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Oct-2024
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Overview
Market Insights Snapshot
Herban Tribe has shown a steady performance in the Beverage category within the state of Oregon. Over the months from July to October 2024, the brand maintained a consistent ranking, holding the 6th position for three consecutive months after slightly improving from 7th in July. This stability in ranking suggests a strong foothold in the Oregon beverage market, indicating that Herban Tribe's products resonate well with consumers in this category. The brand's sales figures also reflect a positive trend, with a noticeable increase from $32,155 in July to $38,526 in October, highlighting a growing consumer base or increased purchase frequency.
Despite their success in Oregon, Herban Tribe's absence from the top 30 rankings in other states or provinces across different categories could be a point of concern or an opportunity for expansion. The lack of visibility in these other markets suggests either a strategic focus on Oregon or potential challenges in scaling their operations or brand recognition beyond this state. This scenario presents a dual narrative: while Herban Tribe capitalizes on its strengths in Oregon's beverage category, there remains untapped potential or room for growth in other regions and product categories.
Competitive Landscape
In the competitive landscape of the Oregon beverage category, Herban Tribe has consistently maintained its rank at 6th place from August to October 2024, showing a stable performance compared to its competitors. Despite this consistency, Herban Tribe faces stiff competition from brands like Hapy Kitchen, which has held a steady 5th rank during the same period, indicating a stronger market presence. Additionally, Crown B Alchemy has consistently outperformed Herban Tribe, maintaining a 4th rank, which suggests a significant gap in market influence. Meanwhile, High Desert Pure and Fruit Lust have shown fluctuations in their rankings, with High Desert Pure dropping from 7th to 8th place and Fruit Lust improving from 9th to 7th place in October. These dynamics highlight the competitive pressures Herban Tribe faces, emphasizing the need for strategic marketing efforts to enhance its market position and potentially increase sales in the coming months.
Notable Products
In October 2024, the top-performing product for Herban Tribe was Grape Juice Drink (50mg, 8.1oz, 240ml) in the Beverage category, maintaining its number one rank from the previous month with sales reaching 457 units. Strawberry Lemonade Juice (100mg) held the second position, slightly dropping from its top spot in September, with sales of 401 units. Orange Juice Drink (50mg THC, 8.1oz) consistently secured the third rank over the past four months, showing steady growth in sales. Sour Diesel Lemonade Drink (50mg) experienced a drop from second place in September to fourth in October, with a notable decrease in sales. Fresh Squeezed Orange Juice (100mg) remained at the fifth position since its entry into the rankings in September, showing a modest increase in sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
