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Nov-2024
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Overview
Market Insights Snapshot
Hi-Fuel's performance in the Colorado market has shown some fluctuations across different categories. In the Flower category, Hi-Fuel has maintained a presence within the top 30 brands, with rankings fluctuating slightly over the months. Starting at rank 27 in August 2024, the brand dropped to 30 in September but managed to climb back to 27 in October before settling at 28 in November. This suggests a relatively stable presence, though the downward trend in sales from $295,500 in August to $182,797 in November indicates potential challenges in maintaining market share or pricing strategy. Meanwhile, the Pre-Roll category presents a different story; Hi-Fuel was not in the top 30 until November, when it entered at rank 41, highlighting a significant opportunity for growth in this segment.
The absence of Hi-Fuel from the top 30 in the Pre-Roll category for August through October in Colorado could be seen as a concern, suggesting either a lack of focus or competitiveness in this category compared to others. However, the brand's emergence at rank 41 in November indicates a positive shift, possibly due to strategic changes or new product introductions. This movement presents an intriguing potential for Hi-Fuel to expand its footprint in the Pre-Roll segment if the upward trend continues. While the Flower category shows a more consistent performance, the decrease in sales might require attention to sustain its ranking. The contrasting dynamics in these categories suggest that Hi-Fuel might benefit from targeted strategies to capitalize on its strengths and address areas where it is less competitive.
Competitive Landscape
In the competitive landscape of the Flower category in Colorado, Hi-Fuel has maintained a relatively stable position, showing resilience amidst fluctuating market dynamics. Over the past few months, Hi-Fuel's rank hovered around the late 20s, specifically at 27th in August, 30th in September, 27th in October, and 28th in November 2024. This consistency is notable given the volatility observed in competitors' rankings. For instance, Natty Rems experienced significant rank fluctuations, moving from 31st in August to 43rd in October, before recovering to 27th in November. Meanwhile, Clarity Gardens showed a positive trajectory, climbing from 59th in August to 29th in November, indicating a potential threat to Hi-Fuel's position. Despite these shifts, Hi-Fuel's sales have shown a slight downward trend, which could signal a need for strategic adjustments to maintain its competitive edge. Overall, Hi-Fuel's stable ranking amidst these changes suggests a solid market presence, but the brand must remain vigilant to sustain its position against competitors like Kind Love and Level 10 LLC, both of which have shown dynamic movements in their rankings.
Notable Products
In November 2024, the top-performing product for Hi-Fuel was Sex Panther Pre-Roll (1g), which secured the number one rank with sales reaching 1720 units. Following closely, Blowpopz Pre-Roll (1g) and Mr. Big Stuff Pre-Roll (1g) claimed the second and third spots, respectively, indicating strong consumer preference for these items. Pu Tang 2.0 Pre-Roll (1g) and White Truffle Pre-Roll (1g) rounded out the top five, maintaining competitive sales figures. Notably, this lineup marks the first recorded rankings for these products, as no prior data from August to October 2024 is available. The consistent performance of these pre-rolls suggests a stable demand for Hi-Fuel's offerings in this category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
