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Nov-2024
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Overview
Market Insights Snapshot
Heartland Holistics has shown a consistent performance within the Topical category in Missouri. Over the months from August to November 2024, the brand has maintained a strong presence, consistently ranking within the top four. Specifically, the brand held the third position in August, dropped slightly to fourth in September, and then regained the third spot for both October and November. This indicates a stable market presence and a loyal customer base in the state, even though there was a noticeable dip in sales from October to November. While the brand's ranking has remained relatively stable, the fluctuation in sales figures suggests potential seasonal influences or competitive dynamics that might be impacting consumer purchasing behavior.
However, it's important to note that Heartland Holistics did not appear in the top 30 brands for any other categories or states during the same period, which could be seen as a limitation in their market reach or category expansion. This absence from other rankings might suggest that the brand is either focusing its resources on maintaining its stronghold in the Topical category within Missouri or it may be facing challenges in scaling its operations across different categories or states. The brand's concentrated success in Missouri's Topical market could serve as a foundation for future growth, potentially offering insights into consumer preferences and product effectiveness that could be leveraged for broader market entry strategies.
Competitive Landscape
In the Missouri topical cannabis market, Heartland Holistics has maintained a consistent presence, ranking third in both August and October 2024, with a slight dip to fourth in September before regaining its position in November. This stability in rank suggests a resilient brand performance amidst fluctuating sales, which saw a notable decrease from October to November. Despite this, Heartland Holistics remains ahead of Heartland Labs, which experienced a rank drop from third in September to fourth in November, indicating a competitive edge. However, Heartland Holistics faces strong competition from Escape Artists, consistently holding the second position, and Mary's Medicinals, which dominates the market at the top rank. The data highlights the importance for Heartland Holistics to strategize effectively to close the gap with the leading brands and capitalize on its current market position.
Notable Products
In November 2024, the FECO Transdermal Patch (50mg) reclaimed its position as the top-selling product for Heartland Holistics, despite a slight decline in sales to 513 units. The CBD/THC 3:4 High Dose Transdermal Patch (30mg CBD, 40mg THC) climbed to the second spot, showing a notable improvement from its fifth-place ranking in October. The CBD/THC/CBG 1:2:2 Morning Transdermal Patch (10mg CBD, 20mg THC, 20mg CBG) dropped to third place, reflecting a consistent presence in the top rankings over the months. The CBD/CBN/THC 1:1:1 Night Time Transdermal Patch (20mg CBD, 20mg CBN, 20mg THC) experienced a significant drop from first to fourth place, with its sales figures decreasing sharply. The CBD/THC 1:1 24 Hours Extended Release High Dose Patch (50mg CBD, 50mg THC) maintained its fifth-place position, indicating stable yet lower sales performance compared to its peers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
