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Sep-2024
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Overview
Market Insights Snapshot
High Garden has shown a consistent presence in the vapor pens category in New York. Over the months from June to September 2024, the brand maintained its ranking at 15th position, indicating a stable performance in this competitive category. Despite the slight fluctuation in sales, with a notable increase in August, the brand's ability to hold its rank suggests a solid customer base and effective market strategies. This consistent ranking in a major market like New York highlights the brand's resilience and potential for growth, even as it faces challenges from other competitors aiming for the top spots.
Interestingly, High Garden's absence from the top 30 in other states or categories could be seen as a gap in their market penetration strategy. This absence highlights potential opportunities for expansion and diversification, particularly in states where the cannabis market is rapidly growing. By focusing on strengthening its presence beyond New York, High Garden could enhance its overall market share and brand recognition. The performance in New York could serve as a benchmark for entering or improving standings in other markets, leveraging the insights gained from their current customer engagement and sales strategies.
Competitive Landscape
In the competitive landscape of vapor pens in New York, High Garden has maintained a consistent rank of 15th from July to September 2024, showing stability in its market position. Despite this steadiness, High Garden faces significant competition from brands like Off Hours, which consistently ranks higher, holding the 14th position in both August and September 2024, and showing a positive sales trend. Meanwhile, CRU Cannabis has also maintained a stable rank at 16th, closely trailing High Garden, indicating a tight competition. Notably, Mfused has shown a remarkable improvement, jumping from 20th in July to 13th by September, potentially posing a future threat to High Garden's rank. This competitive environment suggests that while High Garden's sales remain robust, strategic marketing efforts may be necessary to enhance its rank amidst rising competitors.
Notable Products
In September 2024, High Garden's top-performing product was the Blue Dream Live Resin Cartridge (1g) in the Vapor Pens category, maintaining its number one rank consistently since June, with a notable sales figure of 2144 units. The Girl Scout Cookies Live Resin Cartridge (1g) also held steady at the second rank throughout the months, showing strong performance with slightly decreased sales compared to August. The Northern Lights Live Resin Cartridge (1g) continued its third-place position, demonstrating a gradual increase in sales since June. The GMO Cookies Pre-Roll (0.5g) remained in fourth place, despite a slight drop in sales from August to September. Notably, the Sour Diesel Live Resin Cartridge (1g) entered the rankings in September, debuting at fifth place, indicating a promising new addition to High Garden's lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
