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Nov-2024
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Overview
Market Insights Snapshot
High Life Farms has shown mixed performance across different categories and states in recent months. In the Flower category in Michigan, the brand experienced a fluctuating ranking, starting at 39th in August 2024, improving to 33rd in October, but then dropping significantly to 76th by November. This volatility suggests that while there was a temporary improvement, sustaining a top position has been challenging. The sales figures also reflect this inconsistency, with a notable decline from August to November. This drop in rankings and sales could indicate increased competition or shifting consumer preferences in the Michigan market.
On the other hand, in the Pre-Roll category in Michigan, High Life Farms did not make it into the top 30 until November 2024, when they ranked 95th. This late entry into the rankings could be seen as a positive sign of growth potential in a category where they previously had no presence. However, the absence from the top 30 in prior months highlights the competitive nature of the market and the challenges the brand faces in gaining significant traction in this segment. The performance across these categories suggests that while High Life Farms has areas of potential growth, they also face significant hurdles in maintaining and improving their market position.
Competitive Landscape
In the competitive landscape of the Michigan flower category, High Life Farms has experienced notable fluctuations in its market position from August to November 2024. Initially ranked at 39th in August, High Life Farms saw a dip to 54th in September before rebounding to 33rd in October, only to fall again to 76th in November. This volatility contrasts with competitors like Cloud Cover (C3), which showed a more stable upward trend, improving from 95th in August to 68th in October before a slight decline to 82nd in November. Meanwhile, Traphouse Cannabis Co. maintained a relatively stable presence, ranking 48th in both September and October, though it dropped to 70th in November. Strane and Galenas entered the top 20 in October and November, indicating a growing presence. These dynamics suggest that while High Life Farms has strong sales potential, as evidenced by its peak in October, it faces stiff competition and market volatility, underscoring the need for strategic adjustments to maintain and improve its market position.
Notable Products
In November 2024, High Life Farms' Melted Strawberry Pre-Roll (1g) emerged as the top-performing product with remarkable sales figures of 4485 units, leading the Pre-Roll category. Following closely, Sub Zero Pre-Roll (1g) and Cookie Crasher Pre-Roll (1g) secured the second and third positions, respectively. Garlic Mints (Bulk) and Candy Fumes #4 (3.5g) rounded out the top five, both in the Flower category. Notably, these rankings represent a significant debut for these products as they were not listed in the top rankings in previous months. This indicates a strong market entry and increasing consumer preference for these offerings in November.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
