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Dec-2024
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Overview
Market Insights Snapshot
In California, Heavy Hitters has demonstrated consistent performance, particularly in the Vapor Pens category, where it maintained a stable rank of 5th from September through December 2024. This suggests a strong foothold in the market, with sales showing an upward trajectory during this period. However, the brand's presence in the Pre-Roll category has seen a decline, dropping from 20th to 25th place by December, indicating potential challenges or increased competition. Interestingly, Heavy Hitters did not maintain a top 30 presence in the Capsules category beyond September, which might suggest a strategic shift or reduced consumer interest in this product line.
In New York, Heavy Hitters has made notable inroads in the Pre-Roll category, improving its rank from outside the top 30 to 21st by December, indicating a positive reception and growing market penetration. The Vapor Pens category also shows a stable performance, maintaining its position within the top 10 throughout the last quarter of 2024. However, the Edible category presents a different story; Heavy Hitters entered the rankings in November at 17th and slightly dropped to 18th by December. This suggests an opportunity for growth, albeit with some competitive pressures. The absence from the top 30 in earlier months in both Edibles and Pre-Rolls may highlight recent strategic efforts to expand product offerings in New York.
Competitive Landscape
In the competitive landscape of vapor pens in California, Heavy Hitters has consistently maintained its position at rank 5 from September to December 2024. This stability in ranking highlights its resilience amidst a competitive market. Notably, Plug Play and CAKE she hits different have maintained higher ranks at 3 and 4 respectively, indicating a strong presence in the market. Despite this, Heavy Hitters has shown a positive sales trajectory, with a steady increase in sales each month, suggesting effective brand strategies and consumer loyalty. Meanwhile, Jetty Extracts and Turn have remained below Heavy Hitters, consistently occupying ranks 7 and 6 respectively, which further underscores Heavy Hitters' competitive edge in maintaining its mid-tier position in this dynamic market.
Notable Products
In December 2024, Heavy Hitters' top-performing product was the Lights Out - THC/CBN 1:1 Midnight Cherry Gummies 5-Pack, maintaining its first-place ranking for the fourth consecutive month with sales reaching 26,475 units. Following closely, the Light On - THC/THC-V 2:1 Green Crack Gummies 5-Pack held the second position consistently from September through December. The Blue Dream Distillate Cartridge secured the third rank throughout these months, showing a notable increase in sales to 9,100 units in December. The Pineapple Express Ultra Extract Cartridge remained steady in fourth place, despite a slight dip in sales compared to November. Finally, the Northern Lights Distillate Cartridge returned to the rankings in December, maintaining its fifth position from September and November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
