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Dec-2024
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Overview
Market Insights Snapshot
In the state of New York, Head Space has shown noticeable fluctuations in the Pre-Roll category over the last few months. Starting September 2024, the brand held a steady rank at 15, but by November, it experienced a slip to rank 20, ending December at rank 25. This downward trend suggests challenges in maintaining its competitive edge in the market, despite a peak in sales during October. The decline in December sales indicates potential market saturation or increased competition, which might require strategic adjustments to regain momentum.
Interestingly, the absence of Head Space from the top 30 rankings in other states or categories highlights a significant opportunity for growth and expansion. The brand's limited presence outside of New York suggests that there is untapped potential in other markets, where they could leverage their strengths in the Pre-Roll category. This could involve exploring new strategies or product offerings to enhance their visibility and performance across various states. By analyzing regional preferences and consumer behavior, Head Space could identify key areas for development to boost their rankings and sales beyond their current stronghold in New York.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in New York, Head Space has demonstrated a fluctuating performance in the latter part of 2024. Starting with a rank of 15 in September and maintaining this position in October, Head Space experienced a decline to rank 20 in November and further slipped to 25 in December. This downward trend in rank is mirrored by the sales trajectory, which peaked in October before declining in the following months. Notably, Miss Grass maintained a stronger position, consistently ranking higher than Head Space, despite its own fluctuations, ending December at rank 23. Meanwhile, Packs (fka Packwoods) and To The Moon both showed significant rank changes, with Packs dropping out of the top 20 in November and To The Moon making a notable climb from rank 41 in September to 24 in December. These shifts suggest a dynamic market where Head Space faces stiff competition, particularly from brands like Miss Grass, which have shown resilience in maintaining higher sales and rankings over the same period.
Notable Products
In December 2024, the top-performing product for Head Space was the Private Party Pre-Roll (1g) in the Pre-Roll category, maintaining its consistent first-place ranking from previous months with a notable sales figure of 7409. The Kiwi Kush x Lemon Cherry Gelato Pre-Roll (1g) held steady at the second position, although its sales saw a decline compared to earlier months. The Kush Mintz x Gelato #41 Pre-Roll (1g) also retained its third-place ranking, continuing its performance from October and November. The Kush Pre-Roll (1g) maintained its fourth position since October, showing a slight increase in sales in December. A new entry, Kush Mintz Pre-Roll (1g), emerged in December, ranking fifth, indicating potential growth in future months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
