Oct-2024
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Overview
Market Insights Snapshot
Grizzly Peak Farms has shown a consistent presence in the California market, particularly in the Pre-Roll category. Over the months from July to October 2024, the brand maintained a stable ranking, moving slightly from 13th to 14th place and back to 13th in October. This steady performance in a competitive market is noteworthy, especially considering the increase in sales from $930,016 in July to $1,275,402 in October. However, in the Flower category, Grizzly Peak Farms was not ranked in the top 30, which indicates a potential area for growth or a need for strategic adjustments to improve their standing.
Outside of California, the absence of Grizzly Peak Farms from the top 30 rankings across other states or provinces suggests that their market penetration is currently limited to California. This could be seen as a significant opportunity for expansion, especially if the brand can replicate its Pre-Roll success in other regions. The lack of presence in other markets may also imply a strategic focus on consolidating their position within California before venturing further. This focused approach might be beneficial in the short term, but long-term growth would likely require broader market engagement.
Competitive Landscape
In the competitive California pre-roll market, Grizzly Peak Farms has shown a steady performance from July to October 2024, maintaining a rank between 13th and 14th. This consistency is notable, especially when compared to competitors like Caviar Gold, which improved its rank from 16th to 12th, and Sparkiez, which climbed from 20th to 15th. Despite these shifts, Grizzly Peak Farms has managed to increase its sales over the months, indicating a positive trend in consumer preference or market strategy. However, it's important to note that Lowell Herb Co / Lowell Smokes and West Coast Cure have consistently ranked higher, though their sales have shown some fluctuations. This suggests that while Grizzly Peak Farms is holding its ground, there is potential for growth by analyzing the strategies of these higher-ranked brands.
Notable Products
In October 2024, Grizzly Peak Farms' top-performing product was Big Steve Diamond Infused Pre-Roll (1g), maintaining its position at rank 1 with notable sales of 59,250 units. Greatful Dave Pre-Roll (1g) followed closely at rank 2, showing consistent performance across the months. Sativa Bone Diamond Infused Pre-Roll (1g) held steady at rank 3, while Indica Bone Diamond Infused Pre-Roll (1g) remained at rank 4. Grizzly Bone Pre-Roll (1g) consistently occupied the 5th position, indicating stable demand. These rankings have been consistent from July through October, highlighting a steady preference for these products among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.