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Aug-2024
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Overview
Market Insights Snapshot
High Gorgeous by Yummi Karma has shown a notable presence in the Tincture & Sublingual category in California. In May 2024, the brand was ranked 24th, but it fell out of the top 30 in June and July. However, it made a significant comeback in August, climbing to the 20th position. This fluctuation indicates that while the brand may face challenges in maintaining a steady ranking, it has the potential to rebound effectively in the competitive California market.
The sales data further underscores this point, with sales figures rising from $10,986 in May to $12,367 in August. This upward trend in sales suggests that despite the inconsistent rankings, consumer interest in High Gorgeous by Yummi Karma's products remains strong. The brand's ability to re-enter the top 30 in August after a two-month absence highlights its resilience and potential for growth in the Tincture & Sublingual category within California.
Competitive Landscape
In the competitive landscape of the California Tincture & Sublingual category, High Gorgeous by Yummi Karma has shown a notable fluctuation in its ranking and sales performance over recent months. After not being in the top 20 in June and July 2024, High Gorgeous by Yummi Karma re-entered the rankings at the 20th position in August 2024, indicating a positive trend in sales, which increased from $10,986 in May to $12,367 in August. In contrast, Kind Medicine maintained a more consistent presence, ranking 19th in both June and July before dropping to 21st in August, with sales peaking at $18,732 in June. My Blue Dove also experienced a decline, dropping from 10th place in May and June to 17th in July and August, though their sales remained significantly higher, reaching $21,484 in August. High Power showed a similar pattern to High Gorgeous by Yummi Karma, re-entering the rankings at 19th place in August after being absent in July, with sales increasing to $12,817. Meanwhile, Santa Cruz Mountain Tops appeared in the rankings only in August, at 22nd place. These dynamics suggest that while High Gorgeous by Yummi Karma is regaining traction, it faces stiff competition from brands like Kind Medicine and My Blue Dove, which have maintained higher sales and more stable rankings.
Notable Products
In August 2024, the top-performing product from High Gorgeous by Yummi Karma was the CBD Plain Jane Tincture (1000mg CBD, 30ml), maintaining its first-place ranking with sales of 202 units. The CBD Plain Jane Tincture (600mg CBD, 30ml) held the second spot, showing a significant increase in sales compared to previous months. The CBD Plain Jane Body Lotion (500mg CBD, 100ml, 3.4oz) climbed to the third position from fourth in July 2024. A new entrant, the CBD/THC 1:1 Cheeky Minx Body Lotion (250mg CBD, 250mg THC, 100ml, 3.4oz), debuted in fourth place. The CBD/THC 2:1 Ice Queen Cooling Roll-On (300mg CBD, 150mg THC, 89ml) did not rank in August 2024, despite being third in July 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
