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Jan-2025
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Overview
Market Insights Snapshot
In California, Heavy Hitters has shown a consistent presence across multiple categories, with notable stability in the Capsules category where it maintained a steady rank of 7th from November 2024 through January 2025. This consistency is mirrored in the Edible category, where the brand held the 6th position for three consecutive months, despite a decrease in sales from November to January. However, in the Pre-Roll category, Heavy Hitters experienced a decline, falling from 18th in October to 22nd by January, indicating a potential area for improvement. In the Vapor Pens category, Heavy Hitters started strong at 5th in October and November, but saw a drop to 8th by January, which could be attributed to a decrease in sales during that period.
In New York, Heavy Hitters' performance is more varied, with the brand not making it into the top 30 for Edibles in October and December, but achieving a 19th rank in November and January. This fluctuation suggests a volatile market presence in this category. In Pre-Rolls, the brand maintained a presence within the top 30 until January, when it fell to 35th, indicating a downward trend. The Vapor Pens category showed a declining trajectory from 8th in October to 13th in January, despite a brief sales increase in November. This suggests that while Heavy Hitters has a foothold in New York, there are significant challenges in maintaining consistent rankings across different product categories.
Competitive Landscape
In the competitive landscape of vapor pens in California, Heavy Hitters has experienced a notable shift in its market position from October 2024 to January 2025. Initially ranked 5th in October and November, Heavy Hitters saw a decline to 6th place in December and further to 8th in January. This downward trend in rank is mirrored by a decrease in sales from December to January. Meanwhile, competitors like Jetty Extracts maintained a stable position, consistently ranking 7th, except for a brief dip to 8th in November, while Gramlin improved its rank from 8th in October to 6th in January, indicating a potential shift in consumer preference. Additionally, Jeeter showed a positive trajectory, climbing from 16th to 10th, suggesting an increasing market presence. These dynamics highlight the competitive pressures Heavy Hitters faces, emphasizing the need for strategic adjustments to regain its standing in the California vapor pen market.
Notable Products
In January 2025, the top-performing product for Heavy Hitters was the Lights Out - THC/CBN 1:1 Midnight Cherry Gummies 5-Pack, maintaining its first-place ranking from previous months with sales of $23,927. The Light On - THC/THC-V 2:1 Green Crack Gummies 5-Pack also held steady at the second rank, though its sales saw a decline compared to December 2024. The Blue Dream Distillate Cartridge remained in third place, with a noticeable drop in sales figures. Pineapple Express Ultra Extract High Purity Oil Cartridge consistently ranked fourth, while Northern Lights Distillate Reload Cartridge maintained its fifth position since its appearance in November 2024. Overall, the product rankings for January 2025 showed stability, with no changes in the top five positions from December 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
