.svg){kind=small}
Nov-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Happy Fruit's performance in the California edible market has shown some fluctuations over recent months. In August 2024, Happy Fruit was ranked 18th in California, but by November 2024, it had slipped to the 21st position. This downward trend is reflected in their sales figures, which saw a notable decrease from August to November. Despite maintaining a consistent rank in September and October, the brand's inability to stay within the top 20 by November indicates potential challenges in maintaining its competitive edge in this highly dynamic market.
In contrast, Happy Fruit's presence in the Colorado edible category has been more volatile. Starting at the 28th position in August, the brand fell out of the top 30 in September, only to regain its standing at 31st in October and maintain that position in November. This pattern suggests a struggle to consistently capture market share, although the rebound in October and November could point to strategic adjustments or seasonal factors playing a role. The sales figures mirror this volatility, with a significant dip in September but a recovery in subsequent months, highlighting the brand's potential for resilience despite the competitive pressures.
Competitive Landscape
In the competitive California edible market, Happy Fruit has experienced notable fluctuations in its ranking and sales over the past few months. Starting in August 2024, Happy Fruit held the 18th rank but saw a decline to 21st by November 2024, indicating a downward trend in its competitive standing. This shift is particularly significant when compared to Petra, which maintained a stronger position, ranking 17th in August and only dropping to 20th by November, despite a similar sales decline. Meanwhile, Space Gem showed resilience by improving its rank from 20th to 18th in October before slightly dropping again in November, suggesting a more stable performance. In contrast, Zen Cannabis and Terra consistently ranked lower than Happy Fruit, remaining outside the top 20 throughout the period, which highlights Happy Fruit's relatively stronger market presence despite its recent challenges. These dynamics underscore the competitive pressures Happy Fruit faces and the importance of strategic adjustments to regain and enhance its market position.
Notable Products
In November 2024, the top-performing product for Happy Fruit was the Berry Cool Solventless Rosin Gummies 10-Pack (100mg), maintaining its number one rank from October with sales of 3015 units. The THC/CBG/CBC 1:1:1 Raspberry Remedy Gummies 10-Pack held steady in second place, despite a drop in sales to 2379 units. Peach Paradise Rosin Gummies climbed to third position, showing a positive trend from fifth place in October. Watermelon Lifted Lemonade Rosin Gummies made a notable appearance in fourth place, marking its entry into the top rankings. Meanwhile, THC:CBN 2:1 Moon Berry Indica Gummies fell to fifth place from third, indicating a decline in its sales performance over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
