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Sep-2024
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Overview
Market Insights Snapshot
In the state of Massachusetts, HelloHii has shown notable performance within the Flower category. The brand's ranking improved significantly from not being in the top 30 in June and July 2024 to reaching the 23rd position by August and maintaining a strong 25th position in September. This upward trend is accompanied by a substantial increase in sales, indicating a growing consumer preference for HelloHii's Flower products. The brand's ability to break into the top 30 and sustain its position in subsequent months highlights its competitive edge and potential for further growth in this category.
Conversely, in the Vapor Pens category, HelloHii has not yet made it to the top 30 in Massachusetts, as evidenced by its rankings ranging from 60th to 46th over the four-month period. Although the brand has not cracked the top tier, there is a noticeable improvement in its ranking, moving from 60th in June to 46th by September. This gradual climb suggests a positive trajectory, albeit at a slower pace compared to its performance in the Flower category. The brand's efforts in this segment could be indicative of strategic adjustments or market responses that might eventually lead to a breakthrough in the rankings.
Competitive Landscape
In the Massachusetts flower category, HelloHii has demonstrated a notable upward trajectory in its competitive positioning over the past few months. While it started outside the top 20 in June and July 2024, ranking 34th and 36th respectively, HelloHii made a significant leap to 23rd in August, maintaining a similar position at 25th in September. This improvement is indicative of a positive trend in sales, contrasting with the performance of competitors such as Rythm and Happy Valley, both of which saw a decline in rank by September, falling to 26th and 27th respectively. Meanwhile, Eleven and Simpler Daze also experienced fluctuations, with Eleven dropping to 23rd and Simpler Daze remaining relatively stable but lower in rank. These shifts suggest that HelloHii's growth in sales and rank is outpacing several key competitors, positioning it as a rising contender in the market.
Notable Products
In September 2024, Drunken Monkey (3.5g) emerged as the top-performing product for HelloHii, with impressive sales of 3586 units. Guava IX (3.5g) maintained a strong presence, securing the second position, showing a slight improvement from its August rank. Twin Flame (3.5g) slipped to third place after previously holding the top spot in August. Why U Gelly (3.5g) consistently performed well, ranking fourth in September, following a stable performance in earlier months. Pure Michigan (3.5g) rounded out the top five, experiencing a drop from its peak second position in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
