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Sep-2024
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Overview
Market Insights Snapshot
Hi5 Seltzer has demonstrated a consistent performance in the Beverage category across several months in Massachusetts. The brand maintained a strong position, ranking second from June to August 2024, before experiencing a slight drop to third place in September. This minor dip in ranking could be attributed to various market dynamics or increased competition within the Beverage category. Despite this, the brand's ability to sustain a top-three position indicates a robust market presence and consumer preference in Massachusetts. The sales trend over these months shows some fluctuations, with notable sales in July, suggesting a peak in consumer demand during the summer months.
While Hi5 Seltzer's performance in Massachusetts is commendable, it is important to note that the brand did not appear in the top 30 rankings in other states or provinces for the same period. This absence could be seen as a potential area for growth or as a limitation in market penetration beyond Massachusetts. The lack of presence in other regions might suggest a focused strategy or challenges in scaling operations and distribution. Understanding the factors behind this absence could provide insights into Hi5 Seltzer's strategic priorities and market positioning. As the brand continues to navigate its expansion, monitoring its performance and ranking changes in Massachusetts and potential new markets will be crucial for assessing future growth opportunities.
Competitive Landscape
In the Massachusetts beverage category, Hi5 Seltzer has consistently held a strong position, maintaining the second rank from June to August 2024 before slipping to third in September. This slight decline in rank coincides with a decrease in sales from $230,359 in August to $202,873 in September. Despite this, Hi5 Seltzer remains a formidable competitor, consistently outperforming brands like CANN Social Tonics and Buzzy, which have fluctuated between the third and fifth ranks. However, Hi5 Seltzer faces stiff competition from Levia, which has maintained the top rank throughout this period, indicating a significant gap in market leadership. Meanwhile, Chill Medicated has shown volatility, ranking as high as second in September, suggesting a dynamic market environment where Hi5 Seltzer must innovate to reclaim its higher standing.
Notable Products
In September 2024, the top-performing product for Hi5 Seltzer was Black Cherry Infused Seltzer 4-Pack (20mg), maintaining its number one rank from previous months with sales of 2079 units. The CBD/THC 2:1 Micro Peach Mango Seltzer 4-Pack (20mg CBD, 10mg THC) secured the second spot, showing a recovery from its fourth position in August. Pomegranate Seltzer 4-Pack (20mg) held steady in third place, while Lime Infused Seltzer 4-Pack (20mg) climbed to fourth, up from fifth in August. Watermelon Seltzer 4-Pack (20mg) dropped to fifth place after being second in August, indicating a shift in consumer preference. Overall, the top products maintained strong sales figures, with some fluctuations in their rankings over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
