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Sep-2024
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Overview
Market Insights Snapshot
Haze Cannabis Co. has demonstrated notable performance shifts in the Nevada market, particularly within the Concentrates category. The brand's ranking improved from 14th in June 2024 to a consistent 8th place in both July and September, despite a slight dip to 10th place in August. This upward trajectory in ranking is indicative of a strong market presence and growing consumer demand, as evidenced by a significant increase in sales from June to September. On the other hand, the Vapor Pens category presents a different picture, where Haze Cannabis Co. did not break into the top 30 until July, peaking at 39th place, and then maintaining a 42nd position in August and September. This suggests that while the brand is gaining traction in Concentrates, it still faces challenges in achieving similar success with Vapor Pens.
In the broader context of category performance, the disparity between Concentrates and Vapor Pens highlights strategic opportunities and potential areas for growth. The consistent ranking within the top 10 for Concentrates in Nevada underscores Haze Cannabis Co.'s strength and consumer appeal in this segment. However, the absence from the top 30 in Vapor Pens as of June, and the subsequent struggle to climb higher than 39th, suggests a need for strategic realignment or increased marketing efforts in this category. This mixed performance across categories indicates that while Haze Cannabis Co. has a solid foothold in certain areas, there remains untapped potential and room for improvement in others, particularly in expanding its influence within the Vapor Pens market.
Competitive Landscape
In the Nevada concentrates market, Haze Cannabis Co. has shown a notable improvement in its competitive standing over the past few months. Starting from a rank of 14 in June 2024, Haze Cannabis Co. climbed to the 8th position by July and maintained a strong presence in the top 10 through September. This upward trajectory is indicative of a significant increase in sales, particularly evident between June and September. In contrast, competitors like Matrix NV experienced fluctuating ranks, dropping to 12th in July and August before recovering to 9th in September. Meanwhile, City Trees consistently held the 5th position, showcasing stable sales performance. Tsunami Labs also improved its rank from 12th in June to 7th in September, indicating a competitive push similar to Haze Cannabis Co. These shifts highlight a dynamic market landscape where Haze Cannabis Co.'s strategic efforts have effectively enhanced its market position, making it a brand to watch in the Nevada concentrates category.
Notable Products
In September 2024, the top-performing product for Haze Cannabis Co. was Belly Laugh Live Resin Sugar (0.05g) in the Concentrates category, securing the number one spot with notable sales of 779 units. Head Banger Live Resin Badder (1g) followed closely in second place, showing strong market presence. Sour Brunch Live Resin Badder (1g) and Bubble Bath Live Resin Sugar (1g) ranked third and fourth respectively, indicating a competitive landscape within the Concentrates category. The Tangarang Cured Resin Sugar (1g) dropped to fifth place from its previous first position in June, indicating a shift in consumer preferences. This change in rankings suggests a dynamic market where new products can quickly gain popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
