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Jan-2025
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Overview
Market Insights Snapshot
The performance of #Hash in the Concentrates category shows a varied landscape across different states. In Michigan, #Hash has been a dominant force, consistently holding the second rank from October to December 2024, before dropping to the eighth position in January 2025. This indicates a strong presence, although the drop may suggest increasing competition or changes in consumer preferences. Meanwhile, in New York, the brand maintained a steady second rank throughout the observed months, showcasing a stable market position. However, in Colorado, #Hash did not break into the top 30, suggesting limited market penetration or competition from other brands. In Illinois, the brand's ranking hovered around the 30th mark, indicating a consistent but less dominant presence compared to other states.
In the Vapor Pens category, #Hash's performance is less prominent. In Maryland, the brand entered the top 50 in January 2025, marking a new presence in this category, although it did not rank in the top 30 in the preceding months. This could signify a strategic entry or increased consumer interest. Similarly, in Ohio, the brand appeared in the rankings for the first time in January 2025 at the 47th position, suggesting a nascent presence. These movements in the Vapor Pens category indicate potential areas for growth or further market exploration. Overall, #Hash's performance across categories and states reveals both strongholds and opportunities for expansion, with Michigan and New York being key markets in Concentrates, while Vapor Pens show emerging potential in Maryland and Ohio.
Competitive Landscape
In the New York concentrates category, #Hash consistently maintained its position as the second-ranked brand from October 2024 through January 2025. Despite facing stiff competition, #Hash's sales figures remained robust, showcasing its strong market presence. The leading brand, Mfny (Marijuana Farms New York), held the top spot throughout this period, with significantly higher sales, indicating a strong consumer preference. Meanwhile, Jetpacks and Hudson Cannabis alternated between the third and fourth ranks, with Jetpacks showing a notable upward trend in sales. This competitive landscape suggests that while #Hash maintains a solid position, there is potential for growth, particularly if it can capitalize on the momentum seen by its competitors.
Notable Products
In January 2025, the top-performing product for #Hash was Snow Dream #1 Crumble (1g) in the Concentrates category, maintaining its first-place ranking from December 2024 with notable sales of $4,528. LA Mendo Crumble (1g) secured the second position, consistent with its December ranking, despite a decrease in sales to $2,120. LA Chem #4 Budder (1g) debuted in the third position, marking its first appearance in the rankings. Citral Glue Budder (1g) dropped to fourth place from its previous top-five standings in October and November 2024. White Truffle Sugar Wax (1g) rounded out the top five, appearing for the first time in the rankings this month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
