Nov-2024
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Overview
Market Insights Snapshot
Herba Farms has shown varying performance across different product categories and regions, notably in Saskatchewan. In the Flower category, Herba Farms had a fluctuating presence, ranking 28th in September, dropping out of the top 30 in October, and then making a comeback to 27th in November. This movement indicates a potential struggle to maintain a consistent foothold in the competitive Flower market. Conversely, the Pre-Roll category tells a different story, with Herba Farms improving its rank from 28th in August to 11th by November. This upward trajectory suggests a growing consumer preference or successful strategic adjustments in this category.
The contrasting performances in Saskatchewan highlight Herba Farms' ability to capitalize on certain product lines while facing challenges in others. The Flower category's inconsistent ranking may point to either increased competition or internal factors affecting their market share. Meanwhile, the steady climb in the Pre-Roll category, peaking at 10th place in October, reflects a strong market strategy or product appeal that resonates well with consumers. The absence from the top 30 in the Flower category during October serves as a critical point of concern, potentially signaling areas for improvement or reevaluation. Overall, Herba Farms' performance in Saskatchewan showcases a dynamic interplay of successes and challenges across its product offerings.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Saskatchewan, Herba Farms has demonstrated a notable upward trajectory in its market position over the past few months. Starting from a rank of 28 in August 2024, Herba Farms surged to the 10th position by October, before slightly dipping to 11th in November. This impressive climb is indicative of a significant increase in consumer demand and effective market strategies. In contrast, FIGR experienced fluctuations, missing the top 20 in September but rebounding to 12th by November. Meanwhile, Thumbs Up Brand made a remarkable leap from 27th in September to 11th in October, closely trailing Herba Farms. Bold consistently maintained a strong position, improving from 11th to 8th over the same period, while Sticky Greens showed stability with ranks fluctuating slightly between 10th and 13th. Herba Farms' rise in rank is a testament to its growing influence in the market, although it faces stiff competition from brands like Bold and Thumbs Up Brand, which have also shown strong performance.
Notable Products
In November 2024, the top-performing product from Herba Farms was Orange DrAAAAnk Pre-Roll (1g) in the Pre-Roll category, maintaining its first place rank consistently from August through November, with sales hitting 3280 units. Frosted Cream Cake Pre-Roll (1g) climbed to the second position, showing a significant increase from its third place in October. Khalifa Mints Blunts (1g) emerged in the rankings for the first time in November, securing the third spot. Frosted Cream Cake (3.5g) in the Flower category entered the rankings at fourth place in November. Meanwhile, Orange DrAAAAnk Pre-Roll 3-Pack (1.5g) dropped to fifth place from its previous second position in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.