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Jan-2025
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Overview
Market Insights Snapshot
Hedy's performance in the Colorado edible market shows a consistent presence within the top ranks, maintaining positions between 10th and 12th over the analyzed months. This stability is reflected in their sales, which have seen a gradual increase from October 2024 to January 2025. In contrast, Hedy's presence in Illinois is more volatile, as they were not in the top 30 in October 2024 but entered the rankings in November, albeit at a lower position. This indicates a challenging market environment in Illinois, suggesting potential hurdles in gaining a firmer foothold.
In Massachusetts, Hedy's brief appearance in the rankings in October 2024, where they placed 53rd, was not sustained in subsequent months, highlighting potential difficulties in maintaining market presence. Meanwhile, in Maryland, Hedy has shown a more stable trajectory, consistently ranking around the 27th to 28th positions. However, a noticeable dip in sales in January 2025 compared to the previous months may require attention to sustain their ranking. These insights suggest varying degrees of market penetration and competition for Hedy across different states.
Competitive Landscape
In the competitive landscape of the Colorado edible market, Hedy has shown a consistent presence, maintaining a steady rank between 10th and 12th place from October 2024 to January 2025. Notably, Hedy's sales have demonstrated a positive trajectory, increasing from October to January, which suggests a strengthening market position. This upward trend is particularly significant when compared to competitors like Cheeba Chews, which fluctuated between 12th and 16th place, and Mr. Moxey's, which improved its rank from 13th to 11th, reflecting a competitive edge in sales growth. Meanwhile, Smokiez Edibles maintained a stable rank around 9th and 10th place, with consistently high sales, posing a strong challenge to Hedy. Additionally, Rebel Edibles showed a notable rise in sales, surpassing Hedy in December but falling behind again in January. These dynamics highlight Hedy's resilience and potential for further growth amidst a competitive field.
Notable Products
In January 2025, Hedy's Sour Watermelon Gummies 10-Pack (100mg) emerged as the top-performing product, climbing from the second position in December 2024 to first place, with notable sales reaching 5988 units. Sour Green Apple Chews 10-Pack (100mg) maintained a strong presence, securing the second rank, consistent with its position in November 2024. Cherry Lime Gummies 10-Pack (100mg), which had led the sales from October to December 2024, dropped to third place in January. Blueberry Acai Gummy 10-Pack (100mg) consistently held the fourth position throughout the observed months. Lastly, Passion Fruit Gummy 10-Pack (100mg) was ranked fifth in January, mirroring its position in November 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
