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Dec-2024
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Overview
Market Insights Snapshot
Henry's Original has shown a notable performance in the California market, particularly in the Pre-Roll category. The brand maintained its position at 16th in September and October 2024, before climbing to 12th in November, and slightly dropping to 13th in December. This upward trend, followed by a minor decline, suggests a strong presence in the Pre-Roll category, with a consistent demand that places them comfortably within the top 15. In contrast, their performance in the Flower category, while improving from 47th to 34th by November, indicates that they have yet to break into the top 30, highlighting potential areas for growth and increased market penetration.
Across the Flower and Pre-Roll categories, Henry's Original experienced significant sales growth, particularly in the months of October and November. While the Flower category saw an increase in sales, it wasn't enough to secure a top 30 position by December, suggesting that while there is growth, the competition remains stiff. The Pre-Roll category, however, demonstrated more robust sales figures, reflecting the brand's stronger market position. This disparity between categories may point to consumer preferences or strategic focuses that could be leveraged for further expansion in California.
Competitive Landscape
In the competitive landscape of the California pre-roll category, Henry's Original has shown a dynamic shift in its market position over the last few months. Starting at rank 16 in September 2024, Henry's Original improved its standing to rank 12 by November, before slightly dropping to rank 13 in December. This upward trend in the fall months indicates a positive reception to their offerings, possibly driven by strategic marketing or product innovation. In contrast, Kingpen experienced a notable decline from rank 8 in September to rank 15 by December, suggesting potential challenges in maintaining consumer interest or competitive pricing. Meanwhile, Sparkiez demonstrated a steady climb, surpassing Henry's Original in December with a rank of 11, which could indicate a growing preference for their products. Caviar Gold and Grizzly Peak Farms maintained relatively stable positions, with minor fluctuations, suggesting a consistent consumer base. These shifts highlight the competitive pressures Henry's Original faces, emphasizing the need for continued innovation and customer engagement to maintain and improve its market position.
Notable Products
In December 2024, the top-performing product from Henry's Original was the Jamaican Pearl Pre-Roll (1g) in the Pre-Roll category, securing the number one rank with sales of 4161 units. Following closely was the Gorilla Glue #4 Pre-Roll 4-Pack (2g), which achieved the second rank. The Blue Dream Pre-Roll 4-Pack (2g) and Pineapple Upside Down Cake Pre-Roll 4-Pack (2g) held the third and fourth positions, respectively. Notably, the Harvest Haze Pre-Roll (1g) rounded out the top five. Compared to previous months, these products consistently maintained high rankings, indicating stable consumer preference and demand for these offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
