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Dec-2024
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Overview
Market Insights Snapshot
High Gorgeous by Yummi Karma has shown a notable presence in the Tincture & Sublingual category in California. After not being present in the top 30 rankings for September and October 2024, the brand made a significant entry in November, securing the 21st position. This movement into the rankings suggests a growing consumer interest or successful marketing strategies that have begun to pay off. The absence in the earlier months could have been a strategic repositioning or a result of increased competition, but the entry in November marks a positive upward trend for the brand in the state.
While the performance in California shows promise, the lack of data from other states might indicate a limited geographical reach or focus primarily on the California market. The absence from the top 30 in other states or provinces could suggest either a concentrated market strategy or challenges in scaling operations beyond California. This focus might be beneficial in solidifying their presence and brand loyalty within the state before expanding further. However, it also highlights potential opportunities for growth if the brand chooses to leverage its current momentum and explore markets beyond California.
Competitive Landscape
In the competitive landscape of the Tincture & Sublingual category in California, High Gorgeous by Yummi Karma has faced notable challenges in maintaining its rank among the top brands. Despite not securing a position in the top 20 from September to November 2024, High Gorgeous by Yummi Karma re-emerged in December 2024, ranking 21st. This indicates a potential upward trend, although it remains outside the top 20. In comparison, Kind Medicine also did not rank in the top 20 until October, when it achieved a 22nd place, suggesting a similar struggle to break into the higher echelons. Meanwhile, High Power managed to secure the 20th position in September, indicating stronger sales performance. Opi-Not consistently held the 20th position in November and December, demonstrating stable sales, although with a slight decline in December. Dr. May consistently outperformed the others, maintaining a top 20 presence throughout the period, albeit with a downward trend from 17th in September to 19th in December. These dynamics suggest that while High Gorgeous by Yummi Karma is making strides to improve its market position, it faces stiff competition from brands like Dr. May and Opi-Not, which have demonstrated more consistent sales and rankings.
Notable Products
In December 2024, the top-performing product from High Gorgeous by Yummi Karma was the CBD Plain Jane Tincture (1000mg CBD, 30ml), maintaining its consistent rank of 1 since September 2024, with a sales figure of 153 units. The CBD Plain Jane Tincture (600mg CBD, 30ml) ranked second, a slight drop from its shared top position in November, with sales increasing from the previous month. The CBD/THC 2:1 Ice Queen Cooling Roll-On (300mg CBD, 150mg THC, 89ml) held steady at third place, despite a slight decrease in sales compared to November. Notably, the CBD/THC/THCA 1:3:1 Night Owl Lavender Body Lotion (100mg CBD, 300mg THC, 100mg THCA, 3.4 fl oz) re-entered the rankings at fourth place, mirroring its position from October. The CBD Plain Jane Body Creme (200mg CBD, 120ml, 4oz) was not ranked in December, indicating a potential decline in popularity or availability.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
