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Oct-2024
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Overview
Market Insights Snapshot
Heavy Hitters has shown a consistent performance in the California market, particularly in the Edible and Vapor Pens categories where it has maintained a steady rank of 5th place over the past four months. This stability suggests a strong consumer base and effective market strategies in these categories. However, the brand's performance in the Pre-Roll category in California has seen a noticeable decline, dropping from 17th to 25th place from July to October 2024. This downward trend highlights a potential area for improvement or a shift in consumer preferences within the state.
In New York, Heavy Hitters has not made it into the top 30 for Pre-Rolls in July, indicating a less established presence in that category. However, there is a positive trend in the Vapor Pens category, where the brand has improved its ranking from 10th to 9th place in October 2024, with sales nearing the million-dollar mark. This upward movement in New York's Vapor Pens market suggests growing brand recognition and potential for further expansion. The absence from the top ranks in some categories could point to either a strategic focus on select products or a need to bolster their offerings in other segments.
Competitive Landscape
In the competitive landscape of vapor pens in California, Heavy Hitters has maintained a consistent rank at 5th place from July to October 2024. This stability in ranking suggests a strong brand presence amidst fluctuating market dynamics. Notably, Raw Garden has seen a slight dip from 2nd to 3rd place in October, which could indicate an opportunity for Heavy Hitters to capitalize on any potential weaknesses. Meanwhile, CAKE she hits different has held steady at 4th place, maintaining a competitive edge just above Heavy Hitters. Jetty Extracts and Turn have shown minor fluctuations in rankings, with Jetty Extracts consistently at 7th and Turn oscillating between 6th and 7th positions. Despite these shifts, Heavy Hitters' consistent sales performance, with only minor variations, underscores its resilience and potential for growth in this competitive market.
Notable Products
In October 2024, Heavy Hitters maintained consistent top performance with its Lights Out - THC/CBN 1:1 Midnight Cherry Gummies 5-Pack leading the sales ranking, a position it has held since July 2024 with a sales figure of 26,341 units. The Light On - THC/THC-V 2:1 Green Crack Gummies 5-Pack also retained its second-place position for the fourth consecutive month, showing stability in consumer preference. The Blue Dream Distillate Cartridge (1g) consistently ranked third, while the Pineapple Express Ultra Extract High Purity Oil Cartridge (1g) held the fourth position throughout this period. Notably, the Northern Lights Distillate Cartridge (1g) entered the rankings in September and maintained its fifth position in October, indicating a growing interest. Overall, the rankings for these products have shown remarkable consistency over the past four months, reflecting steady consumer demand for these top-selling items from Heavy Hitters.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
