.svg){kind=small}
Jan-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Happy & Stoned has shown varied performance across different states and categories. In Alberta, the brand's presence in the Pre-Roll category was absent from the top 30 rankings from October 2024 to January 2025, indicating a challenging market position in that region. Conversely, in Ontario, Happy & Stoned has maintained a consistent presence in the Pre-Roll category, ranking 35th in October 2024 and maintaining similar positions through January 2025. This consistency suggests a stable market demand for their Pre-Roll products in Ontario, despite a slight dip in sales from November to January. Additionally, their entry into the Vapor Pens category in Ontario in December 2024, ranking 39th and improving to 34th in January 2025, reflects a growing interest in their offerings within this segment.
In Saskatchewan, Happy & Stoned has demonstrated significant upward movement in the Pre-Roll category, jumping from 55th in October 2024 to 29th by January 2025. This improvement highlights a successful penetration and increasing popularity of their Pre-Roll products in the Saskatchewan market. Meanwhile, in the Flower category in Ontario, Happy & Stoned entered the top 100 rankings in December 2024 and improved slightly by January 2025, which could indicate a gradual acceptance and potential for growth in this segment. These shifts across provinces and categories suggest strategic opportunities for Happy & Stoned to strengthen their market presence and capitalize on their growing popularity in certain regions.
Competitive Landscape
In the Ontario pre-roll category, Happy & Stoned has experienced fluctuating rankings over the past few months, indicating a dynamic competitive landscape. Despite a dip in December 2024, where it ranked 38th, Happy & Stoned managed to regain its 35th position by January 2025. This recovery suggests resilience amidst stiff competition. Notably, Sheeesh! consistently outperformed Happy & Stoned, maintaining a higher rank throughout the period, although it also experienced a downward trend from 25th to 33rd. Meanwhile, OHJA and Common Ground have shown a similar downward trajectory, with OHJA slipping from 26th to 34th and Common Ground hovering around the late 30s. Interestingly, 5 Points Cannabis showed an upward trend, moving from 41st to 36th, potentially posing a future threat to Happy & Stoned's market position. These shifts highlight the importance for Happy & Stoned to strategize effectively to maintain and improve its standing in the competitive Ontario pre-roll market.
Notable Products
In January 2025, the top-performing product from Happy & Stoned was Slumpz Pre-Roll (1g) in the Pre-Roll category, maintaining its number one rank from previous months with a sales figure of 10,201 units. Juicy Fuel Distillate Diamond Infused Pre-Roll (0.5g) climbed to the second position, showcasing a steady increase in sales over the past months. Juicy Fuel Milled (3.5g) made a notable improvement, ascending to third place from its fifth position in December 2024. Juicy Fuel Pre-Roll 2-Pack (2g) experienced a drop, moving from second to fourth place, indicating a decrease in sales momentum. Lastly, Mega Mixed Berry Distillate Diamond Cartridge (1g) entered the top five for the first time, highlighting its growing popularity in the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
