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Sep-2024
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Overview
Market Insights Snapshot
Happy Fruit has shown notable performance in the Edible category across different states, with a consistent upward trajectory in California. The brand improved its ranking from 27th in June 2024 to 20th by August and maintained this position through September. This steady climb in the rankings is accompanied by a substantial increase in sales, peaking in August before a slight dip in September. Such movement indicates a strengthening presence in the California market, suggesting effective strategies in product placement or consumer engagement.
In contrast, Happy Fruit's performance in Colorado presents a more fluctuating scenario. Initially outside the top 30, the brand managed to break into the 26th position by August 2024, though it slipped slightly to 28th in September. Despite this slight regression in ranking, the brand's sales figures reveal a significant jump in August, which could imply a temporary boost from a promotional campaign or new product launch. The ability to enter the top 30 in Colorado, albeit briefly, marks a positive development, but maintaining and improving this standing remains a challenge.
Competitive Landscape
In the competitive landscape of the California edible cannabis market, Happy Fruit has demonstrated significant upward momentum in recent months. Initially ranked 27th in June 2024, Happy Fruit climbed to 20th place by August and maintained this rank through September. This ascent is notable when compared to competitors like Zen Cannabis, which improved its position from 24th to 21st over the same period, and Terra, which saw a decline from 20th to 22nd. Meanwhile, ABX / AbsoluteXtracts and Space Gem have maintained relatively stable ranks, consistently appearing in the top 20. Happy Fruit's sales trajectory, with a notable increase from June to August, suggests a growing consumer preference, positioning it as a rising contender in the market. This trend highlights the brand's potential to capture more market share, especially as it continues to outperform some established competitors in terms of rank improvement.
Notable Products
In September 2024, the top-performing product for Happy Fruit was the THC:CBN 2:1 Moon Berry Indica Gummies 10-Pack, maintaining its consistent first-place ranking from the previous months with sales of 3048 units. The CBD:CBG:THC 1:1:1 Peaceful Pineapple Gummies 10-Pack climbed to the second position, up from third in August, reflecting a steady increase in popularity. Notably, the THC/CBG/CBC 1:1:1 Raspberry Remedy Gummies debuted in third place, indicating a strong entrance into the market. Berry Cool Solventless Rosin Gummies, which held the second position in July and August, slipped to fourth place in September, showing a decrease in sales momentum. Meanwhile, the THC:THCV 2:1 Strawberry Lifted Limeade Rosin Gummies remained stable in fifth place, despite a drop in sales compared to August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
