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Jan-2025
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Overview
Market Insights Snapshot
Haze (CO) has demonstrated a fluctuating performance in the Vapor Pens category within the state of Colorado. Beginning in October 2024, the brand was ranked 15th, but it saw a decline over the following months, dropping to 19th in November and further down to 25th by December. However, there was a slight recovery in January 2025, with a rise to the 21st position. This movement suggests that while the brand faced challenges in maintaining its ranking, there is potential for upward momentum if strategic adjustments are made. The sales figures reflect this trajectory, with a noticeable decrease from October to December, stabilizing slightly in January.
Despite not being in the top 30 brands in other states or categories, Haze (CO)'s presence in Colorado's Vapor Pens market indicates a focused regional strategy. The absence from the top 30 in other categories or states could imply either a concentrated effort in a niche market or challenges in expanding their footprint. This limited visibility outside of Colorado might present both a risk and an opportunity, as there is potential for growth if the brand can leverage its existing market insights. Understanding the dynamics that led to the ranking shifts in Colorado could be key to enhancing their performance and exploring new markets.
Competitive Landscape
In the competitive landscape of vapor pens in Colorado, Haze (CO) has experienced a fluctuating presence in the rankings over recent months, highlighting both challenges and opportunities in the market. In October 2024, Haze (CO) held a respectable 15th position, but by December, it had slipped to 25th, indicating a significant drop in market traction. This decline in rank coincided with a decrease in sales, reflecting a broader trend of diminishing consumer engagement. In contrast, Seed and Smith (LBW Consulting) demonstrated a notable rise, jumping from 22nd in October to 11th in December, suggesting a strong competitive strategy that Haze (CO) might need to counteract. Meanwhile, The Colorado Cannabis Co. maintained a more stable presence, hovering around the 12th to 19th ranks, which may indicate a consistent consumer base. As Haze (CO) strategizes for the future, understanding these competitive dynamics and consumer preferences will be crucial for regaining and sustaining a higher market position.
Notable Products
In January 2025, the top-performing product for Haze (CO) was the Juice Box - Blue Gelato Live Resin Pod (2g) in the Vapor Pens category, securing the number one rank with a notable sales figure of 1075 units. Following closely, the Juice Box - Strawberry Smash Live Resin Cartridge (2g) and Juice Box - Watermelon Crush Live Resin Cartridge (2g) took the second and third positions respectively, indicating strong consumer preference for these flavors. The Juice Box - Apple Sauce Live Resin Cartridge (2g) and Juice Box - Rainbow Flamez Live Resin Pod (2g) rounded out the top five, maintaining competitive positions. Compared to previous months, these products have consistently climbed the rankings, reflecting a growing demand for live resin options. The upward trend in sales figures suggests a successful product strategy by Haze (CO) in the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
