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Nov-2024
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Overview
Market Insights Snapshot
Grizzly Peak Farms has shown a consistent presence in the California pre-roll category, maintaining a steady rank of 14th in August and September 2024, before improving to 13th in both October and November. This upward movement in ranking is indicative of a positive trend in their market performance within this category. The brand's sales figures also reflect this growth, with a notable increase from August to October, before a slight dip in November. Such trends suggest a strong foothold in the California market, although there is room for further improvement to break into the top 10.
Interestingly, Grizzly Peak Farms does not appear in the top 30 rankings for any other states or categories during this period, which could be viewed as a missed opportunity for market expansion. The absence of rankings outside of California might highlight a strategic focus on this particular state, or potentially a need for broader market penetration strategies. While their performance in California is commendable, diversification across other states could provide additional growth avenues and mitigate risks associated with market concentration.
Competitive Landscape
In the competitive landscape of the California pre-roll category, Grizzly Peak Farms has shown a consistent presence, maintaining its rank at 13th place in both October and November 2024, after a slight improvement from 14th in September. This stability is notable given the dynamic shifts among competitors. For instance, Sparkiez has made significant strides, climbing from 19th in August to 12th in November, indicating a growing market presence that could pose a challenge to Grizzly Peak Farms. Meanwhile, Time Machine has consistently held the 11th position, showcasing a robust performance with sales figures notably higher than Grizzly Peak Farms. Additionally, Caviar Gold experienced a slight dip from 12th to 14th in November, potentially opening opportunities for Grizzly Peak Farms to capitalize on. Overall, Grizzly Peak Farms' steady rank amidst these shifts suggests a resilient market position, though the upward trends of competitors like Sparkiez highlight the need for strategic initiatives to enhance market share.
Notable Products
In November 2024, Grizzly Peak Farms maintained consistent performance with their top five products remaining unchanged in rankings from previous months. Leading the sales is Big Steve Diamond Infused Pre-Roll (1g), which has held the number one spot since August, achieving a sales figure of 49,161. Following closely, Greatful Dave Pre-Roll (1g) secured the second position with impressive sales as well. The Sativa Bone Diamond Infused Pre-Roll (1g) and Indica Bone Diamond Infused Pre-Roll (1g) consistently ranked third and fourth, respectively, demonstrating stable market demand. Lastly, Grizzly Bone Pre-Roll (1g) continued to hold its fifth position, showing a notable increase in sales compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
