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Oct-2024
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Overview
Market Insights Snapshot
Harney Brothers Cannabis has shown a notable performance in the beverage category within New York, maintaining a consistent rank of 6th place in July and August 2024, before climbing to 3rd place in both September and October 2024. This upward trajectory is underscored by a significant increase in sales, peaking at over $44,000 in October. Conversely, their standing in the flower category has seen a downward trend, slipping from 28th in July to 61st by October, suggesting a potential shift in consumer preference or competitive pressures in this segment. The pre-roll category reflects a similar decline, with the brand not making it into the top 30, indicating possible challenges in maintaining market share in these product lines.
In the tincture and sublingual category, Harney Brothers Cannabis marked a strong presence, rising to 6th place in September, although they slightly dropped to 7th in October. Despite this minor dip, the brand's performance in this category remains robust, with sales figures reflecting steady consumer interest. The absence of a ranking in July highlights a significant entry into the top 30 from August onwards, showcasing their growing influence in this niche. These movements across categories indicate strategic strengths and areas for potential improvement, providing a snapshot of the brand's evolving market dynamics in New York.
Competitive Landscape
In the competitive landscape of the New York flower category, Harney Brothers Cannabis has experienced notable fluctuations in rank and sales over recent months. Initially positioned at 28th in July 2024, the brand saw a significant drop to 68th by September, before slightly recovering to 61st in October. This decline in rank is mirrored by a substantial decrease in sales, particularly from July to September. In contrast, Pura, which started at 26th in July, also experienced a drop but maintained a higher sales trajectory, indicating more resilience in the market. Meanwhile, PC Nursery Brand showed a more stable performance, improving its rank from 53rd in July to 48th in October, with sales peaking in September. The volatility in Harney Brothers Cannabis's performance suggests a need for strategic adjustments to regain market share and stabilize sales in the competitive New York flower market.
Notable Products
In October 2024, Mint Jelly (3.5g) from Harney Brothers Cannabis emerged as the top-performing product, climbing from second place in September to first place, with notable sales figures of 1,473 units. The Hella Jelly Pre-Roll (1g) maintained a strong presence, moving up to the second rank from a consistent third place in the previous months. The CBD/THC 2:1 Tangy Lime Sparkling Water (10mg CBD, 5mg THC, 355ml, 12oz) also showed impressive performance, advancing from fifth to third place. Meanwhile, the CBD/THC 2:1 Orange Mango Sparkling Water (10mg CBD, 5mg THC, 12oz) held steady at fourth place. Sleep Hemp Moringa Tea Satches 5-Pack (80mg) entered the rankings in October at fifth place, indicating a new interest in beverage products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
