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Nov-2024
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Overview
Market Insights Snapshot
In the Ontario market, Happy & Stoned has shown a notable upward trajectory in the Pre-Roll category. Starting from a rank of 50 in August 2024, the brand improved to the 33rd position by November 2024. This upward movement is indicative of increasing consumer interest and possibly effective marketing strategies. Despite a slight dip in October, the brand managed to recover and climb back up in November. The sales figures, although not disclosed in detail here, suggest a consistent performance with a slight decrease in November compared to the previous months. The steady climb in rankings reflects a positive reception among consumers in Ontario, even though the brand is still outside the top 30.
In contrast, the Saskatchewan market presents a different story. Happy & Stoned began at rank 43 in August, experienced a decline over the next two months, but made a significant leap to rank 28 in November. This jump into the top 30 marks a significant improvement and could hint at strategic adjustments that resonated well with consumers. The sales in November saw a noticeable increase, suggesting a successful campaign or product launch during that period. However, the brand's absence from the top 30 in the earlier months indicates there is still room for growth and stability in this market. The contrasting performances between the two provinces highlight the varied consumer preferences and market dynamics that Happy & Stoned navigates.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, Happy & Stoned has shown a notable upward trajectory in rankings over the past few months, despite not breaking into the top 20. Starting from a rank of 50 in August 2024, Happy & Stoned improved to 34 by September, slightly dipped to 36 in October, and climbed back to 33 in November. This positive trend indicates a growing market presence, although it still trails behind competitors like Rizzlers, which consistently maintained a higher rank, peaking at 27 in October. Meanwhile, SUPER TOAST experienced a decline, dropping from 27 in August to 35 in November, potentially opening opportunities for Happy & Stoned to capture more market share. Despite these shifts, Divvy remained stable around the 30th rank, indicating steady competition. The fluctuating ranks and sales figures suggest that while Happy & Stoned is gaining traction, it must continue to innovate and market effectively to climb higher in this competitive market.
Notable Products
In November 2024, Slumpz Pre-Roll (1g) continued to dominate as the top-performing product for Happy & Stoned, maintaining its first-place rank with impressive sales of 12,783 units. Juicy Fuel Pre-Roll 2-Pack (2g) held steady in second place, showing consistent performance across the months. Juicy Fuel Infused Pre-Roll (0.5g) climbed to third place, improving from its previous fourth-place rank in October. Slumpz Pre-Roll 14-Pack (7g) slipped from third to fourth place, indicating a slight decrease in its sales momentum. Meanwhile, Slumpz Pre-Roll 3-Pack (1.5g) entered the rankings at fifth place, showcasing a notable entry into the top five products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
