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Aug-2024
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Overview
Market Insights Snapshot
Hash and Flowers has shown notable progress in the Concentrates category within California. Starting from a rank of 24 in both May and June 2024, the brand made a significant leap to 11th place in July and further climbed to 8th place by August. This upward movement indicates a strong and growing presence in the market, driven by increasing consumer demand and possibly effective marketing strategies. The sales figures reflect this trend, with a substantial rise from $167,714 in May to $334,084 in August, underscoring the brand's successful penetration in the Concentrates segment.
On the other hand, Hash and Flowers' performance in the Edible category in California appears less impressive. The brand was ranked 84th in May 2024 and did not make it into the top 30 in the subsequent months of June, July, and August. This indicates either a lack of focus on this category or strong competition that the brand has yet to overcome. The absence from the top rankings in the Edible category could be seen as a missed opportunity, suggesting that there is room for strategic improvement to capture a larger share of the market.
Competitive Landscape
In the highly competitive California concentrates market, Hash and Flowers has demonstrated significant upward momentum in recent months, moving from a rank of 24 in May 2024 to 8 in August 2024. This rise in rank indicates a strong increase in market presence and consumer preference, likely driven by effective marketing strategies and product quality. Notably, competitors such as ABX / AbsoluteXtracts and Emerald Bay Extracts have also shown positive trends, with ABX / AbsoluteXtracts climbing from 19 to 9 and Emerald Bay Extracts making an impressive leap from 36 to 10 over the same period. However, Himalaya and CannaBiotix (CBX) have maintained more stable positions, consistently ranking in the top 10. The rapid ascent of Hash and Flowers suggests a growing consumer base and increasing sales, positioning it as a formidable competitor in the market. For more detailed insights and advanced data on these trends, consider exploring the full market analysis.
Notable Products
In August 2024, the top-performing product for Hash and Flowers was Rotten Bananas Live Hash Rosin (1g), which achieved the highest rank with notable sales of 1124 units. GMO Live Hash Rosin (1g) dropped to the second position after leading the previous three months. Peach Panther Live Rosin (1g) maintained its third-place ranking from July 2024. Fruitisma Live Hash Rosin (1g) climbed to the fourth position, while Satsuma Orange Rosin Badder (1g) also held steady at fourth place. Notably, Rotten Bananas Live Hash Rosin (1g) made a significant leap from being unranked in previous months to securing the top spot in August 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
