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Oct-2024
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Overview
Market Insights Snapshot
Herb's Oil has shown a notable performance in the Washington market, particularly in the Concentrates category. The brand has improved its ranking significantly over the past few months, moving from 67th place in July to 43rd place by October 2024. This upward trend indicates a growing consumer preference or strategic market positioning, as their sales have notably increased from $23,077 in July to $33,061 in October. However, it is important to note that despite this improvement, Herb's Oil has not yet broken into the top 30 brands in this category, which suggests there is still considerable competition and room for growth.
In contrast, Herb's Oil's performance in the Vapor Pens category in Washington has shown a more stable yet positive trajectory. Starting from 36th place in July, the brand managed to climb to 25th place by October, reflecting a steady increase in consumer interest or market share. The sales figures support this trend, with a significant jump from $192,733 in July to $291,669 in October. Unlike the Concentrates category, Herb's Oil has successfully entered the top 30 in Vapor Pens, which is a positive indicator of its competitive edge in this segment. However, the brand's journey to higher rankings continues as it seeks to further solidify its position.
Competitive Landscape
In the Washington Vapor Pens category, Herb's Oil has shown a significant upward trajectory in its ranking over the past few months, moving from 36th place in July 2024 to an impressive 25th place by October 2024. This rise in rank is indicative of a positive trend in sales performance, particularly when compared to competitors like SKÖRD, which saw a decline from 22nd to 27th place during the same period. Meanwhile, Freddy's Fuego (WA) maintained a relatively stable position around the mid-20s, and Balance experienced a slight dip, moving from 20th to 23rd place. Notably, Plume (WA) also improved its rank, closely following Herb's Oil, which suggests a competitive environment. Herb's Oil's ability to climb the ranks amidst such competition highlights its growing market presence and potential for increased sales, positioning it as a brand to watch in the Washington Vapor Pens market.
Notable Products
In October 2024, the top-performing product from Herb's Oil was Strawberry Cough PHO Cartridge (1g) in the Vapor Pens category, securing the number one rank with sales reaching 1823 units. The Apple Berry Distillate Cartridge (1g) debuted impressively at the second position. Lemon Haze Distillate Cartridge (1g) maintained its third position from September to October, indicating steady sales growth. Wedding Cake Distillate Cartridge (1g) moved up from fifth to fourth place, while Blueberry Kush Distillate Cartridge (1g) dropped from first in August to fifth in October. This shift in rankings highlights a dynamic change in consumer preferences toward Strawberry Cough and Apple Berry products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
