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May-2026
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Market Insights Snapshot
High Garden operated as a single-category brand in May 2026, with Vapor Pens accounting for 100.0% of sales and an average price of $40.24; within that category, sales declined 15.01% year over year while accelerating 17.87% month over month. Despite the brand’s overall sales down 17.71% year over year and the average price up 3.88% year over year, Vapor Pens remained the sole volume driver, indicating that the monthly rebound is concentrated in one SKU family rather than diversified across formats; the thesis is that a one-category footprint amplifies volatility, making pricing and promotional moves in Vapor Pens disproportionately impactful on total outcomes.
Positioning-wise, the 100.0% reliance on Vapor Pens means May 2026’s 17.87% month-over-month lift maps almost one-for-one to total brand movement, while the 15.01% year-over-year decline tracks closely with the brand-level 17.71% contraction; at the market level, High Garden ranked 28 in New York Vapor Pens, placing it in a mid-pack posture rather than a share-defining tier. The implication is that High Garden is trading momentum within a single lane: modest price inflation of 3.88% year over year may be cushioning unit softness but not reversing the year-over-year decline, so improving rank from 28 will likely require either deeper penetration within Vapor Pens subsegments or selective category adjacency to de-risk single-category exposure.
Competitive Landscape
High Garden sits at rank 28 in NY Vapor Pens in May 2026, down 8 positions year over year from rank 20 and unchanged versus February 2026 at rank 28, while the category peak of rank 15 in May 2024 underscores a 13-place slide from the brand’s high-water mark. In contrast, Fernway improved its rank from 4 to 2 as of May 2026 with a 61.5% year-over-year sales increase, whereas Ayrloom slipped from rank 2 to 3 alongside a 15.3% year-over-year sales decline, and Jaunty held rank 1 despite a 16.5% year-over-year sales contraction, indicating High Garden’s static rank is occurring amid both upward and downward peer movements. The pattern implies that a multi-quarter stall at rank 28, coupled with an 8-rank year-over-year drop and a two-year fall of 13 positions from the May 2024 peak, points to share being ceded to faster risers like Fernway even as top players like Jaunty contract in dollars.
Notable Products
GG4 Live Resin Reload Cartridge (1g) set the tone in May 2026 with a -18.9% month-over-month decline while holding rank 9, outpacing the milder -7.3% slide at rank 7 for King Louis XIII Live Resin Cartridge (1g). In contrast, Fruity Pebblez Live Resin Cartridge (1g) rose 17.8% to rank 4 and OG Kush Live Resin Cartridge (1g) climbed 14.3% at rank 2, while category leader Super Lemon Haze Live Resin Cartridge (1g) at rank 1 dipped -4.5% on $63,471 in sales. Eight of the top ten are Vapor Pens within a single Live Resin Cartridge format, indicating High Garden’s assortment is concentrated around a narrow form factor where modest shifts in a few SKUs can quickly reallocate share.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
