Nov-2024
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Overview
Market Insights Snapshot
In the dynamic landscape of cannabis brands, Hashtag has shown varied performance across different categories and states. In the state of California, Hashtag's presence in the Concentrates category has seen some fluctuations. Although it wasn't in the top 30 brands in August and September 2024, it managed to climb back into the rankings by October, reaching the 45th spot, before slightly dropping to 47th in November. This movement indicates a potential recovery or strategic shift that allowed it to regain visibility in the market. However, the brand's absence from the top 30 in the earlier months suggests that there might be challenges or increased competition in this category that the brand is working to overcome.
Meanwhile, in New York, Hashtag's performance across categories paints a diverse picture. In the Flower category, Hashtag experienced a notable decline, falling from 40th place in September to 70th in November 2024, which could point to intensified competition or shifting consumer preferences. Conversely, the Vapor Pens category in New York has been a stronghold for Hashtag, with a remarkable jump from 36th to 18th place between October and November 2024. This upward trajectory in Vapor Pens suggests a successful strategy or product appeal that resonates well with consumers, contrasting with the challenges faced in the Flower category.
Competitive Landscape
In the competitive landscape of vapor pens in New York, Hashtag has shown a remarkable improvement in its ranking from August to November 2024. Initially positioned at 39th in August, Hashtag made a significant leap to 18th by November, indicating a strong upward trajectory in market presence. This improvement is particularly notable when compared to competitors like Eureka, which maintained a relatively stable but lower rank, hovering around the 20th position. Similarly, CRU Cannabis showed a consistent performance, slightly improving its rank from 18th to 16th over the same period. Meanwhile, PAX remained outside the top 20, indicating a less competitive stance. The sales trends further highlight Hashtag's growth, with a notable increase in November, surpassing several competitors. This upward shift in both rank and sales suggests a growing consumer preference for Hashtag's offerings in the New York vapor pen market.
Notable Products
In November 2024, the top-performing product for Hashtag was the Permanent Marker Distillate Disposable (1g) from the Vapor Pens category, climbing to the number one rank with sales of 2547 units. Super Jack Distillate Disposable (1g) maintained its strong position, holding steady at rank two, showing consistent popularity across the months. The Wedding Cake Distillate Disposable (1g) made a notable appearance at rank three, having previously been absent from the rankings in October. Strawberry Diesel Distillate Disposable (1g) debuted in the rankings at number four, indicating a fresh interest in this product. RS-11 Distillate Disposable (1g) saw a decline, dropping to fifth place after previously holding the top position in August and second in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.