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Nov-2024
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Overview
Market Insights Snapshot
Haze (CO) has shown a consistent presence in the Vapor Pens category within Colorado, maintaining a steady ranking just outside the top 10. In August 2024, they were ranked 14th, and despite a slight improvement in October, moving up to 13th, they returned to the 14th spot in November. This stability suggests a strong foothold in the market, though there is room for growth to break into the top 10 consistently. The sales trend reveals fluctuations, with a notable dip in September followed by a recovery in October, indicating potential seasonal or promotional influences affecting their performance.
Interestingly, Haze (CO) does not appear in the top 30 rankings for any other state or category, highlighting a potential area for expansion or a strategic focus on their home state of Colorado. This absence in other markets could be viewed as a limitation or an opportunity, depending on the company's growth strategy. The consistent rankings in Colorado suggest a loyal customer base and effective market penetration, but the lack of presence elsewhere might indicate untapped potential in other states or categories. Exploring these areas could provide valuable insights into Haze (CO)'s overall market strategy and future growth opportunities.
Competitive Landscape
In the competitive landscape of vapor pens in Colorado, Haze (CO) has shown a consistent presence, maintaining a steady rank around 13th to 14th place from August to November 2024. This stability is noteworthy, especially when compared to competitors like The Clear, which experienced a significant decline from 7th to 13th place over the same period, indicating a downward trend in sales. Meanwhile, Packwoods held a stable position at 12th, suggesting a competitive edge over Haze (CO) but not an overwhelming lead. The Colorado Cannabis Co. showed a slight improvement, climbing from 17th to 15th place, yet still trailing behind Haze (CO). Sano Gardens fluctuated between 13th and 18th place, indicating volatility that Haze (CO) has managed to avoid. Overall, Haze (CO)'s consistent ranking amidst the shifting positions of its competitors suggests a stable market presence, potentially appealing to consumers seeking reliable brands in the vapor pen category.
Notable Products
In November 2024, the top-performing product for Haze (CO) was the Hazy- Pink Runtz Distillate Cartridge (1g) in the Vapor Pens category, reclaiming its number one spot from August 2024 with sales of 1392. The Tropical Lime Portal Distillate Cartridge (1g) followed closely, maintaining its second-place position from October 2024. Maui Wowie Distillate Cartridge (1g) ranked third, showing consistent performance with only a slight drop from its second-place position in October 2024. Papaya Distillate Cartridge (1g) entered the rankings at fourth place, indicating a strong debut. Lastly, the Banana Distillate Cartridge (1g) remained in fourth place, consistent with its performance in October 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
