.svg){kind=small}
Jan-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
HiColor's performance in the Maryland market, specifically in the Edible category, showcases a dynamic yet slightly declining trend over the past few months. Starting from a rank of 10 in October 2024, HiColor improved its position to 9 in November, indicating a positive reception or strategic success during that period. However, the subsequent months saw a slip back to 10 in December and further down to 12 by January 2025. This downward movement suggests potential challenges or increased competition in the Edible category within the state. Despite these fluctuations, HiColor managed to generate a significant sales figure in October 2024, highlighting its strong market presence during that time.
In terms of category rankings, HiColor's presence in the top 30 brands within Maryland is notable, albeit with a slight decline in rank over the observed period. The absence of rankings in other states or categories suggests that HiColor is either focusing its efforts primarily in Maryland or facing challenges in breaking into other markets. This concentration might be strategic, allowing HiColor to capitalize on its strengths within a familiar market. However, the lack of visibility in additional states or categories could also indicate potential areas for growth or a need for strategic adjustment. Understanding these dynamics could be crucial for stakeholders looking to optimize HiColor's market performance.
Competitive Landscape
In the Maryland edibles market, HiColor has experienced notable fluctuations in its rank and sales over the past few months. Starting from October 2024, HiColor held the 10th position, which it maintained in December 2024, before slipping to 12th in January 2025. Despite this slight decline, HiColor's sales remained relatively robust, peaking in November 2024. In contrast, Beboe demonstrated a dynamic performance, climbing from 11th in October 2024 to 9th by January 2025, with sales showing a strong upward trend. Meanwhile, Strane experienced a peak in November 2024, reaching the 8th position, but settled at 14th by January 2025, indicating a volatile market presence. Jams also showed significant improvement, moving from 14th in October 2024 to 11th by January 2025, reflecting a consistent increase in sales. Dixie Elixirs maintained a steady rank, improving slightly from 15th in October 2024 to 13th by December 2024, before stabilizing. These competitive dynamics suggest that while HiColor remains a strong contender, it faces stiff competition from brands like Beboe and Jams, which are gaining traction in the market.
Notable Products
In January 2025, HiColor's top-performing product was the CBN/THC 1:1 Blackberry Dream Gummies 10-Pack (100mg CBN, 100mg THC), reclaiming its top spot from October 2024 with a notable sales figure of 2824 units. The Cherry RSO Gummies 10-Pack (100mg) ranked second, slipping from its December 2024 first place, with consistent sales performance. The CBG/CBD/THC 1:1:1 Raspberry Lemonade Gummies 10-Pack (100mg CBG, 100mg CBD, 100mg THC) climbed to third place, improving from its fifth-place debut in December. Hawaiian Pineapple Gummies 10-Pack (100mg) made its first appearance in the rankings, securing fourth place. Meanwhile, Blueberry RSO Gummies 10-Pack (100mg) dropped to fifth, showing a decline compared to its previous rank in December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
