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Sep-2024
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Overview
Market Insights Snapshot
Herb's Oil has shown notable performance shifts across different categories and states, particularly in Washington. In the Concentrates category, Herb's Oil made a significant leap from a ranking of 60 in August 2024 to 45 in September 2024, indicating a positive trend and increased consumer interest. This improvement is noteworthy given that the brand was not in the top 30 in earlier months, suggesting a strategic move or a successful product launch that resonated with consumers. However, the fact that Herb's Oil was not in the top 30 brands for several months could be seen as a challenge, as it indicates periods of lower market penetration or competition from other brands.
In the Vapor Pens category, Herb's Oil also exhibited positive momentum in Washington. The brand maintained a steady position at rank 34 in June and July 2024, before slightly dipping to 35 in August, and then advancing to 29 by September 2024. This upward movement suggests a strengthening position in the market, possibly due to increased brand awareness or consumer preference for their products. Despite not being in the top 30 earlier, the brand's ability to climb the ranks in a competitive category is a testament to its growing influence and potential for further success.
Competitive Landscape
In the competitive landscape of Vapor Pens in Washington, Herb's Oil has shown a notable upward trend in its rankings from June to September 2024. Starting at rank 34 in both June and July, Herb's Oil improved to rank 29 by September, indicating a positive trajectory in the market. This improvement is significant when compared to competitors like Harmony Farms, which consistently ranked lower, and SPOIL'D, which also saw an upward trend but started from a lower position. Despite Hellavated maintaining a stronger position overall, Herb's Oil's sales growth from $180,697 in June to $209,759 in September suggests a closing gap in market performance. Meanwhile, Tasty Terps experienced fluctuations, ending slightly below Herb's Oil in September. These shifts highlight Herb's Oil's growing competitiveness and potential to climb further in the rankings.
Notable Products
In September 2024, Herb's Oil saw its AK-47 Distillate Cartridge (1g) top the sales charts in the Vapor Pens category, achieving the number one rank with sales of 1,485 units. The White Widow Distillate Cartridge (1g) climbed back to the second spot after a dip to fifth in August, indicating a resurgence in popularity with 1,112 units sold. Lemon Haze Distillate Cartridge (1g) made a notable leap to third place, having been unranked in the previous two months. Gummy Bear Distillate Cartridge (1g) dropped slightly to fourth place from its previous second position in August. Wedding Cake Distillate Cartridge (1g) entered the top five for the first time, securing the fifth rank, which highlights its growing consumer interest.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
