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Nov-2024
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Overview
Market Insights Snapshot
Heavy Hitters has maintained a strong presence in the California cannabis market, particularly in the Edible and Vapor Pens categories. In California, their Vapor Pens consistently held the 5th position from August through November 2024, indicating a stable demand and possibly a loyal customer base. However, the Pre-Roll category saw a decline from 18th to 24th place over the same period, which might suggest increased competition or a shift in consumer preferences. Interestingly, Heavy Hitters was absent from the top 30 in the Capsules category for October and November, which could be a concern if this trend continues.
In New York, Heavy Hitters showed resilience in the Vapor Pens category, where they moved from 8th to 10th rank between August and November 2024. This slight decline might be worth monitoring, but their performance remains relatively strong. In contrast, the Pre-Roll category in New York saw some fluctuations, with Heavy Hitters dropping out of the top 30 in September but bouncing back in October and November. This inconsistency might reflect a volatile market or a need for strategic adjustments to maintain a steady position.
Competitive Landscape
In the competitive landscape of vapor pens in California, Heavy Hitters has maintained a consistent rank of 5th from August to November 2024, indicating a stable position amidst fluctuating market dynamics. Despite a slight dip in sales in September, Heavy Hitters rebounded in October and November, showcasing resilience and effective market strategies. Notably, Raw Garden, a leading competitor, experienced a drop in rank from 2nd to 3rd in November, which could signal an opportunity for Heavy Hitters to capture more market share. Meanwhile, CAKE she hits different consistently held the 4th position, maintaining a lead over Heavy Hitters in sales, but not in rank. Additionally, Turn and Gramlin showed upward momentum, with Gramlin notably climbing from 10th to 6th place by November, suggesting increased competition in the lower ranks. This competitive environment underscores the importance for Heavy Hitters to innovate and strengthen its market presence to improve its standing and sales performance.
Notable Products
In November 2024, Heavy Hitters' top-performing product was the Lights Out - THC/CBN 1:1 Midnight Cherry Gummies 5-Pack, maintaining its first-place ranking for the fourth consecutive month with sales of $26,646. The Light On - THC/THC-V 2:1 Green Crack Gummies 5-Pack held steady at the second position, showing a notable increase in sales from October to November. Blue Dream Distillate Cartridge consistently ranked third, while Pineapple Express Ultra Extract High Purity Oil Cartridge remained fourth, both showing slight sales growth. A new entry, Northern Lights Distillate Cartridge, debuted in the fifth spot. Overall, the rankings for Heavy Hitters' top products have shown remarkable stability over the past months, with consistent performance across the board.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
