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Nov-2024
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Overview
Market Insights Snapshot
Henry's Original has shown varying performance across different cannabis product categories in California. In the Flower category, the brand has experienced fluctuations in its rankings, moving from 37th in August 2024 to 35th in November 2024. This indicates a slight improvement over the months, despite a dip in September. Notably, the brand was outside the top 30 during these months, suggesting room for growth and increased competition in this category. The sales figures for Flowers also reflect this trend, with a noticeable increase from $568,546 in September to $730,137 in November, highlighting a recovery in performance towards the end of the period.
In contrast, Henry's Original has maintained a more stable position in the Pre-Roll category within California. The brand consistently ranked around the 15th and 16th positions from August to November 2024. This steadiness in ranking suggests a strong foothold in the Pre-Roll market, with sales peaking significantly in November at over $1 million. The consistent ranking within the top 20 indicates that Henry's Original is a recognized player in this category, though the lack of top 10 placements suggests there is still potential for further growth and market penetration.
Competitive Landscape
In the competitive landscape of the California Pre-Roll category, Henry's Original has shown a steady performance with its rank fluctuating between 15th and 16th place from August to November 2024. Despite a challenging market, Henry's Original experienced a notable increase in sales in November, surpassing its previous months, which suggests a positive growth trajectory. In contrast, Caviar Gold and West Coast Cure both saw a decline in rank by November, indicating potential market share shifts. Grizzly Peak Farms maintained a stronger position, consistently ranking higher than Henry's Original, which highlights the competitive pressure Henry's faces. Meanwhile, Sunset Connect showed an upward trend in rank, suggesting increasing competition in the lower tier of the top 20. These dynamics underscore the importance for Henry's Original to capitalize on its recent sales growth to improve its competitive standing further.
Notable Products
In November 2024, Henry's Original saw Granddaddy Purple Pre-Roll (1g) rise to the top position with notable sales of 4,376 units, marking a significant increase from its fifth rank in October. Lemon Cherry Runtz Pre-Roll (1g) made an impressive debut at the second position, while Blue Dream Pre-Roll (1g) slipped from second to third place. Blueberry Pre-Roll 4-Pack (2g) and Lemon Thai Pre-Roll 4-Pack (2g) entered the rankings at fourth and fifth positions, respectively. This shift in rankings highlights a dynamic change in consumer preferences, with new entries challenging previously consistent top performers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
