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Sep-2024
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Overview
Market Insights Snapshot
In the state of Maryland, Hi*AF has shown a strong upward trend in the Vapor Pens category over the past few months. Starting from a rank of 21 in June 2024, Hi*AF improved its position to 15 by July, maintaining a steady climb to rank 14 in both August and September. This consistent improvement in rankings suggests a growing consumer preference for Hi*AF's vapor pen offerings within the Maryland market. The brand's sales trajectory also reflects this positive trend, with a notable increase from June to August, before experiencing a slight dip in September. Such performance highlights Hi*AF's ability to capture market share in a competitive landscape, although the slight sales decline in September might warrant attention to sustain its growth momentum.
Despite the promising performance in Maryland, it's important to note that Hi*AF's presence in other states and categories remains undisclosed, indicating that the brand may not yet be in the top 30 rankings elsewhere. This absence could represent an opportunity for Hi*AF to expand its market reach and diversify its product offerings across different states and categories. The brand's ability to replicate its success in Maryland in other regions could significantly enhance its overall market position. However, the lack of visibility in additional markets might also suggest potential challenges or a focus on strengthening its current stronghold before pursuing broader expansion. Such strategic decisions could shape Hi*AF's future growth trajectory and influence its standing in the cannabis industry.
Competitive Landscape
In the competitive landscape of vapor pens in Maryland, Hi*AF has shown a notable improvement in its market position over the past few months. Starting from a rank of 21 in June 2024, Hi*AF climbed to 14 by September 2024, indicating a positive trajectory in consumer preference and market penetration. This upward movement contrasts with brands like Curio Wellness, which saw a slight decline from 11 to 12, and CULTA, which maintained a relatively stable position but did not break into the top 15. Meanwhile, Roll One demonstrated a similar upward trend, moving from 18 to 13, suggesting competitive pressure in the mid-tier rankings. Hi*AF's sales growth aligns with its improved ranking, reflecting a robust increase from July to August, although it experienced a slight dip in September. This dynamic market environment highlights the importance for Hi*AF to continue leveraging its momentum to capture more market share and solidify its position against competitors.
Notable Products
In September 2024, Strawberry Milkshake Distillate Disposable (1g) emerged as the top-performing product for Hi*AF, leading the Vapor Pens category with sales reaching 925 units. Juicy Red Apple Distillate Disposable (1g) closely followed in second place, although its sales decreased from August's peak of 990 units to 811 units. Kiwi Berry Bliss Distillate Disposable (1g) made a notable entry in the rankings, securing the third position with no prior ranking history. Electric Pink Lemonade Distillate Disposable (1g) dropped to fourth place after previously holding the top spot in July. Lemon Cake Distillate Disposable (1g), which was ranked first in August, experienced a significant decline, falling to fifth place with sales of 657 units.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
