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Dec-2024
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Overview
Market Insights Snapshot
Grizzly Peak Farms has demonstrated consistent performance in the Pre-Roll category within the California market. Over the last four months of 2024, the brand maintained a steady presence in the top 15, ranking 14th in September, October, and December, and only slightly dropping to 15th in November. This stability in ranking suggests a strong foothold in the highly competitive California market, although the brand has not broken into the top 10. The sales figures reflect a slight fluctuation, with a peak in October followed by a gradual decline through December, indicating potential seasonal impacts or shifts in consumer preferences.
While Grizzly Peak Farms is performing steadily in California, it is noteworthy that the brand does not appear in the top 30 for any other state or province, which could be seen as a limitation in their market reach or brand influence beyond California. This absence from other markets could suggest a focus on regional dominance rather than national expansion or perhaps challenges in scaling operations across state lines. The brand's consistent performance in California, however, might provide a solid foundation for future growth and expansion into new markets, should they choose to pursue it.
Competitive Landscape
In the competitive landscape of the California pre-roll market, Grizzly Peak Farms has shown a consistent performance with a rank of 14th in both September and October 2024, a slight dip to 15th in November, and a recovery back to 14th in December. This stability is noteworthy given the fluctuations observed among its competitors. For instance, Caviar Gold maintained a relatively stable position, hovering around the 12th and 13th spots, while Kingpen experienced a significant drop from 8th in September to 15th by December. Meanwhile, West Coast Cure and Henry's Original displayed more volatility, with West Coast Cure dropping out of the top 15 by November and December, and Henry's Original climbing from 16th to 12th in November before settling at 13th in December. These shifts highlight the competitive pressure and dynamic nature of the market, suggesting that Grizzly Peak Farms' ability to maintain its rank amidst these changes could be indicative of a solid customer base and effective market strategies.
Notable Products
In December 2024, the top-performing product for Grizzly Peak Farms was Big Steve Diamond Infused Pre-Roll (1g) in the Pre-Roll category, maintaining its first-place ranking for four consecutive months with sales reaching 48,684. Greatful Dave Pre-Roll (1g) held steady in second place, although it experienced a decline in sales from the previous month. Sativa Bone Diamond Infused Pre-Roll (1g) remained in third place, showing a slight increase in sales compared to November. Indica Bone Diamond Infused Pre-Roll (1g) consistently ranked fourth, with stable sales figures over the months. Lastly, Grizzly Bone Pre-Roll (1g) kept its fifth position, with sales showing minor fluctuations throughout the last quarter of the year.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
