
Notable Products
In December 2024, Larry Lovestein #1 Pre-Roll (1g) maintained its position as the top-performing product for Green Meadows, consistently ranking first with notable sales of 9,317 units. Gary Payton (3.5g) also held steady in second place, showing an increase in sales from November to December. The Tank - Mocha Latte Distillate Disposable (1g) moved up to third place, recovering from its absence in November, while The Tank - Peppermint Kush Distillate Disposable (1g) entered the rankings at fourth position. The Tank - Coquito Distillate Disposable (1g) followed closely at fifth, indicating a strong performance by the Vapor Pens category. Overall, the rankings show a trend of stability for the top products, with some shifts in the Vapor Pens lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
