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Jan-2025
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Overview
Market Insights Snapshot
High Power has demonstrated a consistent presence in the Beverage category within the state of California. Over the months from October 2024 to January 2025, the brand maintained a rank within the top 20, specifically moving from 17th to 18th place. This slight decline in rank, coupled with a decrease in sales from $50,475 in October to $41,206 in January, suggests a potential challenge in maintaining its market share amidst competitive pressures. Despite this, remaining within the top 20 indicates a strong foothold in the California beverage market, a notable achievement given the competitive landscape.
Interestingly, High Power's absence from the top 30 brands in other states and categories highlights a significant opportunity for growth and expansion. The brand's consistent ranking in California's beverage category could serve as a strategic model for entering new markets. However, the lack of presence in other states or categories may also suggest a need for diversification and innovation in product offerings to capture a broader audience. This pattern of performance underscores the importance of strategic market positioning and the potential benefits of expanding beyond a single state or category focus.
Competitive Landscape
In the competitive landscape of the California beverage category, High Power has experienced a slight decline in rank and sales over the past few months. Starting at 17th place in October 2024, High Power improved to 16th in November but then dropped to 18th by January 2025. This downward trend is accompanied by a decrease in sales, from a high in October to a lower figure in January. In contrast, CQ (Cannabis Quencher) maintained a relatively stable position, fluctuating between 15th and 17th place, with a slight increase in sales by January. Meanwhile, Kikoko showed a positive trajectory, climbing from 19th to 17th place, alongside a notable increase in sales. Kan+Ade remained consistently in 19th place, with fluctuating sales figures. High Power's challenge lies in reversing its current trend to regain a stronger foothold in the competitive California beverage market.
Notable Products
In January 2025, the top-performing product from High Power was Berry Syrup 4-Pack (1000mg THC, 200ml) in the Beverage category, which climbed from a December ranking of 5 to the top spot, with sales reaching 312 units. Berry Syrup (250mg) also showed significant improvement, moving up to the second position from an unranked status in December. Watermelon Syrup 4-Pack (1000mg), previously holding the top rank for three consecutive months, dropped to third place. Grape Syrup (250mg) maintained a strong presence, securing the fourth position after debuting at rank 2 in December. Finally, Grape Syrup 4-Pack (1000mg) completed the top five, experiencing a decline from its December rank of 3.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
