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Jan-2025
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Overview
Market Insights Snapshot
Haze Cannabis Co. has demonstrated notable progress in the Nevada market, particularly in the Concentrates category. The brand has climbed steadily up the ranks from ninth place in October 2024 to fourth place by January 2025, showcasing a strong upward trajectory. This improvement is reflected in their sales, which have more than doubled from October to January. However, in the Pre-Roll category, Haze Cannabis Co. has not broken into the top 30 brands for October 2024, suggesting a potential area for growth. By November, they made an entry at rank 42, improving slightly to rank 39 by December, indicating some progress but still a considerable distance from leading competitors.
In the Vapor Pens category, Haze Cannabis Co. has shown mixed results. Starting at rank 37 in October 2024, they managed to improve slightly to rank 33 by November and December, but saw a drop back to rank 36 in January 2025. This fluctuation suggests a volatile performance in this category, which could be due to various market dynamics or shifts in consumer preferences. Despite these challenges, the brand's ability to maintain a presence in the top 40 indicates resilience and potential for future growth. The overall performance across these categories highlights both strengths and areas where strategic focus could enhance their market position further.
Competitive Landscape
In the competitive landscape of the concentrates category in Nevada, Haze Cannabis Co. has demonstrated a notable upward trajectory in brand rank, moving from 9th place in October 2024 to 4th place by January 2025. This upward movement is significant, especially considering the consistent top-tier performance of Alternative Medicine Association / AMA, which maintained a steady 2nd place ranking throughout the same period. Meanwhile, City Trees experienced fluctuations, dropping to 8th place in December 2024 before recovering to 3rd place in January 2025, indicating potential instability that Haze Cannabis Co. could capitalize on. Additionally, Mo-jo (NV) showed a sharp rise in December 2024 but fell to 6th place by January 2025, suggesting a volatile performance. Haze Cannabis Co.'s consistent sales growth, particularly in the latter months, positions it as a strong contender in the market, with potential to challenge the leading brands if the trend continues.
Notable Products
In January 2025, the top-performing product for Haze Cannabis Co. was Fresh Squeezed Sugar Wax (0.5g) in the Concentrates category, securing the number one rank with sales of 437 units. Following closely, Strawberry OG Live Resin Sugar (1g) and Mr. Nasty Cured Resin Sugar (1g) held the second and third positions, respectively. Tahoe OG Cured Resin Badder (1g) and Mint Sunset Live Resin Badder (1g) rounded out the top five, both showing strong sales performance. Notably, this was the first month these products were ranked, indicating a significant shift in consumer preference towards these offerings. The emergence of these products in the top rankings suggests a growing demand for diverse concentrate options among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
