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Sep-2025
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Overview
Market Insights Snapshot
High Power has demonstrated varied performance across its product categories in California. In the Beverage category, the brand has shown a positive trajectory, moving from the 20th position in June 2025 to 16th in September 2025, indicating a strengthening presence in the market. This upward movement suggests a growing consumer interest or effective market strategies. However, the sales figures reveal a mixed story; while there was a dip in sales from June to August, September saw a slight recovery, suggesting potential seasonal factors or promotional efforts influencing sales. The fluctuation in rankings and sales suggests that while the brand is gaining traction, there are still challenges to maintaining consistent growth.
In the Tincture & Sublingual category, High Power's performance has been somewhat inconsistent. The brand's rank fluctuated between 13th and 16th place over the four months, never falling out of the top 30 but showing a lack of steady upward momentum. This category seems to be more volatile for High Power, with sales peaking in June and then experiencing a noticeable decline in July and August, only to stabilize slightly in September. This pattern may indicate a competitive landscape or shifts in consumer preferences within the category. The brand's ability to maintain its position within the top 20 suggests resilience, but the lack of consistent upward movement highlights potential areas for strategic improvement.
Competitive Landscape
In the competitive landscape of the California Tincture & Sublingual category, High Power has experienced notable fluctuations in its market rank over the past few months. In June 2025, High Power held a strong position at 13th place, but by July, it had slipped to 16th, indicating a significant drop in sales performance. However, the brand showed resilience by climbing back to 14th in August and maintaining a steady 15th in September. This recovery suggests a positive trend, albeit with room for improvement. In contrast, Emerald Bay Extracts consistently held the 13th position from July to September, showcasing stable growth and posing a competitive challenge to High Power. Meanwhile, Super Wow showed an upward trajectory, moving from 16th in June to 14th in September, potentially threatening High Power's market share. Additionally, Saida, which was not in the top 20 in June, climbed to 16th by September, indicating emerging competition. These dynamics highlight the need for High Power to strategize effectively to regain and sustain a higher market position in this competitive category.
Notable Products
In September 2025, the top-performing product for High Power was the Berry Tincture 4-Pack (1000mg THC, 200ml) within the Tincture & Sublingual category, maintaining its first-place ranking from previous months with sales of 427 units. The Watermelon Syrup 4-Pack (1000mg) in the Beverage category held steady in second place, following a rise from fifth place in June and July 2025. The Grape Tincture (250mg THC, 50ml) made its debut on the list, securing the third position with notable sales figures. Meanwhile, the Watermelon Tincture (250mg THC, 50ml) experienced a drop from its top position in August to fourth place in September. The Grape Tincture 4-Pack (1000mg) slipped to fifth place after entering the rankings in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
