.svg){kind=small}
Jan-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the state of Washington, Heylo has shown a consistent presence in the Vapor Pens category, although it has not broken into the top 30 brands in recent months. The rankings for Heylo in this category have fluctuated slightly, with the brand holding the 65th position in both October and December 2024, slipping to 67th in November, and further dropping to 73rd in January 2025. This downward trend in rankings indicates potential challenges in maintaining market share amidst increasing competition or shifting consumer preferences. The sales figures also reflect this trend, with a noticeable decrease from October 2024 to January 2025, suggesting that Heylo may need to explore new strategies or product innovations to regain its competitive edge.
While Heylo's performance in Washington reveals some areas for improvement, the absence of rankings in the top 30 across other states and categories highlights opportunities for growth and expansion. The lack of presence in these rankings could be seen as a gap that Heylo might capitalize on by enhancing its marketing efforts or product offerings to capture a larger share of the market. The data suggests that while Heylo has a foothold in the Washington Vapor Pens market, broader strategic initiatives could be beneficial in establishing stronger brand recognition and increasing sales in other regions or product categories.
Competitive Landscape
In the competitive landscape of vapor pens in Washington, Heylo has shown a relatively stable performance in terms of rank, maintaining a position in the mid-60s to low 70s from October 2024 to January 2025. This steadiness contrasts with competitors like Smokey Point Productions (SPP), which experienced a notable decline in rank from 56th to 77th, indicating a potential decrease in market influence. Similarly, Slab Mechanix and Marmas have fluctuated significantly, with Marmas improving from 97th to 70th, suggesting a recovery in market presence. Meanwhile, Seattle Marijuana Company showed a positive trend, improving its rank from 85th to 69th, potentially challenging Heylo's position. These dynamics highlight Heylo's consistent market presence amidst fluctuating competition, which could be leveraged to strengthen its brand positioning and sales strategy in the Washington vapor pen market.
Notable Products
In January 2025, the top-performing product for Heylo was the Snorlax Distillate Cartridge (1g) in the Vapor Pens category, regaining its number one position with sales of 172 units. The RawX- Island Boy CO2 Cartridge (1g), also in the Vapor Pens category, fell to second place after leading in November and December 2024. The Hindu Kush Full Spectrum CO2 Cartridge (1g) climbed to third place, maintaining a consistent presence in the top rankings across previous months. Wedding Cake CO2 Cartridge (1g) made a notable reentry into the rankings at third place, despite its absence in November and December 2024. Finally, the Green Runtz CO2 Cartridge (1g) held onto the fourth position, showing a gradual decline in its ranking from November 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
