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Jan-2025
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Overview
Market Insights Snapshot
Grizzly Peak Farms has shown notable performance across various states and product categories. In California, the brand has maintained a consistent presence in the Pre-Roll category. Starting from a rank of 14 in October 2024, Grizzly Peak Farms experienced a slight decline, ending at rank 17 in January 2025. This drop in ranking coincides with a decrease in sales, which saw a notable reduction from October to January. The brand's ability to remain within the top 20 in such a competitive market is commendable, though the downward trend suggests challenges that may need addressing to regain higher standings.
Interestingly, the absence of Grizzly Peak Farms from the top 30 rankings in other states or categories could point to a strategic focus on the California market, particularly within the Pre-Roll segment. This concentrated effort might explain their sustained, albeit slightly declining, presence in California. However, the lack of visibility in other regions or categories could also indicate potential areas for growth and expansion. Monitoring how the brand adjusts its strategies in response to these trends will be crucial for understanding its future trajectory in the competitive cannabis landscape.
Competitive Landscape
In the competitive landscape of the California pre-roll market, Grizzly Peak Farms has demonstrated resilience and consistency in its rankings, maintaining a stable position between 14th and 17th from October 2024 to January 2025. This stability is noteworthy when compared to competitors like West Coast Cure, which experienced a decline from 12th to 19th place, and PUFF, which fluctuated significantly, dropping out of the top 20 in November before rebounding. Meanwhile, Sunset Connect showed an upward trend, moving from 20th to 15th place, potentially posing a future threat. Despite these shifts, Grizzly Peak Farms' ability to maintain its rank suggests a strong brand loyalty and market presence, even as it faces pressure from both established and emerging competitors. This stability in rank, coupled with a relatively consistent sales performance, positions Grizzly Peak Farms as a reliable player in the pre-roll category, making it a brand to watch for both consumers and competitors alike.
Notable Products
In January 2025, the top-performing product from Grizzly Peak Farms was the Greatful Dave Pre-Roll (1g), which climbed to the number one rank after consistently holding the second position in the previous months. It achieved sales of 26,772 units, marking a significant shift in its market performance. The Big Steve Diamond Infused Pre-Roll (1g), which had been the top seller from October through December 2024, dropped to the second rank. Sativa Bone Diamond Infused Pre-Roll (1g) maintained its third-place position throughout the analyzed months, indicating steady sales performance. Indica Bone Diamond Infused Pre-Roll (1g) and Grizzly Bone Pre-Roll (1g) remained stable at fourth and fifth ranks, respectively, with minimal fluctuations in their sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
