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Jan-2025
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Overview
Market Insights Snapshot
Harney Brothers Cannabis has shown a consistent performance in the New York market, particularly in the Beverage category where it maintained a steady rank of 3rd place from October 2024 through January 2025. This suggests a strong consumer preference and possibly a loyal customer base within this category. In contrast, their Flower category rankings have seen a downward trend, starting at 53rd in October and falling to 84th by January. This decline indicates potential challenges in market competition or consumer interest, which could be areas for strategic focus. Notably, the absence of Harney Brothers Cannabis from the top 30 in the Tincture & Sublingual category after October highlights a significant drop-off, suggesting either a shift in consumer preference or an opportunity for product innovation.
In the Pre-Roll category, Harney Brothers Cannabis experienced some fluctuations in their rankings, dropping from 66th in October to 91st in November, and then climbing back to 66th by January. This volatility might reflect seasonal purchasing patterns or changes in consumer demand. Despite these fluctuations, the brand's ability to regain its position by January is a positive sign of resilience. The overall sales trends, particularly the impressive increase in Beverage sales from November to January, underscore the brand's strength in that category. However, the brand's absence from the top 30 in several categories could indicate a need for diversification or enhancement of their product offerings to capture a larger market share across different segments.
Competitive Landscape
In the competitive landscape of the New York cannabis beverage market, Harney Brothers Cannabis consistently holds the third rank from October 2024 to January 2025. Despite maintaining its position, the brand faces stiff competition from top contenders like Ayrloom, which dominates the market as the clear leader, and Tune, which secures the second spot. Harney Brothers Cannabis shows a positive trend in sales, with a noticeable increase from October 2024 to January 2025, indicating a growing consumer base and effective marketing strategies. However, the sales figures of Ayrloom and Tune are significantly higher, suggesting that Harney Brothers Cannabis needs to innovate and expand its market presence to climb the ranks. Meanwhile, MyHi and Weed Water remain consistent in their respective fourth and fifth positions, posing less immediate threat but still representing potential competition if they gain momentum.
Notable Products
In January 2025, the top-performing product for Harney Brothers Cannabis was Lemon Mints Pre-Roll (1g), which climbed to the number one rank with impressive sales of 1885 units. The CBD/THC 2:1 Maple Coffee Nitro maintained its second position from December 2024, showing consistent popularity. The CBD/THC 2:1 Orange Mango Sparkling Water improved its rank slightly, moving up to third place, while the CBD/THC 2:1 Tangy Lime Sparkling Water held steady at fourth. Notably, Lemon Mints (3.5g) experienced a drop in ranking, moving from first place in December 2024 to fifth in January 2025. This shift in rankings highlights the dynamic nature of consumer preferences within Harney Brothers Cannabis's product lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
