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Sep-2025
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Overview
Market Insights Snapshot
Hi*AF has demonstrated a consistent presence in the Vapor Pens category within Maryland. Over the months from June to September 2025, the brand has maintained a steady ranking, oscillating between the 22nd and 24th positions, indicating a stable foothold in the market. Notably, the brand's sales saw a peak in July 2025, suggesting a possible promotional activity or heightened consumer interest during that period. The ability to remain within the top 30 brands consistently in Maryland highlights Hi*AF's resilience and potential consumer loyalty in this category, a significant achievement given the competitive nature of the cannabis market.
In contrast, Hi*AF's performance in New York presents a different scenario. The brand did not make it to the top 30 rankings in the Vapor Pens category from June to September 2025, with rankings ranging from 70th to 83rd. This indicates a challenge in gaining traction within this state, potentially due to stronger competition or differing consumer preferences. The downward trend in sales from June to September further underscores the need for strategic adjustments to enhance market presence in New York. While the brand's performance in New York may not be as robust as in Maryland, it provides an opportunity for Hi*AF to explore new strategies to capture a larger share of the market.
Competitive Landscape
In the Maryland Vapor Pens category, Hi*AF has shown a relatively stable performance, maintaining its rank within the top 25 brands from June to September 2025. Despite a slight fluctuation, Hi*AF's rank moved from 23rd in June to 22nd in July, then back to 24th in August, and finally settled at 23rd in September. This consistency suggests a steady presence in the market, although it faces stiff competition from brands like Roll One / R.O., which consistently ranks higher, holding positions between 19th and 22nd during the same period. Meanwhile, Sunnies by SunMed has also shown competitive strength, frequently outperforming Hi*AF by securing ranks between 21st and 25th. The sales data indicates that while Hi*AF has maintained a solid sales volume, there is room for growth, especially when compared to the higher sales figures of its competitors. This analysis highlights the need for Hi*AF to strategize effectively to improve its market position and sales performance in the Maryland Vapor Pens market.
Notable Products
In September 2025, the top-performing product for Hi*AF was Mango Sunrise Distillate Disposable (1g) in the Vapor Pens category, securing the number one rank with sales of 708 units. Cherry Limeade Distillate Disposable (1g) followed closely in second place, dropping from its previous top spot in August. Strawberry Milkshake Distillate Disposable (1g) maintained a strong presence, ranking third after being second in August. Mojito Madness Liquid Diamonds Disposable (1g) consistently held the fourth position from July through September. Electric Pink Lemonade Distillate Disposable (1g) entered the rankings in September, marking its debut at fifth place.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
