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Oct-2024
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Overview
Market Insights Snapshot
Hi*AF has shown a steady presence in the Vapor Pens category in Maryland, where the brand has maintained a strong position within the top 15 brands over the past few months. From July to October, their ranking fluctuated slightly, moving from 15th to 13th place, indicating a consistent performance in this competitive category. This stability is underscored by a noticeable increase in sales from July to August, suggesting a positive reception among consumers. However, the subsequent months saw some variability in sales, which could imply seasonal trends or shifts in consumer preferences.
In contrast, Hi*AF's performance in New York presents a different picture. The brand did not rank within the top 30 for the Vapor Pens category until September, where it entered at 62nd place and maintained a similar position in October. This late entry into the rankings might highlight challenges in market penetration or increased competition. The sales figures during these months indicate a relatively small market share, which could suggest potential areas for strategic growth or a need for increased brand visibility in this state. Understanding these dynamics can provide insights into Hi*AF's market strategies and future opportunities.
Competitive Landscape
In the Maryland Vapor Pens category, Hi*AF has shown a relatively stable performance in recent months, maintaining a rank between 13th and 15th from July to October 2024. This consistency suggests a steady market presence, although it faces stiff competition from brands like Curio Wellness and Grow West Cannabis Company, which have consistently ranked higher. Notably, Savvy made a significant leap from 19th in September to 11th in October, indicating a potential shift in consumer preferences that could affect Hi*AF's market share if the trend continues. Despite these challenges, Hi*AF's sales figures reflect a positive trajectory, especially from August to October, suggesting effective marketing strategies or product offerings that resonate with consumers. To maintain or improve its position, Hi*AF may need to analyze these competitive dynamics closely and adapt accordingly.
Notable Products
In October 2024, Hi*AF's top-performing product was the Kiwi Berry Bliss Distillate Disposable (1g) in the Vapor Pens category, which rose to the first position with sales of 1143 units. The Lemon Cake Distillate Disposable (1g) followed closely in second place, maintaining its strong performance from the previous months, having been ranked first in September and third in August. Tigers Blood Distillate Cartridge (0.5g) debuted in the third position, showcasing promising sales figures. The Sweet Strawberry Banana Distillate Disposable (1g) dropped to fourth place after being the top product in August. Lastly, Juicy Red Apple Distillate Disposable (1g) rounded out the top five, demonstrating a consistent decline from its third-place ranking in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
