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Dec-2024
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Overview
Market Insights Snapshot
Haze (CO) has shown a dynamic performance in the Vapor Pens category across different months in Colorado. The brand started strong in September 2024, securing the 18th position, and improved to 15th in October, indicating a positive reception and possibly effective marketing strategies during that period. However, there was a slight decline in November as it dropped to 17th place, and a more noticeable dip in December, falling to 22nd. This downward trend in the latter months could suggest increased competition or seasonal shifts in consumer preferences. The fluctuation in rankings highlights the volatility in the cannabis market and the need for brands to continually adapt to maintain their standing.
Despite the challenges in maintaining a steady ranking, Haze (CO) experienced a notable sales increase from September to October, with sales peaking at over $545,000. This spike might be attributed to successful promotional activities or new product offerings that resonated well with consumers. However, the subsequent decline in sales in November and December suggests potential areas for improvement, such as product innovation or strategic partnerships to regain momentum. The absence of Haze (CO) from the top 30 brands in other states or categories could indicate untapped opportunities for expansion or a need to strengthen their market presence beyond Colorado.
Competitive Landscape
In the competitive landscape of vapor pens in Colorado, Haze (CO) experienced notable fluctuations in its ranking and sales performance from September to December 2024. Starting at 18th place in September, Haze (CO) climbed to 15th in October, indicating a positive reception and increased market penetration during that period. However, by December, the brand slipped to 22nd, suggesting intensified competition or potential market challenges. Notably, Harmony Extracts maintained a relatively stable position, ranking between 16th and 20th, which may have contributed to the competitive pressure on Haze (CO). Meanwhile, Tastebudz and Dabs Labs showed fluctuating ranks but did not consistently outperform Haze (CO). The data suggests that while Haze (CO) had a strong showing in October, the brand needs to strategize effectively to regain and sustain its competitive edge in the Colorado vapor pen market.
Notable Products
In December 2024, Haze (CO) saw its Hazy- Pink Runtz Distillate Cartridge (1g) leading the sales chart, climbing to the top rank from its previous fourth position in both September and November, with sales reaching 1206 units. The Maui Wowie Distillate Cartridge (1g) followed closely, securing the second spot, an improvement from its third position in October. Tropical Lime Portal Distillate Cartridge (1g) maintained a strong presence, ranking third, though it had been the top performer in October. Oranges and Apricots Portal Distillate Cartridge (1g) consistently held the fourth position from October through December. Lastly, Banana Distillate Cartridge (1g) remained steady in the fifth rank, though its sales slightly decreased from previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
