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Oct-2024
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Overview
Market Insights Snapshot
High Gorgeous by Yummi Karma has shown a noteworthy presence in the California market, particularly within the Tincture & Sublingual category. In August 2024, the brand achieved a rank of 20th, marking its entry into the top 30 for that category. This movement is significant as it indicates a growing acceptance and popularity of their products in one of the largest cannabis markets in the United States. However, the absence of a ranking in July, September, and October suggests that maintaining a consistent position in the top 30 remains a challenge. This fluctuation might be attributed to various factors including competitive dynamics and consumer preferences which could be explored further.
While their August performance in California is commendable, the lack of ranking data for other months highlights potential volatility or challenges in sustaining momentum. This inconsistency might suggest that while High Gorgeous by Yummi Karma can capture consumer interest, maintaining it over time could require strategic adjustments. Observing these trends can provide insight into how the brand might strengthen its market position or address any underlying issues that prevent sustained ranking. Understanding these dynamics is crucial for stakeholders looking to capitalize on growth opportunities within this competitive landscape.
Competitive Landscape
In the competitive landscape of the Tincture & Sublingual category in California, High Gorgeous by Yummi Karma has experienced fluctuating rankings, notably appearing in the top 20 only in August 2024 at rank 20. This indicates a challenge in maintaining a consistent market presence compared to competitors such as Breez, which maintained a steady presence in the top 20 from July to August 2024, despite a slight drop in sales. Meanwhile, High Power showed resilience by maintaining a consistent rank of 19 in August and September, suggesting a stable customer base. Kind Medicine re-entered the top 20 in October, indicating a potential upward trend. The fluctuating presence of High Gorgeous by Yummi Karma suggests a need for strategic adjustments to enhance brand visibility and sales consistency in this competitive market.
Notable Products
In October 2024, the top-performing product from High Gorgeous by Yummi Karma was the CBD Plain Jane Tincture (1000mg CBD, 30ml), maintaining its number one ranking since July 2024 with sales of 108 units. Following closely, the CBD Plain Jane Tincture (600mg CBD, 30ml) held steady in the second position throughout the same period. The CBD/THC 2:1 Ice Queen Cooling Roll-On (300mg CBD, 150mg THC, 89ml) ranked third, consistent with its previous performance in July and September. The CBD Plain Jane Body Creme (200mg CBD, 120ml, 4oz) and the CBD/THC/THCA 1:3:1 Night Owl Lavender Body Lotion (100mg CBD, 300mg THC, 100mg THCA, 3.4 fl oz) both maintained their fourth place from September to October. Overall, the rankings of these products have shown remarkable consistency over the months, indicating strong consumer preference and steady demand in their respective categories.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
