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Aug-2024
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Overview
Market Insights Snapshot
HALO by Rebelle has shown notable performance in the Tincture & Sublingual category within Massachusetts. The brand achieved a significant milestone in June 2024, securing the 6th position, a remarkable entry into the top 30 brands after being absent in May 2024. This upward movement suggests a growing acceptance and popularity of HALO by Rebelle's products among consumers. By August 2024, the brand maintained a strong presence, ranking 7th, indicating a slight drop but still showcasing consistent demand and market presence.
However, the absence of HALO by Rebelle from the top 30 rankings in May and July 2024 highlights areas for potential improvement or market challenges during those months. Despite these fluctuations, the brand's sales figures reveal a positive trend, with a significant increase from June to August 2024. This overall upward trajectory in sales and rankings suggests that HALO by Rebelle is gaining traction and could continue to perform well if they maintain their current strategies or address the gaps that led to their absence in certain months.
Competitive Landscape
In the competitive landscape of the Tincture & Sublingual category in Massachusetts, HALO by Rebelle has shown a fluctuating performance over the summer months of 2024. Notably, HALO by Rebelle was not in the top 20 brands in May 2024, but it emerged to rank 6th in June 2024, only to drop out of the top 20 again in July, and then reappear at 7th in August 2024. This volatility suggests a dynamic market presence but also highlights the challenges in maintaining consistent rank and sales. In contrast, competitors like Howl's have maintained a more stable position, ranking 4th from May to July before slightly dropping to 5th in August 2024. Another competitor, Sip, has shown more consistency, holding ranks between 6th and 7th throughout the same period. The fluctuating ranks and sales figures for HALO by Rebelle indicate potential opportunities for targeted marketing strategies to stabilize and improve its market position in the Massachusetts Tincture & Sublingual category.
Notable Products
In August 2024, the top-performing product for HALO by Rebelle was Luster Microdose Mist Oral Spray (100mg) in the Tincture & Sublingual category, maintaining its number one position with notable sales of 380 units. The CBD/THC 1:1 Golden Restore Microdose Mist Oral Spray (50mg CBD, 50mg THC) secured the second spot, showing a consistent rise from third in May to second place since June, with August sales reaching 313 units. The THC/CBN 1:1 Twinkle Microdose Mist Oral Spray (50mg THC, 50mg CBN) remained steady at the third position since June, with August sales of 223 units. These rankings indicate a stable preference for these top three products over the past few months. The consistent performance of these products highlights their popularity and effectiveness in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
