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Nov-2024
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Overview
Market Insights Snapshot
High Garden has shown a consistent upward trend in the Vapor Pens category in New York. Starting from a rank of 19 in August 2024, the brand has steadily climbed to the 15th position by November 2024. This movement suggests a growing acceptance and preference for High Garden's products among consumers in this state. While the sales figures have fluctuated, with a notable dip in September followed by a recovery, the overall trajectory remains positive. This upward trend in ranking indicates that High Garden is successfully enhancing its market presence in New York, which could be a result of strategic marketing efforts or product innovation.
However, it is important to note that High Garden's performance across other states and categories is not outlined in the available data, suggesting that the brand may not have made it into the top 30 rankings in those regions or categories. This absence can be interpreted in different ways; it could imply that High Garden is still in the process of establishing itself in other markets or that its focus has been primarily on strengthening its position in New York. Without further data, it's difficult to ascertain the brand's comprehensive performance, but the insights from New York indicate a promising trajectory in at least one key market.
Competitive Landscape
In the competitive landscape of vapor pens in New York, High Garden has shown a promising upward trajectory in recent months. Starting from a rank of 19 in August 2024, High Garden climbed to the 15th position by November 2024, indicating a positive trend in market presence. This improvement in rank is notable when compared to CRU Cannabis, which remained relatively stable, slightly improving from 18th to 16th position over the same period. Meanwhile, Florist Farms and Off Hours have maintained a stronger hold in the market, consistently ranking higher than High Garden, although High Garden's sales growth suggests it is closing the gap. Interestingly, Hepworth experienced a decline, moving from 14th to 17th, which could present an opportunity for High Garden to capture some of its market share. Overall, High Garden's upward movement in rank and sales growth highlights its potential to further strengthen its position in the New York vapor pen market.
Notable Products
In November 2024, the top-performing product for High Garden was the Strawberry Cheesecake Pre-Roll (1g), which jumped to the number one spot with sales of 2418 units. The Blue Dream Live Resin Cartridge (1g) slipped to second place after maintaining the top rank from August through October. The Girl Scout Cookies Live Resin Cartridge (1g) consistently held the third position over the past months, while the Northern Lights Live Resin Cartridge (1g) followed closely in fourth place. Notably, the Sour Diesel Live Resin Cartridge (1g) made its debut in the rankings at fifth place, indicating a strong entry into the market. This reshuffling of ranks highlights a significant shift in consumer preference towards pre-rolls in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
