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Oct-2024
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Overview
Market Insights Snapshot
Henry's Original has shown varied performance across different product categories and states. In the California market, the brand's Flower category struggled to break into the top 30 rankings. Although there was a slight improvement from 43rd in July to 35th in August, the rankings dipped again in September, settling at 39th by October. This fluctuation in rankings indicates a challenge in maintaining a strong foothold in the highly competitive Flower category. Despite these challenges, the brand managed to achieve a consistent sales increase from August to October, which suggests potential underlying demand or shifts in consumer preference that could be capitalized on for future growth.
In contrast, Henry's Original has maintained a more stable presence in the Pre-Roll category within California. The brand consistently held the 15th position from July through September, only slightly dropping to 16th in October. This stability in rankings, combined with robust sales figures, underscores the brand's stronger positioning in the Pre-Roll segment compared to Flower. The steady performance in this category could be a strategic area for Henry's Original to focus on, leveraging their established market presence to potentially climb higher in the rankings. The brand's ability to maintain its Pre-Roll ranking suggests a loyal customer base and effective product positioning, which could be key to driving further growth in the coming months.
Competitive Landscape
In the competitive landscape of the California pre-roll category, Henry's Original has experienced a slight decline in its ranking, moving from 15th place in July, August, and September 2024 to 16th in October 2024. This shift indicates a competitive pressure from brands like Sparkiez, which has shown a notable upward trajectory, climbing from 20th in July to 15th in October, surpassing Henry's Original. Meanwhile, West Coast Cure and PUFF have maintained relatively stable positions, with West Coast Cure experiencing a gradual decline and PUFF holding steady at 17th in September and October. Despite these challenges, Henry's Original's sales figures have remained relatively stable, indicating a loyal customer base, but the brand may need to strategize to regain its competitive edge against the rising popularity of Sparkiez.
Notable Products
In October 2024, Blue Dream Pre-Roll (1g) reclaimed its position as the top-performing product for Henry's Original with impressive sales of $3,103. Oakland Piff Pre-Roll (1g) rose to the second rank, showing a notable increase from its previous absence in the rankings. Original Haze Pre-Roll 4-Pack (2g) made its debut in third place with sales of $2,866, while Sour Diesel Pre-Roll (1g) followed closely in fourth. Acapulco Gold Pre-Roll (1g) dropped to fifth place from its previous top position in July, indicating a shift in consumer preference. Overall, the Pre-Roll category continues to dominate the sales landscape for Henry's Original.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
