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Oct-2024
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Overview
Market Insights Snapshot
Happy Fruit has demonstrated a consistent presence in the California edible market, maintaining a position within the top 20 brands over the past few months. Notably, the brand improved its ranking from 20th in July 2024 to 18th in both August and October, with a slight dip to 19th in September. This stability in ranking is supported by a steady increase in sales, peaking at over $334,000 in October. The consistent performance in California's competitive market suggests a solid consumer base and effective market strategies. However, the brand's absence from the top 30 in other categories within California indicates potential areas for growth and diversification.
In contrast, Happy Fruit's performance in Colorado presents a more fluctuating scenario. The brand climbed into the top 30 in August, reaching 26th place, but has since stabilized at 29th for September and October. Despite this, the sales figures reveal a notable increase from July to August, followed by a decline in September, and then a rebound in October. This volatility may suggest challenges in maintaining a stable market presence or could reflect broader market dynamics in Colorado. The absence from the top 30 in July underscores the progress made, yet also highlights the competitive nature of the market and the need for strategic adjustments to sustain growth.
Competitive Landscape
In the competitive landscape of the California edible market, Happy Fruit has shown a consistent presence, maintaining a rank within the top 20 brands from July to October 2024. Despite fluctuations, Happy Fruit's rank improved from 20th in July to 18th in August, and it sustained this position through October, indicating a positive trend in brand recognition and consumer preference. Notably, Dr. Norm's has been a strong competitor, consistently ranking higher than Happy Fruit, peaking at 16th in October with a noticeable increase in sales. Meanwhile, Petra experienced a decline, dropping to 20th in October, which could present an opportunity for Happy Fruit to capture some of Petra's market share. Additionally, ABX / AbsoluteXtracts and Space Gem have maintained positions close to Happy Fruit, with slight rank improvements, suggesting a competitive but stable market environment. These dynamics highlight the importance for Happy Fruit to continue leveraging its growth momentum to potentially surpass competitors in the coming months.
Notable Products
In October 2024, the top-performing product for Happy Fruit was the Berry Cool Solventless Rosin Gummies 10-Pack (100mg) in the Edible category, which climbed to the number one rank with sales of 3103. The THC:CBN 2:1 Moon Berry Indica Gummies 10-Pack maintained its strong position at second place, although its sales slightly decreased compared to previous months. The THC/CBG/CBC 1:1:1 Raspberry Remedy Gummies 10-Pack held steady at third place, indicating consistent consumer interest. The CBD:CBG:THC 1:1:1 Peaceful Pineapple Gummies 10-Pack dropped to fourth place after previously leading in September. Meanwhile, the THC:THCV 2:1 Strawberry Lifted Limeade Rosin Gummies 10-Pack rounded out the top five, showing a decline in ranking from earlier months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
