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Oct-2024
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Overview
Market Insights Snapshot
Green Meadows has shown varied performance across different product categories in Massachusetts. In the Flower category, the brand experienced a decline in rankings, dropping from 79th in July 2024 to 91st in August 2024, and then falling out of the top 30 by September. This downward trend suggests challenges in maintaining competitiveness in this category. Conversely, in the Pre-Roll category, Green Meadows saw a similar decline, moving from 55th in July to 71st in August, and further down to 98th in September, before disappearing from the top 30 rankings in October. These movements indicate potential areas for improvement in product offerings or marketing strategies to regain traction.
In contrast, Green Meadows has maintained a more stable presence in the Vapor Pens category within Massachusetts. The brand consistently held its ground, ranking 29th in July and slightly improving to 26th by September, maintaining that position through October. This steadiness, along with a positive sales trend from $216,597 in July to $244,991 in October, highlights a stronger foothold in the Vapor Pens market. While the brand's performance in other categories might be fluctuating, its stability in Vapor Pens could offer a foundation for future growth and strategic focus.
Competitive Landscape
In the Massachusetts Vapor Pens category, Green Meadows has shown a steady performance from July to October 2024, maintaining a consistent rank around the mid-20s. Notably, Green Meadows improved its rank from 30th in August to 26th in September and maintained this position in October, indicating a positive trend in market presence. This stability is crucial as it competes with brands like DRiP, which experienced a slight drop from 24th to 25th in October, and MKX Oil Company, which fluctuated but ended at 28th. Meanwhile, AiroPro showed a gradual improvement, moving from 32nd to 27th, suggesting a potential future challenge for Green Meadows. Despite these competitive pressures, Green Meadows' sales have shown a healthy upward trajectory, contrasting with the declining sales of Happy Valley, which dropped significantly in rank from 8th to 24th over the same period. This suggests that Green Meadows is effectively capturing market share from some higher-ranked competitors, positioning itself as a resilient player in the Massachusetts Vapor Pens market.
Notable Products
In October 2024, Green Meadows' top-performing product was Punchberry Cookies RBX (3.5g) in the Flower category, securing the number one rank with sales amounting to 978 units. The Melonade #8 Pre-Roll (1g) maintained its strong performance, holding steady at the second rank as it did in August 2024. The Tank - Pineapple Express Distillate Disposable (1g) emerged as a new contender in the Vapor Pens category, achieving the third rank. The Tank - Mango GMO Distillate Disposable (1g) also made its debut in the rankings at fourth place. Larry Lovestein #1 Pre-Roll (1g) saw a slight dip, moving from fourth in July 2024 to fifth in October 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
