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Nov-2024
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Overview
Market Insights Snapshot
Herb's Oil has shown noteworthy progress in the Washington market, particularly within the Concentrates category. Over the past few months, the brand has climbed steadily from a rank of 77 in August to 47 by November. This upward trajectory indicates a growing consumer preference for Herb's Oil products in this category, likely driven by quality or innovation that resonates with the market. The consistent improvement in rankings suggests that the brand is gaining traction and possibly expanding its market share. However, it is important to note that Herb's Oil was not within the top 30 brands in this category, highlighting room for further growth and competitive positioning.
In the Vapor Pens category, Herb's Oil has also demonstrated significant growth in Washington. The brand advanced from the 35th position in August to the 20th position by November, indicating a robust performance in this competitive segment. This rise in rankings might be attributed to strategic marketing efforts or product enhancements that appeal to consumers. The sales figures in this category show a notable increase, reflecting the brand's successful penetration and appeal. Despite this progress, Herb's Oil remains outside the top 10, suggesting that while the brand is performing well, there is still potential to capture a larger share of the market.
Competitive Landscape
In the competitive landscape of vapor pens in Washington, Herb's Oil has demonstrated a notable upward trajectory in recent months. Initially ranked 35th in August 2024, Herb's Oil climbed to 20th by November 2024, indicating a significant improvement in market presence. This ascent is particularly impressive given the performance of competitors such as Cookies, which fluctuated between 18th and 21st place, and AiroPro, which maintained a relatively stable position around 18th to 19th place. Despite Thrills and Lifted Cannabis Co experiencing rank volatility, Herb's Oil's consistent sales growth suggests a strengthening brand loyalty and market strategy. This positive trend positions Herb's Oil as a rising contender in the Washington vapor pens market, potentially poised for further gains if the momentum continues.
Notable Products
In November 2024, Blackberry Kush Distillate Cartridge (1g) emerged as the top-performing product for Herb's Oil, achieving the number one rank with notable sales of 1896 units. Wedding Cake Distillate Cartridge (1g) followed closely in second place, marking a significant rise from its fourth-place rank in October 2024. Strawberry Cough PHO Cartridge (1g) dropped from the first position in October to third, indicating a slight decline in its sales performance. Apple Berry Distillate Cartridge (1g) maintained a steady presence, ranking fourth, while AK-47 Distillate Cartridge (1g) rounded out the top five, having previously held the top position in September 2024. Overall, the rankings reflect dynamic shifts in consumer preferences within the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
