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Oct-2024
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Overview
Market Insights Snapshot
High Life Farms has shown a fluctuating performance in the Michigan market, particularly in the Flower category. After a dip in rankings during August and September, where they fell to 36th and 49th positions respectively, the brand made a notable comeback in October, securing the 28th spot. This resurgence in rank indicates a positive trend, which is further supported by the increase in sales from September to October, suggesting a recovery in consumer demand or strategic improvements. However, the brand's absence from the top 30 in the Pre-Roll category is a point of concern, as it highlights a potential area for growth or increased competition in that segment.
While High Life Farms has managed to regain its standing in the Flower category in Michigan, the lack of presence in the top 30 for Pre-Rolls from August onwards suggests that there may be challenges or shifts in consumer preferences that the brand needs to address. This absence could be viewed as a missed opportunity in a category that often sees high consumer interest. Understanding the dynamics behind these rankings and sales movements could provide valuable insights into the brand's overall strategy and market positioning. The fluctuations in rankings and sales performance across these categories underscore the competitive nature of the cannabis market in Michigan and highlight the importance of adaptability and market awareness for sustained success.
Competitive Landscape
In the competitive landscape of the Michigan flower category, High Life Farms has demonstrated a notable fluctuation in its market position over recent months. After starting at rank 31 in July 2024, High Life Farms experienced a dip, falling to rank 49 in September, before making a significant recovery to rank 28 by October. This recovery is particularly impressive when compared to competitors such as LivWell, which saw a decline from rank 11 in July to 30 in October, and Cheech & Chong's, which improved from rank 48 in July to 29 in October. Meanwhile, Goldkine showed a strong performance, jumping from rank 38 in July to 19 in September, before settling at 27 in October. Everyday Cannabis maintained a relatively stable rank, ending at 26 in October. These dynamics suggest that while High Life Farms faces stiff competition, its ability to rebound and improve its ranking indicates a resilient market presence and potential for growth in sales, especially as it outpaces some competitors in the latest month.
Notable Products
In October 2024, the top-performing product for High Life Farms was Melted Strawberry (3.5g) in the Flower category, achieving the number one rank with sales of 7035.0. Gary Payton (3.5g) secured the second position, while Stankonya (3.5g) and Super Runtz (3.5g) tied for third place. Notably, Garlic Icing (3.5g), which was ranked first in September, dropped to fourth place in October. This shift indicates a dynamic change in consumer preferences within the Flower category. Overall, the rankings suggest a competitive market with fluctuating product popularity month over month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
