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Dec-2024
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Overview
Market Insights Snapshot
Herban Tribe, a cannabis brand with a notable presence in the beverage category, has shown varying performance across different states. In Oregon, the brand demonstrated a strong presence in the beverage category, climbing from the 7th position in September 2024 to 6th in October, before dropping to 9th in November. However, the absence of a ranking in December suggests that Herban Tribe fell out of the top 30 brands in this category, which could indicate a significant decrease in market share or increased competition. This shift in rankings, coupled with the fluctuations in sales, points to a dynamic market environment where Herban Tribe needs to maintain competitive strategies to regain and sustain its position.
Despite the challenges in Oregon, Herban Tribe's sales trajectory in the earlier months was promising, with an increase from $32,759 in September to $36,072 in October, reflecting a positive reception of their beverage products. However, the subsequent decline to $20,868 in November suggests potential issues such as seasonal demand shifts or competitive pressures that may have impacted their market performance. The absence of December sales data further emphasizes the need for Herban Tribe to reassess its market strategies to ensure long-term growth and stability in this competitive category. The brand's performance in other states or provinces could offer additional insights into its overall market strategy and adaptation to regional consumer preferences.
Competitive Landscape
In the Oregon beverage category, Herban Tribe has experienced notable fluctuations in its market position, which could have significant implications for its sales strategy. In September 2024, Herban Tribe held a strong 7th rank, improving to 6th in October, indicating a positive trend and potential increase in consumer interest. However, by November, the brand slipped to 9th, and it was not in the top 20 by December, suggesting a decline in market presence. This volatility contrasts with competitors like Medicine Farm, which showed a steady climb from 11th to 9th place from September to December, reflecting consistent sales performance. Meanwhile, Concrete Jungle appeared in the rankings only in September at 12th, indicating less stability in comparison. These dynamics highlight the competitive pressures Herban Tribe faces and underscore the importance of strategic adjustments to regain and maintain a strong market position in Oregon's beverage sector.
Notable Products
In December 2024, Herban Tribe's top-performing product was Passion Orange Guava Juice (100mg) in the Beverage category, which climbed to the number one rank from fourth place in November, achieving sales of 122 units. Grape Juice Drink (100mg THC, 8.1oz, 240ml) secured the second spot, dropping from third place in the previous month. The Grape Juice Drink (50mg, 8.1oz, 240ml) moved down to the third position, having previously been ranked first in October. Lemonade (50mg, 8oz) entered the rankings in December at fourth place, showcasing its emergence in the competitive landscape. Strawberry Lemonade Juice (100mg) saw a significant drop to fifth place from its consistent first place in September and November, indicating a notable shift in consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
