.svg){kind=small}
Oct-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Heylo has shown a consistent presence in the Vapor Pens category within Washington. Despite not breaking into the top 30 rankings, the brand has maintained a steady position in the 60s and 70s range over the past few months. From July to October 2024, Heylo's rank improved slightly from 68th to 66th, indicating a positive trend, albeit modest. The sales figures reflect a slight fluctuation, with a dip in August but a recovery by October. This suggests that while Heylo is not a leading brand in this category, it is managing to hold its ground and potentially setting the stage for future growth.
While Heylo's performance in Washington's Vapor Pens category indicates a stable, albeit lower-tier, presence, its absence from the top 30 in other states or categories might suggest challenges in expanding its market reach or competing with more dominant brands. The consistent ranking in Washington could imply a loyal customer base or effective local strategies, but the lack of visibility in other markets and segments highlights areas for potential improvement. This scenario presents an interesting opportunity for Heylo to analyze market dynamics and consumer preferences to enhance its competitive positioning across different regions and categories.
```Competitive Landscape
In the Washington vapor pens market, Heylo has experienced fluctuations in its ranking over the past few months, moving from 68th in July 2024 to 66th in October 2024. This slight improvement contrasts with competitors like SubX, which saw a more significant drop from 62nd to 70th, and Dab Man, which improved from 71st to 63rd. Notably, Green Haven has shown a strong upward trend, climbing from 78th to 69th, potentially posing a competitive threat to Heylo. Despite these shifts, Heylo's sales have remained relatively stable, indicating a consistent customer base. However, the brand should be cautious of Slab Mechanix, which has demonstrated a steady rise, moving from 78th to 65th, coupled with an increase in sales, suggesting growing consumer preference. These dynamics highlight the importance for Heylo to innovate and differentiate itself to maintain and improve its market position.
Notable Products
In October 2024, the top-performing product for Heylo was the RawX- Island Boy CO2 Cartridge (1g) in the Vapor Pens category, maintaining its first-place rank from July and September with sales of 249 units. The Snorlax Distillate Cartridge (1g) climbed to the second spot, up from third in September, showing a steady increase with 218 units sold. The Wedding Cake CO2 Cartridge (1g) re-entered the rankings in third place, indicating a strong comeback. The Hindu Kush Full Spectrum CO2 Cartridge (1g), which previously held a consistent second place, dropped to fourth. Meanwhile, the CBGeezus RawX CO2 Cartridge (1g) improved its position to fifth place, demonstrating a positive trend since its debut in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
