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Jan-2025
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Overview
Market Insights Snapshot
Hi5 Seltzer has maintained a consistent performance in the Beverage category in Massachusetts, holding steady at the number two rank from October 2024 through January 2025. This stability suggests a strong and sustained consumer preference for the brand in this state. The sales figures reflect a positive trend, with a notable increase from October to January, indicating growing market penetration and possibly enhanced brand loyalty or successful promotional strategies. The consistent ranking in a competitive category like Beverage underscores Hi5 Seltzer's strong market position in Massachusetts.
It's worth noting that while Hi5 Seltzer has achieved impressive rankings in Massachusetts, there is no available data for other states or provinces, indicating that they did not make the top 30 in those regions during this period. This could be seen as a potential area for growth and expansion, or it could suggest that the brand is focusing its efforts primarily in Massachusetts. The absence from the top rankings in other markets might be a strategic decision or reflect challenges in gaining traction outside of Massachusetts.
Competitive Landscape
In the Massachusetts beverage category, Hi5 Seltzer has consistently maintained its position as the second-ranked brand from October 2024 to January 2025. This stability highlights its strong market presence and consumer loyalty. However, Levia continues to lead the market, holding the top rank throughout the same period, which suggests that Hi5 Seltzer faces stiff competition at the top tier. Despite this, Hi5 Seltzer's sales have shown a positive trend, with a noticeable increase from October to January, indicating growing consumer interest and potential for further market penetration. Meanwhile, CANN Social Tonics and Buzzy have been vying for the third and fourth positions, respectively, with CANN Social Tonics consistently outperforming Buzzy. This competitive landscape suggests that while Hi5 Seltzer is in a strong position, continuous innovation and marketing efforts are essential to challenge Levia's dominance and capitalize on its upward sales trajectory.
Notable Products
In January 2025, the top-performing product from Hi5 Seltzer was Watermelon Seltzer 4-Pack (20mg), achieving the number one rank with sales of 2167 units. Black Cherry Infused Seltzer 4-Pack (20mg) followed closely in second place, maintaining its strong performance from the previous months where it consistently held the top two positions. Lime Infused Seltzer 4-Pack (20mg) secured the third rank, showing a steady climb from November and December 2024. Pomegranate Seltzer 4-Pack (20mg) dropped to fourth place despite a slight increase in sales, indicating a shift in consumer preference. The CBD/THC 2:1 Micro Peach Mango Seltzer 4-Pack (20mg CBD, 10mg THC) rounded out the top five, experiencing a decline from its second-place ranking in December 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
