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Dec-2024
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Overview
Market Insights Snapshot
HALO by Rebelle has shown a notable presence in the Massachusetts market, particularly in the Tincture & Sublingual category. After not being ranked in the top 30 brands in this category from September through November 2024, HALO by Rebelle made a significant leap to secure the 7th position in December 2024. This jump indicates a strong upward trajectory and suggests a successful strategy or product launch that resonated well with consumers in Massachusetts towards the end of the year. The absence from the rankings in the preceding months underscores the importance of this achievement, as it highlights a breakthrough into the competitive market space.
While HALO by Rebelle's performance in Massachusetts is commendable, it is crucial to consider their presence in other states and categories to fully understand their market footprint. The lack of ranking in other states or categories, if any, could suggest areas where the brand might focus on increasing its market penetration or product offerings. This information can be particularly valuable for stakeholders looking to identify potential growth opportunities or areas that might require strategic adjustments. Overall, the brand's recent success in Massachusetts could serve as a model for similar strategies in other regions or product categories.
Competitive Landscape
In the Massachusetts Tincture & Sublingual category, HALO by Rebelle has shown a notable entry into the competitive landscape, achieving a rank of 7 in December 2024. This marks its first appearance in the top 20, indicating a positive trajectory in market presence. In comparison, brands like Howl's and Doctor Solomon's have maintained consistent ranks of 4 and 6 respectively, with Howl's showing a slight decline in sales over the months. Meanwhile, Happy Valley experienced a drop in rank from 4 to 5 before disappearing from the top 20 in December, which may suggest an opportunity for HALO by Rebelle to capture market share from declining competitors. The steady rank of Sip at 7, alongside HALO by Rebelle's entry, highlights a competitive positioning that could influence future sales dynamics in this category.
Notable Products
In December 2024, the top-performing product from HALO by Rebelle was the Luster Microdose Mist Oral Spray (100mg) in the Tincture & Sublingual category, maintaining its number one rank consistently from September through December. The THC/CBN 1:1 Twinkle Microdose Mist Oral Spray (50mg THC, 50mg CBN) held the second rank for December, showing a notable sales increase to 178 units, up from 140 in November. The CBD/THC 1:1 Golden Restore Microdose Mist Oral Spray (50mg CBD, 50mg THC) ranked third, with sales rising to 120 units in December from 98 in the previous month. These products have shown stability in their rankings, with the Luster Microdose Mist maintaining the top spot for four consecutive months. This consistency highlights the strong consumer preference and market performance of these HALO by Rebelle products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
