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Oct-2024
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Overview
Market Insights Snapshot
Grow West Cannabis Company has shown varied performance across different product categories in Maryland. In the Flower category, the brand maintained a consistent position within the top 15, though there was a slight decline from 10th place in July 2024 to 13th in October 2024. This downward trend is mirrored in their sales figures, which decreased from $1,731,592 in July to $1,304,933 in October. On the other hand, the Pre-Roll category saw a more positive trajectory. After a dip in August, where they ranked 11th, Grow West Cannabis Company improved to 10th place by October, indicating a recovery in consumer demand.
In the Vapor Pens category, Grow West Cannabis Company experienced a downward shift, moving from 10th place in September 2024 to 14th in October. This is indicative of a challenging competitive landscape in this segment, as reflected by the drop in sales from $604,709 in September to $398,813 in October. Notably, the brand was able to maintain a presence within the top 15 across all categories in Maryland, which suggests a strong market presence despite the fluctuations. However, the absence from the top 30 in any category could have signaled a more critical issue, which was fortunately not the case here.
Competitive Landscape
In the competitive landscape of the Maryland flower category, Grow West Cannabis Company has experienced some fluctuations in its market position over the past few months. Starting from a solid 10th rank in July and August 2024, Grow West saw a slight decline to 12th in September and further to 13th in October. This downward trend in ranking is noteworthy, especially when compared to competitors such as Garcia Hand Picked and Modern Flower, both of which maintained relatively stable positions, with Modern Flower even improving its rank to 11th in October. Despite these shifts, Grow West's sales figures indicate a consistent performance, although slightly lower than its peak in July. Meanwhile, Kind Tree Cannabis and CULTA have shown more volatility in rankings, with CULTA climbing from 18th to 15th by October. These dynamics suggest a competitive market where maintaining a top position requires strategic adjustments to counteract the upward momentum of emerging brands.
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Notable Products
In October 2024, Cherry Chocolate Widow (3.5g) reclaimed the top spot among Grow West Cannabis Company's products, with notable sales of 5321 units, marking a significant comeback from its fourth-place ranking in September. Frosted Oranges (3.5g) followed closely in second place, showing a consistent performance improvement from its previous absence in September rankings. Member Berry (3.5g) rose to third place, up from fifth in September, indicating a growing consumer preference. George's - Appalachian Haze Pre-Roll 2-Pack (1g) maintained its position at fourth place, with steady sales figures. Meanwhile, Mile High Volcano (3.5g) experienced a drop to fifth place, a decline from its top position in September, suggesting a shift in consumer interest.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
