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Oct-2024
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Overview
Market Insights Snapshot
Head Space has shown a dynamic performance across various categories and states over the past few months. In the New York market, the brand's presence in the Pre-Roll category has seen some fluctuations. Starting with a rank of 25 in July 2024, Head Space improved to 17 by August, further climbing to 15 in September. However, by October, the rank slipped to 22. This suggests a competitive landscape where Head Space is gaining traction but also facing challenges in maintaining its upward momentum. The sales figures reflect this volatility, with a notable peak in August, followed by a slight decline in the subsequent months.
Despite these fluctuations, the overall trend for Head Space in the Pre-Roll category indicates potential for growth, as evidenced by their ability to break into the top 20 within a few months. However, the drop in October signifies that there may be external factors or market dynamics at play that could be impacting their rank. The absence of Head Space from the top 30 in any month would have been a concern, but their consistent presence indicates a solid foothold in the New York market. It's crucial for Head Space to analyze these movements and strategize accordingly to maintain and improve their standing in a competitive environment.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in New York, Head Space has experienced notable fluctuations in its rankings over the past few months, which have implications for its market positioning and sales trajectory. Head Space improved its rank from 25th in July 2024 to 15th in September 2024, indicating a positive trend in consumer preference and sales momentum. However, a slight dip to 22nd in October suggests increased competition. Brands like Heady Tree and Lobo have also shown dynamic movements, with Heady Tree dropping from 11th in July to 35th in September before recovering to 21st in October, while Lobo fluctuated between 15th and 31st, ultimately ranking 20th in October. Meanwhile, CRU Cannabis has consistently improved, moving from 32nd in July to 23rd in October. These shifts highlight the competitive pressure Head Space faces, necessitating strategic adjustments to maintain and enhance its market share amidst the volatile rankings of its competitors.
Notable Products
In October 2024, the top-performing product for Head Space was the Private Party Pre-Roll (1g) in the Pre-Roll category, maintaining its first-place ranking from September with sales of 6,141 units. The Kiwi Kush x Lemon Cherry Gelato Pre-Roll (1g) rose to second place, improving from its third-place position in September, showcasing strong sales momentum. The Kush Mintz x Gelato #41 Pre-Roll (1g) climbed to third place, up from fourth in September, indicating a steady increase in popularity. Notably, the Kush Pre-Roll (1g) entered the top five for the first time, securing fourth place. The Landing Sequence - Kiwi x Lemon Cherry Gelato #41 Pre-Roll (1g) rounded out the top five, marking its debut in the rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
