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Jul-2024
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Overview
Market Insights Snapshot
Herb's Oil has shown notable performance fluctuations across various categories and states. In Washington, the brand has made significant strides in the Concentrates category, moving from a rank of 85 in April 2024 to 65 by July 2024. This upward trend suggests a growing acceptance and demand for their products in this category, with a corresponding increase in sales from $21,893 to $23,548 over the same period. However, it is worth noting that Herb's Oil did not feature in the top 30 brands in Washington's Concentrates category for any of the months, indicating that while there is progress, there is still room for substantial improvement to compete with the top-tier brands.
In the Vapor Pens category, Herb's Oil's performance has been relatively stable in Washington, maintaining a position within the top 30 brands. They fluctuated between ranks 27 and 33 from April to July 2024. Despite these minor shifts, the brand has managed to sustain a strong presence, with sales figures reflecting this consistency. For example, their sales in this category increased from $190,954 in April to $223,054 in May, before stabilizing around $211,351 in July. This stability in rankings and sales highlights a solid foothold in the Vapor Pens market, though the brand's absence from the top 30 in certain months suggests potential volatility and the need for strategic efforts to maintain and improve their position.
Competitive Landscape
In the competitive landscape of Vapor Pens in Washington, Herb's Oil has shown notable fluctuations in its ranking and sales over recent months. Despite a dip in June 2024 to rank 33rd, Herb's Oil rebounded to 27th place in both May and July 2024, indicating a resilience in market presence. Comparatively, Leafwerx maintained a steadier performance, consistently ranking between 26th and 30th, which suggests a more stable customer base. Meanwhile, 5Th House Farms has shown consistent strength, holding ranks between 24th and 25th, potentially drawing customers away from Herb's Oil. SPOIL'D and Two Heads Co. also present significant competition, with Two Heads Co. making a notable leap from 38th to 26th from June to July 2024, reflecting a strong upward trend. These dynamics highlight the competitive pressures Herb's Oil faces and underscore the importance of strategic marketing and product differentiation to improve its rank and sales in this volatile market.
Notable Products
In July 2024, the top-performing product for Herb's Oil was the Blackberry Kush Distillate Cartridge (1g) in the Vapor Pens category, with sales reaching 1784 units. The White Widow Distillate Cartridge (1g) secured the second position, showing a notable increase from its previous absence in rankings. The Strawberry Cough PHO Cartridge (1g) came in third, dropping one position from June 2024. The Master Kush Distillate Cartridge (1g) made its debut in the rankings at fourth place. The Gummy Bear Distillate Cartridge (1g) fell to fifth place, marking a decline from its higher positions in previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
