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Dec-2024
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Overview
Market Insights Snapshot
Hi5 Seltzer has demonstrated a strong performance in the Beverage category within the state of Massachusetts. Over the last four months of 2024, the brand has consistently improved its standing, moving from a rank of 3rd in September to maintaining the 2nd position from October through December. This upward trend is indicative of Hi5 Seltzer's growing popularity and market penetration in Massachusetts, suggesting effective marketing strategies and possibly an increasing consumer preference for their products. Notably, the brand's sales figures also reflect this positive trajectory, with a significant increase in December compared to previous months, highlighting a robust demand during the holiday season.
Despite the impressive performance in Massachusetts, it is important to note that Hi5 Seltzer's presence in other states and provinces is not reflected in the top 30 rankings, which could be a point of concern or an opportunity for growth. The absence of rankings in other markets might indicate either a lack of distribution or competitive challenges that the brand faces outside of its stronghold in Massachusetts. This disparity suggests that while Hi5 Seltzer is capitalizing on its strengths in one region, there is potential to explore and expand its footprint in other areas to achieve a more balanced market presence. Understanding the factors behind their success in Massachusetts could provide insights into strategies that might be adapted for broader market penetration.
Competitive Landscape
In the Massachusetts beverage category, Hi5 Seltzer has consistently maintained its position as the second-ranked brand from October to December 2024, showing a stable presence in the market. This steadiness is particularly notable given the competition from top-ranked Levia, which has consistently held the first position with a significant sales lead. Despite a dip in sales in October, Hi5 Seltzer rebounded strongly in December, indicating a positive trend and resilience in the face of market fluctuations. Meanwhile, CANN Social Tonics and Buzzy have seen slight improvements in their rankings, with CANN Social Tonics moving up to third place in November and December. This competitive landscape suggests that while Hi5 Seltzer is holding its ground, the brand must continue to innovate and engage consumers to maintain its position and close the gap with Levia.
Notable Products
In December 2024, the top-performing product for Hi5 Seltzer was the Black Cherry Infused Seltzer 4-Pack (20mg), maintaining its first-place ranking with sales of 2293 units. The CBD/THC 2:1 Micro Peach Mango Seltzer 4-Pack (20mg CBD, 10mg THC) climbed to second place from its third position in November, indicating a strong upward trend. Lime Infused Seltzer 4-Pack (20mg) also saw a notable rise, moving up to third place from its consistent fifth-place ranking in previous months. Watermelon Seltzer 4-Pack (20mg) remained steady at fourth place, while Pomegranate Seltzer 4-Pack (20mg) dropped to fifth from its previous leading positions. These changes highlight a dynamic shift in consumer preferences within the Hi5 Seltzer product line over the past months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
