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Oct-2024
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Overview
Market Insights Snapshot
Herba Farms has shown a mixed performance across different product categories and regions. In the Saskatchewan market, the brand's presence in the Flower category has been somewhat inconsistent. They were not in the top 30 in July and August 2024, but made a notable recovery by September, achieving a rank of 27, and maintaining a position in the top 30 by October. This upward movement indicates a positive trend, suggesting an improvement in consumer reception or possibly strategic adjustments in their product offerings. However, the absence from the top ranks in earlier months highlights a challenge in maintaining consistent performance, which may be worth monitoring in future reports.
Conversely, Herba Farms has demonstrated strong and improving performance in the Pre-Roll category in Saskatchewan. The brand was ranked 19th in July 2024, and despite a slight dip to 25th in August, it climbed back to 16th in September and further improved to 11th by October. This consistent upward trend in the Pre-Roll category suggests growing consumer preference or effective market strategies that resonate well with the audience. The notable increase in sales from August to October reinforces this positive trajectory, indicating that Herba Farms is capitalizing on a growing market segment. This could be a key area for the brand to focus on to drive further growth and establish a stronger foothold in the competitive landscape.
Competitive Landscape
In the competitive landscape of pre-rolls in Saskatchewan, Herba Farms has shown a dynamic shift in rankings over recent months, reflecting a competitive yet challenging market environment. Starting from a rank of 19 in July 2024, Herba Farms experienced a dip to 25 in August, but quickly rebounded to 16 in September and further improved to 11 by October. This upward trajectory in rank indicates a positive response to market strategies or product offerings, despite facing strong competition from brands like Bold and Elevator, which consistently maintained higher ranks throughout the period. Notably, Space Race Cannabis experienced a decline from rank 5 in July to 12 in October, suggesting potential shifts in consumer preferences or market dynamics that Herba Farms could capitalize on. Additionally, Thumbs Up Brand made significant gains, moving from outside the top 20 in July to rank 13 by October, highlighting the competitive pressure in the market. Herba Farms' sales figures show a recovery in October, aligning with its improved ranking, which could be indicative of successful marketing efforts or product adjustments that resonated well with consumers.
Notable Products
In October 2024, Herba Farms' top-performing product was the Orange DrAAAAnk Pre-Roll (1g) in the Pre-Roll category, maintaining its number one rank from previous months with sales reaching 4282 units. The Orange DrAAAAnk Pre-Roll 3-Pack (1.5g) also held a strong position, ranking second in October, consistent with its rank in September and showing a significant increase in sales from August. Frosted Cream Cake Pre-Roll (1g) emerged as a new contender, securing the third spot in October. Meanwhile, Orange DrAAAAnk (3.5g) in the Flower category dropped to fourth place from its third position in September. The Frosted Cream Cake Pre-Roll 3-Pack (1.5g) maintained its fifth-place ranking from September to October, reflecting steady performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
