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Nov-2024
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Overview
Market Insights Snapshot
Happy Apple, a notable player in the cannabis beverage category, has shown varying performance across different states in recent months. In Washington, the brand held the 16th rank in August 2024 for the beverage category, with sales reaching $11,071. However, in the subsequent months, Happy Apple did not appear in the top 30 rankings, which could indicate a decline in market presence or increased competition in the state. This absence from the rankings suggests that the brand might be facing challenges in maintaining its position, which could be due to a variety of factors such as market saturation or shifts in consumer preferences.
While the data from Washington provides some insights, it's also crucial to consider Happy Apple's performance in other states and categories to get a comprehensive view of its market dynamics. The lack of ranking information for September, October, and November 2024 in Washington might highlight a broader trend that could be affecting the brand's visibility and sales. Understanding these movements can help in identifying strategic areas for improvement or potential growth opportunities. Observing how Happy Apple navigates these challenges in the coming months will be key to assessing its long-term viability and potential for resurgence in the competitive cannabis beverage market.
Competitive Landscape
In the Washington beverage category, Happy Apple experienced a notable shift in its competitive positioning from August to November 2024. Initially ranked 16th in August, Happy Apple did not maintain a top 20 position in subsequent months, indicating a decline in market presence. In contrast, Fractal Infused consistently held a strong position, starting at 15th in August and maintaining a rank of 16th by November, despite a decrease in sales over the period. Meanwhile, Sinners & Saints showed resilience, maintaining a 17th rank in both August and November, with a slight increase in sales. These dynamics suggest that while competitors like Fractal Infused and Sinners & Saints have managed to sustain or improve their market positions, Happy Apple faces challenges in maintaining its rank and sales momentum in the Washington beverage market.
Notable Products
In November 2024, Infused Apple Cider (10mg THC, 12oz) maintained its top position as the leading product for Happy Apple, with a notable sales figure of 764 units. The CBD/THC 1:1 Sparkling Apple Cider (10mg CBD, 10mg THC, 12oz) held steady at the second rank, continuing its performance from the previous two months. Atomic Apple Drink (100mg THC, 12oz) saw an improvement, climbing to third place from its fifth position in October. Meanwhile, Happy Apple – Infused Apple Cider (100mg) experienced a slight drop, moving down to fourth place. The CBD/THC 1:1 Sparkling Apple (100mg CBD, 100mg THC, 12oz) rounded out the top five, experiencing a significant decline in sales and ranking since August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
