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Oct-2024
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Overview
Market Insights Snapshot
Haze (CO) has demonstrated a notable performance in the Vapor Pens category within the state of Colorado. Over the months from July to October 2024, the brand has consistently improved its ranking, moving from 13th to 10th place. This upward trend suggests a growing acceptance and popularity of Haze (CO) products among consumers in the state. The sales figures reflect a similar upward trajectory, with October sales reaching a peak, indicating a positive reception and potentially effective marketing strategies or product improvements. Such a consistent climb in rankings and sales is a favorable sign for the brand's presence in the Colorado market.
However, it's important to note that Haze (CO) did not make it into the top 30 brands in other states or categories during this period. This absence could be seen as a challenge, suggesting that while the brand is gaining traction in Colorado, it may need to focus on expanding its reach and improving its competitive edge in other markets. The lack of presence in additional states could be due to various factors such as market saturation, competition, or distribution limitations. Understanding and addressing these challenges could be key to leveraging the brand's current success in Colorado and replicating it elsewhere.
Competitive Landscape
In the competitive landscape of the vapor pen category in Colorado, Haze (CO) has demonstrated a steady climb in rankings over the past few months, moving from 13th in July 2024 to 10th by October 2024. This upward trend indicates a positive reception in the market, despite facing stiff competition. Notably, Seed & Strain Cannabis Co. has consistently outperformed Haze (CO), ranking 8th in October, showcasing stronger sales momentum. Meanwhile, The Clear experienced a decline, dropping from 7th to 12th, which could present an opportunity for Haze (CO) to capitalize on shifting consumer preferences. Additionally, Packwoods and Next1 Labs LLC have shown fluctuating ranks, with Packwoods rebounding to 9th and Next1 Labs LLC climbing to 11th by October, highlighting the dynamic nature of this market segment. Haze (CO)'s ability to maintain and improve its position amidst such volatility is a testament to its growing brand strength and market penetration.
Notable Products
In October 2024, Haze (CO) saw its Tropical Lime Portal Distillate Cartridge (1g) emerge as the top-performing product, achieving the number one rank in the Vapor Pens category with sales of 1361 units. The Maui Wowie Distillate Cartridge (1g) followed closely in second place, maintaining a strong position from its previous fifth rank in August, with sales of 1348 units. The Oranges and Apricots Portal Distillate Cartridge (1g) secured the third spot, while the Banana Distillate Cartridge (1g) and Juice Box - Strawberry Smash Live Resin Disposable (2g) completed the top five, ranking fourth and fifth respectively. Notably, the Tropical Lime Portal Distillate Cartridge (1g) and the Oranges and Apricots Portal Distillate Cartridge (1g) both made significant debuts in the rankings. This shift indicates a growing consumer preference for a diverse range of flavors within the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
