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Nov-2024
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Overview
Market Insights Snapshot
Green Meadows has shown notable performance in the Massachusetts market, particularly in the Vapor Pens category. Over the months from August to November 2024, the brand has consistently improved its ranking, moving from 27th to 20th position. This upward trend is accompanied by a significant increase in sales, with a marked jump in November. In contrast, Green Meadows did not make it into the top 30 rankings in the Flower category during this period, indicating potential challenges or competition in this segment.
The Pre-Roll category in Massachusetts also presents an interesting case for Green Meadows. While the brand did not rank in August and September, it emerged in the 72nd position by November, suggesting a strategic entry or improvement in this category. This movement highlights Green Meadows' potential to capture market share in diverse product lines, although the absence from the top 30 in some months indicates areas that may require further attention or strategic shifts. Such dynamics offer insights into Green Meadows' competitive positioning and market strategies across different cannabis categories.
Competitive Landscape
In the Massachusetts vapor pens category, Green Meadows has shown a notable upward trend in its ranking over the past few months, moving from 27th place in August 2024 to 20th in November 2024. This improvement in rank is indicative of a positive shift in market presence, likely driven by a significant increase in sales, particularly in November where sales saw a substantial rise. In contrast, competitors such as In House experienced a decline in rank from 16th in August to 21st in November, which could suggest a loss of market share to brands like Green Meadows. Meanwhile, Pioneer Valley also showed a positive trajectory, climbing from 26th in October to 18th in November, potentially posing a competitive threat. Brands like PAX and Sparq Cannabis Company maintained relatively stable positions, with PAX consistently ranking around 18th to 19th, and Sparq Cannabis Company fluctuating slightly but staying close to the 20th position. The competitive landscape suggests that while Green Meadows is gaining traction, ongoing strategic efforts will be essential to maintain and further improve its market position amidst dynamic shifts among competitors.
Notable Products
In November 2024, Green Meadows saw Larry Lovestein #1 Pre-Roll (1g) leading as the top-performing product, achieving the number one rank with sales reaching 14,203 units. Gary Payton (3.5g) followed closely in second place, showing a robust performance. The Tank - 9 Pound Hammer Distillate Disposable (1g) secured the third position, maintaining a strong presence in the Vapor Pens category. Notably, The Tank - Blue Dream Distillate Disposable (1g) held its ground at fourth, improving from a fifth rank in September and October. Meanwhile, The Tank - Pineapple Express Distillate Disposable (1g) experienced a slight drop to fifth place, despite a consistent sales increase over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
