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Dec-2024
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Overview
Market Insights Snapshot
In the Massachusetts market, Hashables has shown a consistent presence in the Edible category, maintaining a rank within the top 20 brands over the last few months of 2024. Starting at rank 13 in September, the brand experienced a slight dip to rank 16 in November but managed to recover to rank 15 by December. This performance suggests a stable demand for their products, despite a decrease in sales from September to October. However, the uptick in sales from November to December indicates a potential rebound, which could be attributed to seasonal factors or successful marketing strategies.
It's noteworthy that Hashables is absent from the top 30 rankings in other states and categories, which could signal an area for growth or a need to reassess their market strategies outside of Massachusetts. The absence of rankings in other regions might suggest that the brand's appeal is currently limited geographically or that they face significant competition in other markets. This presents both a challenge and an opportunity for Hashables to expand their footprint or enhance their product offerings to capture a broader audience.
Competitive Landscape
In the Massachusetts edible category, Hashables has experienced fluctuations in its market position over the last few months, impacting its competitive standing. As of December 2024, Hashables held the 15th rank, a slight improvement from November's 16th position but still below its September rank of 13th. This shift correlates with a decrease in sales from September to October, followed by a gradual recovery through December. Notably, Lost Farm consistently maintained a strong 12th rank throughout these months, suggesting a stable market presence and potentially drawing customers away from Hashables. Meanwhile, Encore Edibles improved its rank from 17th to 14th, indicating a competitive threat as they increased their sales over the same period. In House also showed resilience, closely trailing Hashables by alternating between the 15th and 16th positions. These dynamics highlight the competitive pressure Hashables faces, necessitating strategic adjustments to regain and sustain higher ranks in the Massachusetts edible market.
Notable Products
In December 2024, Hashables' top-performing product was the Watermelon Jolt Solventless Hash Infused Gummies 20-Pack (100mg), maintaining its number one rank for four consecutive months with a notable sales figure of 2912 units. The Tropical Typhoon Solventless Gummies 20-Pack (100mg) climbed to the second position, showing a consistent improvement from its third-place ranking in the previous two months. Bangin' Berry Solventless Gummies 20-Pack (100mg) held steady in third place, having swapped positions with Tropical Typhoon between October and November. Peachy Mango Solventless Gummies 20-Pack (100mg) remained in fourth place, unchanged from October. Electric Grape Gummies 20-Pack (100mg) rounded out the top five, dropping from its fourth-place ranking in September to fifth in December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
