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Aug-2024
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Overview
Market Insights Snapshot
Heylo's performance in the Vapor Pens category in Washington has shown some fluctuations over the past few months. Despite not making it into the top 30 brands, Heylo maintained relatively stable rankings from May to July 2024, hovering around the mid-60s. However, August saw a slight dip to 71st place, indicating a potential challenge in maintaining competitive positioning. This downward movement in August may be a signal for the brand to reassess its strategy in the Washington market to regain momentum.
In terms of sales, Heylo's revenue from May to August 2024 exhibits a noticeable pattern. While sales figures remained fairly consistent from May to July, with a slight increase in July, there was a decline in August. This drop in sales could be attributed to various market dynamics, including increased competition or seasonal variations. The consistency in earlier months suggests that Heylo has a solid customer base, but the brand may need to innovate or enhance its marketing efforts to counteract the recent dip and improve its rankings in the competitive landscape of Washington's Vapor Pens category.
Competitive Landscape
In the competitive landscape of Vapor Pens in Washington, Heylo has experienced notable fluctuations in its rank over the past few months, moving from 64th in May 2024 to 71st in August 2024. This slight decline in rank is indicative of increasing competition in the market. For instance, Artizen Cannabis has seen a similar downward trend, dropping from 67th to 72nd over the same period. Meanwhile, Avitas has experienced a more significant decline, falling from 41st to 68th, suggesting that Heylo is not alone in facing competitive pressures. On the other hand, Green Haven has shown a positive trend, improving its rank from 96th in May to 70th in August, which could be a potential threat to Heylo's market share. Additionally, Oleum Extracts (Oleum Labs) has also seen a decline, moving from 33rd to 75th, indicating that even well-established brands are facing challenges. These dynamics suggest that Heylo needs to innovate and possibly increase its marketing efforts to maintain and improve its position in the competitive Vapor Pens market in Washington.
Notable Products
In August 2024, Heylo's top-performing product was Snorlax Distillate Cartridge (1g) in the Vapor Pens category, regaining the number one spot with sales of 250 units. Hindu Kush Full Spectrum CO2 Cartridge (1g) climbed to the second position, showing consistent performance over the past months. RawX- Island Boy CO2 Cartridge (1g) slipped from first place in July to third in August. White Hot Guava CO2 Cartridge (1g) maintained its fourth position from July. Wedding Cake CO2 Cartridge (1g) fell to fifth place in August after being second in July, indicating a notable decline in sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
