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Nov-2025
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Overview
Market Insights Snapshot
In the state of Maryland, Hi*AF has shown a consistent presence in the Vapor Pens category, maintaining a position within the top 30 brands. From August to November 2025, Hi*AF's ranking fluctuated slightly, moving from 24th to 25th. Despite the minor drop in ranking, the brand's ability to remain in the top 30 indicates a steady performance in this competitive market. However, it's worth noting that sales figures have been on a downward trend, with November sales significantly lower than in August, suggesting potential challenges in sustaining market share or consumer interest.
Conversely, in New York, Hi*AF's performance in the Vapor Pens category has not been as robust. The brand did not make it to the top 30 rankings in November 2025, indicating a struggle to capture or maintain a significant market presence. This is a stark contrast to its performance in Maryland, and the absence from the top rankings could be seen as a negative indicator for the brand's market strategy in New York. The declining sales figures over the months further underscore the challenges Hi*AF faces in this state, highlighting the need for strategic adjustments to improve its standing and sales performance in the future.
Competitive Landscape
In the Maryland Vapor Pens category, Hi*AF has experienced fluctuations in its market position, reflecting a dynamic competitive landscape. From August to November 2025, Hi*AF's rank shifted from 24th to 25th, indicating a slight decline in its competitive standing. During this period, Hi*AF's sales also saw a downward trend, aligning with its rank changes. Notably, Just Flower / Just Vape emerged as a significant competitor, climbing from 42nd in August to 24th in November, surpassing Hi*AF in both rank and sales. Meanwhile, DomPen and Flower by Edie Parker maintained lower ranks than Hi*AF throughout this period, though they too experienced sales declines. These shifts suggest a competitive environment where Hi*AF must strategize to regain its footing amidst rising competitors like Just Flower / Just Vape.
Notable Products
In November 2025, the top-performing product for Hi*AF was Electric Pink Lemonade Distillate Disposable 1g from the Vapor Pens category, maintaining its leading position from October with a notable sales figure of 308 units. Sour Patch Watermelon Distillate Disposable 1g also surged to the top rank, sharing the first position, despite being absent from the September rankings. Cherry Limeade Distillate Disposable 1g held a steady performance, securing the second position, a slight drop from its October third rank. Citrus Circus Distillate Disposable 1g entered the rankings for the first time in November, achieving the third position. Mojito Madness Liquid Diamonds Disposable 1g reappeared at fourth, consistent with its earlier performance in August and September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
