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Aug-2024
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Overview
Market Insights Snapshot
HelloHii has shown notable performance improvements in the Massachusetts market, particularly in the Flower category. Starting from a rank of 38 in May 2024, the brand has climbed steadily to reach the 17th position by August 2024. This upward trajectory is indicative of a growing consumer preference for their Flower products, which is further supported by a significant increase in sales, from $370,493 in May to $696,841 in August. However, the Vapor Pens category tells a different story, as HelloHii has struggled to break into the top 30 brands, with rankings fluctuating between 56 and 44 over the same period. This suggests that while the brand is gaining traction in Flower, it still faces challenges in the Vapor Pens market.
In terms of overall category performance, HelloHii's success in Flower in Massachusetts stands out as a significant achievement, moving from a position outside the top 30 to a strong 17th rank. This growth trajectory is a positive signal for stakeholders and could indicate a potential for future market expansion. On the other hand, the brand's inability to secure a top 30 position in the Vapor Pens category highlights a potential area for improvement. The fluctuating rankings in Vapor Pens suggest inconsistency and a need for strategic adjustments to capture a larger market share. These mixed results offer a comprehensive view of HelloHii's performance, showcasing both strengths and areas that require attention.
Competitive Landscape
In the Massachusetts Flower category, HelloHii has demonstrated a significant upward trend in its market position over the past few months. Starting from a rank of 38 in May 2024, HelloHii climbed to 17 by August 2024, indicating a substantial improvement in its market presence. This rise is particularly notable when compared to competitors such as Altitude East (Treatments Unlimited LLC), which saw a decline from rank 8 in May to 18 in August, and Strane, which fluctuated but ultimately dropped from 11 to 15 during the same period. Additionally, Ocean Breeze and Root & Bloom experienced less dramatic changes, with Ocean Breeze moving from 26 to 19 and Root & Bloom maintaining a relatively stable position around the mid-teens. The consistent improvement in HelloHii's rank suggests a growing consumer preference and effective market strategies, positioning it as a rising competitor in the Massachusetts Flower market.
Notable Products
In August 2024, the top-performing product from HelloHii was Twin Flame (3.5g) in the Flower category, which saw its rank rise from third place in May to first place, with sales reaching 3722 units. Guava IX (3.5g), also in the Flower category, maintained a strong performance, securing the second position after being first in May and June, with notable sales of 3565 units. Ridgeline Lantz Pre-Ground (14g) made its debut in the rankings, capturing the third spot. Granny Mac (3.5g) fell to fourth place from its previous second position in June. Lastly, Monkey Berries (3.5g) entered the rankings in fifth place, showcasing a diverse range of top products for HelloHii in August 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
