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Oct-2024
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Overview
Market Insights Snapshot
Heartland Holistics has shown a consistent performance in the topical category in Missouri. Over the months from July to October 2024, the brand maintained its position among the top five brands, specifically holding the fourth spot for three consecutive months. This stability in ranking suggests a strong foothold in the Missouri market, with sales peaking in October at $34,850, indicating a positive trend in consumer demand for their topical products. Such a trend is a testament to the brand's resonance with consumers in this state, although it remains crucial to monitor if they can break into the top three in the coming months.
While Heartland Holistics has a notable presence in the topical category in Missouri, it's important to highlight that their absence from the top 30 in other states or categories could be a point of concern or an opportunity for growth. The lack of rankings in other areas suggests that the brand may need to strategize differently to gain traction outside of Missouri or in other product categories. This gap presents a potential area for Heartland Holistics to explore new markets or innovate their product offerings to expand their reach and improve their competitive standing across more regions.
Competitive Landscape
In the Missouri topical cannabis market, Heartland Holistics has maintained a steady position, consistently ranking fourth from August to October 2024, following a rise from fifth place in July. This stability in rank reflects a competitive edge, particularly against brands like Amend Cannabis, which experienced a decline from third in July to fifth in October. Despite Heartland Labs holding a slightly higher rank at third, Heartland Holistics has shown a positive sales trajectory, with a notable increase in October sales compared to September, surpassing Vlasic Labs, which saw a decline in sales during the same period. Meanwhile, Escape Artists remains a dominant force, consistently holding the second rank, indicating a significant gap that Heartland Holistics might aim to close by leveraging its upward sales trend.
Notable Products
In October 2024, the top-performing product for Heartland Holistics was the CBD/CBN/THC 1:1:1 Night Time Transdermal Patch, which ascended to the number one rank with sales reaching 933 units. The CBD/THC/CBG 1:2:2 Morning Transdermal Patch followed closely, rising to second place with significant sales growth. The CBD/THC 1:1 24 Hours Extended Release High Dose Patch climbed to third position, showing a notable improvement from its consistent fifth-place ranking in previous months. The FECO Transdermal Patch, which had maintained the top spot for three consecutive months, slipped to fourth place. Lastly, the CBD/THC 3:4 High Dose Transdermal Patch experienced a drop in ranking, moving from third to fifth place, indicating a decrease in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
