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Jan-2025
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Overview
Market Insights Snapshot
In the Maryland market, Hi*AF has shown a downward trend in the Vapor Pens category, with its ranking slipping from 15th in October 2024 to 27th by January 2025. This decline is also reflected in their sales figures, which decreased significantly from $434,923 in October to $154,263 in January. The continuous drop in both ranking and sales could be indicative of increased competition or changing consumer preferences within the state. It's crucial for Hi*AF to analyze these movements closely to strategize effectively and regain their standing in this market.
Meanwhile, in New York, Hi*AF's performance in the Vapor Pens category has been quite volatile. The brand was not in the top 30 in November and December 2024, but made a notable comeback to rank 68th in January 2025. This re-entry into the rankings, despite not being present in the top 30 for two consecutive months, suggests a positive turnaround or a successful marketing effort. However, the absence from the top 30 during those months highlights the challenges faced by the brand in maintaining consistent visibility in the competitive New York market.
Competitive Landscape
In the Maryland Vapor Pens category, Hi*AF has experienced a notable decline in its market position, dropping from 15th place in October 2024 to 27th by January 2025. This downward trend in rank is mirrored by a significant decrease in sales over the same period, indicating potential challenges in maintaining market share. In contrast, Flower by Edie Parker has shown resilience, improving its rank from 25th in October to 21st in December before settling at 25th in January, with sales peaking in December. Meanwhile, Verano and District Cannabis have maintained relatively stable positions, although neither has broken into the top 20. The emergence of Exotic Elevations, which climbed from 46th in October to 29th in January, suggests increasing competition in the lower ranks. These shifts underscore the competitive dynamics in Maryland's Vapor Pens market, where Hi*AF must strategize to regain its earlier standing and counteract the upward momentum of its rivals.
Notable Products
In January 2025, Hi*AF's Rainbow Sherbert Distillate Cartridge (0.5g) emerged as the top-performing product, climbing from fifth place in December 2024 to first place, with sales reaching 477 units. Juicy Red Apple Distillate Disposable (1g) dropped from its leading position in December to second place, indicating a slight decrease in popularity. Electric Pink Lemonade Distillate Cartridge (0.5g) made a notable entry into the rankings, securing the third position. Meanwhile, Electric Pink Lemonade Distillate Disposable (1g) improved its standing from fifth to fourth place. Cranberry Pomegranate Distillate Disposable (1g) maintained its position at fifth place, showing consistent performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
