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Aug-2024
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Overview
Market Insights Snapshot
Hi*AF has shown notable performance in the Vapor Pens category across various states, particularly in Maryland. Over the past few months, Hi*AF's ranking in Maryland has steadily improved, moving from 25th in May 2024 to 17th by August 2024. This upward trend indicates a growing acceptance and popularity of their products within the state. The brand's sales figures in Maryland have also seen a significant increase, with August 2024 sales reaching a notable peak, suggesting a strong market presence and effective product positioning in the state.
However, Hi*AF's performance in other states and categories is not as prominent, as the brand did not make it into the top 30 brands in several other key markets. This absence highlights potential areas for growth and improvement. The consistent ranking within the top 30 in Maryland's Vapor Pens category is a positive sign, but the lack of presence in other states suggests that Hi*AF might need to strategize differently to penetrate and compete in those markets. Overall, while Hi*AF is making significant strides in Maryland, there is room for expansion and increased visibility in other regions.
Competitive Landscape
In the competitive landscape of vapor pens in Maryland, Hi*AF has shown a notable upward trend in its rankings and sales over the past few months. Starting from a rank of 25 in May 2024, Hi*AF climbed to 17 by July 2024, maintaining this position into August 2024. This positive trajectory is indicative of a growing market presence and increasing consumer preference. In contrast, competitors like O.penVape and Roll One have experienced fluctuations in their rankings, with O.penVape dropping from 10th in May to 15th in August, and Roll One falling out of the top 20 in July before recovering to 18th in August. Meanwhile, Savvy has shown a more volatile pattern, peaking at 11th in July but slipping to 16th in August. The consistent rise of Hi*AF amidst these fluctuations suggests a robust strategy and growing consumer loyalty, positioning it favorably against its competitors in the Maryland vapor pen market.
Notable Products
In August 2024, the top-performing product for Hi*AF was Juicy Red Apple Distillate Disposable (1g) in the Vapor Pens category, which secured the number one rank with impressive sales of 1007 units. Peaches & Cream Distillate Disposable (1g) followed closely, moving up to the second position from its previous top rank in July. Raspberry Crave Distillate Disposable (1g) climbed to the third spot, showing significant improvement from its fourth rank in June. Strawberry Milkshake Distillate Disposable (1g) held steady at fourth place, maintaining its position from July. Rainbow Sherbert Distillate Cartridge (0.5g) dropped to fifth place after previously leading the rankings in May, indicating a notable shift in consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
