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Aug-2025
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Overview
Market Insights Snapshot
In Maryland, Hi*AF has maintained a consistent presence within the top 30 rankings for Vapor Pens, though it experienced slight fluctuations over the months. Starting at rank 21 in May 2025, the brand saw a dip to rank 25 by July, before slightly recovering to rank 24 in August. Despite these shifts, Hi*AF's sales in Maryland showed a notable decline from May to June, followed by a modest recovery in the subsequent months. This pattern suggests that while the brand's market position remains relatively stable, it faces competitive pressures that may be impacting its growth trajectory.
In contrast, Hi*AF's performance in New York reveals a different story. The brand did not break into the top 30 rankings for Vapor Pens, indicating a more challenging market environment. Despite this, there was a positive trend in sales, with a significant increase from May to June 2025, suggesting that the brand is gaining traction even if it hasn't yet achieved a top-tier ranking. This improvement in sales volume, despite not being in the top 30, could signal potential for future growth if the brand continues to build its presence and capitalize on emerging opportunities within the New York market.
Competitive Landscape
In the competitive landscape of vapor pens in Maryland, Hi*AF has experienced fluctuations in its market position from May to August 2025. While Hi*AF ranked 21st in May, it saw a decline to 24th by August. This shift is notable when compared to competitors like CULTA, which maintained a consistent presence in the top 20 until July, and Sunnies by SunMed, which improved its rank from 28th in May to 22nd by August. Despite the downward trend in rank, Hi*AF's sales figures suggest a competitive edge over SunMed, which saw a more significant drop in sales and rank, falling to 26th in August. The data indicates that while Hi*AF faces challenges in maintaining its rank, it remains competitive in sales, suggesting potential for strategic growth with targeted marketing efforts.
Notable Products
In August 2025, Hi*AF's top-performing product was Cherry Limeade Distillate Disposable in the Vapor Pens category, which climbed to the number 1 rank with sales of 1033 units. Strawberry Milkshake Distillate Disposable made a notable debut, securing the 2nd position. Lemon Cake Distillate Disposable, which was previously the top product in July, slipped to the 3rd rank. Mojito Madness Liquid Diamonds Disposable maintained a consistent 4th position over the months. Meanwhile, Electric Pink Lemonade Distillate Cartridge saw a decline, dropping from its previous top positions to 5th place in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
