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Oct-2024
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Overview
Market Insights Snapshot
Hash and Flowers has experienced noticeable shifts in its performance across categories and states over the past few months. In the Concentrates category in California, the brand showed a promising start by maintaining a steady rank of 12th place in both August and September 2024. However, by October, there was a decline to the 19th position, indicating potential challenges or increased competition in the market. This drop in ranking coincided with a decline in sales from $287,128 in August to $153,578 in October, suggesting that external factors may have influenced consumer purchasing behavior or market dynamics in the state.
Interestingly, the fluctuation in Hash and Flowers' rankings may point to broader trends in consumer preferences or shifts within the Concentrates category itself. The absence of rankings in other states or categories, as highlighted by their lack of presence in the top 30 brands, could suggest that the brand's influence remains primarily regional or category-specific at this time. This pattern of performance underscores the importance for Hash and Flowers to potentially diversify its market presence or enhance its competitiveness in order to maintain or improve its standings in the future.
Competitive Landscape
In the competitive landscape of California's concentrates market, Hash and Flowers experienced notable fluctuations in rank and sales from July to October 2024. Initially, Hash and Flowers held a strong position, ranking 14th in July and improving to 12th in both August and September. However, by October, the brand saw a decline to 19th place, indicating a potential challenge in maintaining its earlier momentum. This drop in rank coincided with a decrease in sales from a peak in August. In contrast, Roll Bleezy demonstrated a remarkable upward trajectory, climbing from 78th in July to 17th by October, which may have contributed to the competitive pressure faced by Hash and Flowers. Meanwhile, Cream Of The Crop (COTC) maintained a relatively stable presence, consistently ranking around 17th to 20th, suggesting a steady performance. Everyday Dabs also showed resilience, ending October with an 18th place rank, slightly ahead of Hash and Flowers. These dynamics highlight the competitive pressures in the California concentrates market, where Hash and Flowers must strategize to regain its earlier standing amidst rising competitors.
Notable Products
In October 2024, Rotten Bananas Live Hash Rosin (1g) emerged as the top-performing product for Hash and Flowers, regaining its number one rank from July after briefly falling to second place in September. Cherries Jubilee Live Rosin (1g) climbed to the second position, showing a strong performance with sales of 474 units. Peach Panther Live Rosin (1g) maintained its momentum, ranking third after a consistent presence in the top four over the past months. Baja Splash Live Rosin (1g) dropped slightly to fourth place, while Satsuma Orange Rosin Badder (1g) re-entered the rankings at fifth after being absent in August and September. These movements reflect a dynamic shift in consumer preferences within the Concentrates category for Hash and Flowers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
