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Dec-2024
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Overview
Market Insights Snapshot
In the state of Michigan, Grip has shown a notable upward trajectory in the Flower category. After not ranking in the top 30 brands in October 2024, Grip made a significant leap to the 31st position in November and further improved to the 21st position by December. This upward trend indicates a strong market presence and increasing consumer preference for Grip's offerings in Michigan. The brand's sales in December 2024 reached over $1.3 million, showcasing a robust growth pattern from earlier months.
Despite these gains in Michigan, it's important to note that Grip's absence from the top 30 rankings in October suggests a period of underperformance or increased competition during that month. Such fluctuations highlight the competitive nature of the cannabis market and the challenges brands face in maintaining a consistent position. However, the recovery and subsequent rise in rankings by December indicate effective strategies and possibly successful product launches or marketing efforts that have resonated with consumers in Michigan. This dynamic performance could be an area of interest for stakeholders looking to understand Grip's market strategies and adaptability.
Competitive Landscape
In the Michigan Flower category, Grip has demonstrated a notable upward trajectory in its competitive positioning over the last few months. After not ranking in the top 20 in October 2024, Grip made a significant leap to 31st place in November and continued its ascent to 21st place by December. This improvement is indicative of a strong recovery and growing market presence. In comparison, Grown Rogue experienced a decline, dropping from 16th in September to 23rd in December, while Goodlyfe Farms saw a dramatic fall from 4th in October to 48th in November before recovering to 22nd in December. Meanwhile, Hytek and Carbon maintained more stable positions, with Carbon notably climbing from 33rd in September to 19th in December. Grip's rise in rank suggests a positive trend in sales performance, positioning it as a brand to watch amidst fluctuating performances of its competitors.
Notable Products
In December 2024, Grip's top-performing product was Blue Runtz (28g) in the Flower category, securing the number one rank with sales of 5645 units. Following closely was Permanent Marker (28g), also in the Flower category, achieving the second rank. Fruity Pebbles (28g) took the third position, maintaining its strong presence in the market. Glitter Bomb (Bulk) held its fourth-place position from November to December, indicating consistent demand. Greasy Runtz (28g) rounded out the top five, showing a stable performance with no significant change in rankings from previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
