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Sep-2024
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Overview
Market Insights Snapshot
HASHCO's performance in the Concentrates category in Ontario has shown some fluctuations over the recent months. Starting at rank 23 in June 2024, the brand slipped to rank 26 in July before climbing slightly to rank 25 in both August and September. Despite these shifts, the sales figures indicate a relatively stable performance, with a minor dip in July followed by a recovery in August. This suggests that while HASHCO's market position experienced some volatility, their sales volume has been relatively consistent, hinting at a loyal customer base or steady demand in Ontario.
It's important to note that HASHCO's presence in the top 30 brands in the Concentrates category within Ontario demonstrates a maintained visibility, which can be crucial for brand recognition and consumer trust. However, not being ranked higher could suggest challenges in gaining a stronger market share against competitors. The consistent ranking at position 25 in August and September may indicate a plateau, which the brand might need to address to enhance its competitive edge. Such a position, while stable, also highlights the need for strategic initiatives to ascend the ranks and capture more of the market share.
Competitive Landscape
In the competitive landscape of the concentrates category in Ontario, HASHCO has experienced notable fluctuations in its rank over the past few months. Starting from June 2024, HASHCO was ranked 23rd, but by July, it slipped to 26th, maintaining a similar position through August and September at 25th. This indicates a slight decline in market position, potentially due to the increasing competition from brands like Big, which improved its rank from 24th in June to 17th in August before settling at 23rd in September. Meanwhile, Astro Lab showed a strong upward trend, climbing from 26th in June to 22nd in September, suggesting a growing consumer preference. Despite these shifts, HASHCO's sales remained relatively stable, indicating a loyal customer base, though the brand may need to innovate or enhance its marketing strategies to regain a higher rank amidst the dynamic competition.
Notable Products
In September 2024, HASHCO's top-performing product was Blonde Hash (2g) in the Concentrates category, maintaining its consistent first-place ranking from previous months, with sales at 804 units. Following closely, Gold Seal Hash (1g) retained its second-place position, mirroring its performance from July and August. Gold Seal Hash (2g) held steady in third place, showing a slight increase in sales from August. Hybrid Single Source Kief (1g) remained in fourth place, reflecting stable performance over the past months. Notably, Cold Tumbled Kief (1g) emerged in fifth place, marking its debut in the rankings for September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
