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Sep-2024
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Overview
Market Insights Snapshot
High Power has shown varied performance across different categories and states, with notable movements in its rankings. In the California market, the brand has consistently maintained a presence within the top 20 for the Beverage category, improving from 16th place in June 2024 to 13th in August before slightly dropping to 15th in September. This fluctuation suggests a competitive landscape, yet High Power's ability to stay within the top ranks indicates a strong consumer base. In contrast, their presence in the Tincture & Sublingual category was less stable, with a rank of 24th in June, disappearing from the top 30 in July, but reappearing at 19th in August and maintaining a similar position in September. This temporary absence could be a point of concern, indicating potential challenges in this segment.
Sales figures for High Power in California show a dynamic trend, particularly in the Beverage category, where sales peaked in July 2024 before experiencing a decline by September. This peak suggests a potential seasonal or promotional influence, which might have driven consumer interest temporarily. The Tincture & Sublingual category, however, saw a more modest sales performance, with a notable dip in September compared to earlier in the summer. This could point towards a need for strategic adjustments to regain market traction. Overall, while High Power maintains a strong presence in some areas, the fluctuating rankings and sales indicate opportunities for growth and improvement in others.
Competitive Landscape
In the competitive landscape of the California cannabis beverage market, High Power has demonstrated notable fluctuations in its ranking over the past few months. Starting at 16th place in June 2024, High Power climbed to 14th in July and reached its peak at 13th in August, before slipping back to 15th in September. This trajectory indicates a competitive struggle amidst a dynamic market. Notably, CQ (Cannabis Quencher) maintained a relatively stable position, hovering around the 13th rank, suggesting consistent consumer preference. Meanwhile, Kikoko and Kan+Ade have shown slight improvements in their ranks, indicating potential threats to High Power's position. Interestingly, Canna-Lean experienced a significant drop from 7th to 14th, highlighting volatility in the market. These shifts suggest that while High Power has shown resilience, it faces stiff competition and must strategize effectively to enhance its market share and stabilize its ranking in the coming months.
Notable Products
In September 2024, the top-performing product from High Power was Berry Syrup 4-Pack (1000mg THC, 200ml) in the Beverage category, which climbed to the number one spot with sales of 333 units. Grape Syrup 4-Pack (1000mg) followed closely in second place, maintaining a steady upward trajectory from fourth in June to second in September. Berry-Lean Syrup (1000mg THC, 200ml) in the Tincture & Sublingual category ranked third, showing a slight decline from its second position in June. Watermelon Syrup 4-Pack (1000mg), despite being the leader in July and August, fell to fourth place in September. French Vanilla Syrup 4-Pack (1000mg THC, 6.8oz) entered the rankings in September at fifth, indicating a new entrant or resurgence in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
