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Nov-2024
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Overview
Market Insights Snapshot
HALO by Rebelle has shown a promising start in the Massachusetts market, particularly within the Tincture & Sublingual category. In August 2024, the brand secured the 8th position, indicating a strong entry into the competitive landscape. However, it's notable that in the subsequent months—September, October, and November 2024—HALO by Rebelle did not maintain a presence in the top 30 rankings. This absence suggests a potential decline in market visibility or sales momentum, which could be a point of concern for stakeholders looking to understand the brand's long-term viability in this category.
The initial success in Massachusetts, with sales reaching $11,577 in August 2024, highlights a significant opportunity for HALO by Rebelle to capitalize on its early traction. However, the lack of ranking in the following months suggests challenges that may need addressing, such as market penetration strategies or competitive pressures. Observing how HALO by Rebelle adapts to these challenges will be crucial for understanding its future trajectory. The dynamics in Massachusetts could serve as a microcosm for the brand's performance in other regions, providing insights into both opportunities and potential hurdles in expanding their footprint across different states and categories.
Competitive Landscape
In the Massachusetts Tincture & Sublingual category, HALO by Rebelle experienced a notable shift in its competitive standing over recent months. Initially ranked 8th in August 2024, HALO by Rebelle did not maintain a position in the top 20 in the subsequent months of September, October, and November 2024, indicating a significant decline in market presence. This drop is particularly striking when compared to competitors like Happy Valley, which consistently held the 4th rank throughout the same period, and Doctor Solomon's, which maintained the 6th rank. The consistent performance of these competitors suggests a stable or increasing customer base, while HALO by Rebelle's absence from the top ranks could imply challenges in market penetration or customer retention. Understanding these dynamics is crucial for HALO by Rebelle to strategize effectively and regain its competitive edge in the Massachusetts market.
Notable Products
In November 2024, the top-performing product for HALO by Rebelle continues to be Luster Microdose Mist Oral Spray (100mg) in the Tincture & Sublingual category, maintaining its first-place rank with sales of 196 units. The THC/CBN 1:1 Twinkle Microdose Mist Oral Spray (50mg THC, 50mg CBN) rose from third to second place, showing a notable increase in sales from 88 to 138 units compared to October. Meanwhile, CBD/THC 1:1 Golden Restore Microdose Mist Oral Spray (50mg CBD, 50mg THC) dropped one rank to third place, with stable sales figures around 97 units. This indicates a consistent demand for the top-ranked product, while the second-place product made significant gains. The shifts in rankings highlight changing consumer preferences within the Tincture & Sublingual category for HALO by Rebelle.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
