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Sep-2024
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Overview
Market Insights Snapshot
Herba Farms has demonstrated a notable performance in the Pre-Roll category within Saskatchewan. The brand showed a steady climb in rankings from June to September 2024, except for a slight dip in August where it fell out of the top 30. This dip could have been a setback, but Herba Farms managed to recover by September, regaining its position at rank 23. This fluctuation suggests a resilient brand performance that is responsive to market dynamics, possibly due to strategic adjustments or consumer demand shifts. The sales figures reflect this resilience, with a significant increase from July to September, indicative of a strong market presence and potential consumer loyalty in the region.
While the data for Herba Farms in other states or provinces is not presented here, the performance in Saskatchewan provides a glimpse into the brand's capacity to navigate competitive pressures in the Pre-Roll category. The ability to rebound into the top rankings after falling out suggests a robust market strategy or product appeal. Such insights could be valuable for stakeholders looking to understand Herba Farms' positioning and growth trajectory within the cannabis industry. Observing these trends could inform future expectations for the brand's performance in similar or larger markets.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Saskatchewan, Herba Farms has experienced notable fluctuations in its market position over recent months. In June 2024, Herba Farms was ranked 24th, but by August, it had slipped to 31st, indicating a challenging period. However, a rebound was observed in September, with the brand climbing back to 23rd place. This recovery is significant, especially when compared to competitors like FIGR, which saw a dramatic rise from being unranked in June to 12th in July, before dropping to 20th in August. Meanwhile, Rizzlers showed a consistent upward trend, moving from 26th in June to 18th by September, potentially posing a growing threat to Herba Farms. Despite these competitive pressures, Herba Farms' sales in September were on an upswing, suggesting that while rank fluctuations are evident, the brand's market presence remains resilient.
Notable Products
In September 2024, Herba Farms' top-performing product was the Orange DrAAAAnk Pre-Roll (1g) in the Pre-Roll category, maintaining its first-place ranking for four consecutive months with a notable sales figure of 6,958 units. Frntz Pre-Roll (1g) held steady in the second position, although its sales decreased significantly compared to previous months. Khalifa Mints Pre-Roll 3-Pack (1.5g) improved its ranking from fourth to third place, showing a consistent performance over the months. Rose Gold Rntz Pre-Roll 3-Pack (3g) debuted in the rankings in August and maintained its third position in September, indicating strong market entry. Khalifa Mints Pre-Roll (1g) dropped from third to fourth place, reflecting a decrease in its sales momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
