Oct-2024
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Overview
Market Insights Snapshot
Hi-Fuel has demonstrated a consistent presence in the Colorado cannabis market, particularly in the Flower category. Despite not being in the top 30 brands in July 2024, Hi-Fuel made a noticeable entry into the rankings in August, securing the 25th position. This upward trajectory, however, saw a slight dip in September to the 28th rank, followed by a minor recovery to the 27th position in October. Such fluctuations suggest a competitive environment in the Flower category, where Hi-Fuel is striving to maintain its foothold. The brand's sales figures reflect these movements, with a peak in August and a subsequent decline in the following months.
In the Pre-Roll category in Colorado, Hi-Fuel faced more challenges. The brand did not appear in the top 30 rankings from July to September 2024, indicating a struggle to capture significant market share in this segment. However, by October, Hi-Fuel managed to secure the 68th position, suggesting an initial breakthrough, albeit outside the top 30. This entry could signal potential growth opportunities if the brand continues to strategize effectively. Overall, while Hi-Fuel shows promise in certain areas, there are clear opportunities for improvement and expansion across different product categories and markets.
Competitive Landscape
In the competitive landscape of the Flower category in Colorado, Hi-Fuel has experienced some fluctuations in its market position over the past few months. While it managed to climb to the 25th rank in August 2024, it slightly dropped to the 27th position by October 2024. This shift can be attributed to the dynamic performances of competitors such as Freedom Road, which improved its rank from 30th in July to 25th in October, and Canna Botica (Personalized Organic Treatments), which made a significant leap from 59th in July to 29th in October. Additionally, Indico and Higher Function also showed upward trends, reaching 26th and 28th positions, respectively, by October. Despite these competitive pressures, Hi-Fuel's sales remained relatively stable, indicating a resilient customer base, although it may need to strategize to regain its higher rank amidst the rising competition.
Notable Products
In October 2024, Hi-Fuel's top-performing product was Pu Tang Shake (Bulk) in the Flower category, maintaining its number 1 rank from September with notable sales of 13,347 units. Blowpopz Shake (Bulk) improved its position, climbing from rank 4 in September to rank 2 in October. Lemon Rozay Pre-Roll (1g) made a strong entry into the top rankings, securing the 3rd position. White Truffle (3.5g) re-entered the rankings at position 4, having last been ranked 4th in July. Lemon Rose (3.5g) debuted in the rankings at the 5th position for October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.