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Aug-2024
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Overview
Market Insights Snapshot
Green Meadows has shown varied performance across different categories in Massachusetts. In the Flower category, the brand has struggled to break into the top 30, with rankings fluctuating between 61st in May 2024 and 67th in August 2024. This indicates a challenging market presence in this category, where they have not yet managed to secure a top-tier position. On the other hand, their Vapor Pens category has exhibited more stability and success, maintaining rankings within the top 30 throughout the same period, peaking at 23rd in July 2024. This consistent performance in the Vapor Pens category suggests a stronger foothold and perhaps a more favorable consumer reception compared to their Flower offerings.
In the Pre-Roll category, Green Meadows has experienced a downward trend in their rankings, starting at 48th in May 2024 and slipping to 59th by August 2024. This decline indicates potential challenges in maintaining market share and consumer interest in this segment. Despite these fluctuations, the brand's sales figures for Vapor Pens have remained relatively robust, highlighting this category as a potential area of strength. The varying performance across categories underscores the importance of strategic focus and perhaps reevaluation of their product offerings, particularly in categories where they have not yet made significant inroads.
Competitive Landscape
In the competitive landscape of vapor pens in Massachusetts, Green Meadows has shown a fluctuating but generally stable performance in recent months. Ranked 26th in May 2024, Green Meadows improved to 24th in June and 23rd in July, before slipping to 27th in August. This indicates a competitive but volatile market position. Notably, Pioneer Valley consistently ranked higher, maintaining a position around 22nd to 26th, which suggests a more stable market presence. Meanwhile, Perpetual Harvest has shown significant upward momentum, climbing from 31st in May to 24th in August, potentially posing a growing threat to Green Meadows. DRiP and Savvy have lower ranks, with DRiP fluctuating between 28th and 34th and Savvy only appearing in the top 20 in August. The competitive dynamics suggest that while Green Meadows is holding its ground, it faces stiff competition from brands like Pioneer Valley and Perpetual Harvest, which could impact its market share and sales growth if these trends continue.
Notable Products
In August 2024, the top-performing product for Green Meadows was Legend of Lime Pre-Roll (1g), maintaining its rank from the previous month with notable sales of $6,064. Melonade #8 Pre-Roll (1g) followed closely in second place, making a debut in the rankings. Peanut Butter Breath Pre-Roll (1g) held steady at third place, although its sales decreased compared to the previous month. Melonade #8 (3.5g) improved its position from fifth to fourth place, while Chocoberry #5 (3.5g) entered the rankings at fifth place. Overall, the Pre-Roll category dominated the top positions, showing consistent popularity among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
