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Sep-2024
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Overview
Market Insights Snapshot
Growing Up has shown a remarkable upward trajectory in the Flower category within Oregon over the past few months. After not making it into the top 30 in June 2024, the brand made a significant leap to rank 85 in July, followed by a rapid ascent to rank 44 in August, and finally reaching 14th place by September. This impressive climb highlights Growing Up's increasing popularity and market penetration in the Oregon Flower category. The sales figures reflect this trend, with a substantial increase from July to September, indicating a strong consumer preference and effective brand strategy. This performance suggests a growing brand recognition and possibly an expansion in their distribution network or product offerings.
However, it's important to note that the brand's presence in other states or provinces isn't highlighted, suggesting that its current market focus might be primarily concentrated in Oregon. The absence of rankings in other regions could indicate either a strategic decision to consolidate their market share in Oregon before expanding or potential challenges in gaining traction elsewhere. For those tracking the cannabis market, Growing Up's journey in Oregon could serve as a case study in effective regional market penetration, though it leaves open questions about its strategy and performance in other markets. This raises interesting considerations for future growth and diversification strategies for the brand.
Competitive Landscape
In the Oregon flower category, Growing Up has demonstrated a remarkable upward trajectory in brand ranking over the past few months. Starting from outside the top 20 in June 2024, the brand made a significant leap to rank 14th by September 2024. This impressive climb suggests a strong increase in market presence and consumer preference, likely driven by strategic marketing or product quality improvements. In comparison, competitors such as Focus North and Oregon Roots have shown more fluctuating rankings, with Focus North moving from 8th to 12th and Oregon Roots from 19th to 16th over the same period. Notably, Herbal Dynamics made a dramatic jump from 31st to 13th in September, indicating a potential new competitive threat. Despite these dynamics, Growing Up's rapid ascent in rank and sales growth positions it as a formidable player in the Oregon flower market, suggesting that it could continue to capture more market share if current trends persist.
Notable Products
In September 2024, the top-performing product for Growing Up was Cherry Bang Bang (Bulk) in the Flower category, maintaining its number one rank from August, with notable sales reaching 6,567 units. Primetime (Bulk) also showed strong performance, holding steady at the second position from the previous month. Apple Banana Zoap (28g) climbed to the third position, marking its first appearance in the top ranks for this period. Primetime (28g) entered the rankings at fourth place, while Ethanol (28g) rounded out the top five, moving up from the previous month's fourth position. This month highlights a consistent demand for bulk products, with a noticeable increase in sales for smaller packaged items like Apple Banana Zoap.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
