.svg){kind=small}
Oct-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
High Power has shown varied performance across different categories and states in recent months. In the Beverage category in California, the brand experienced a decline in its ranking, moving from 14th in July 2024 to 17th by October 2024. This downward trend is mirrored by a significant decrease in sales, from $78,245 in July to $36,881 in October, indicating potential challenges in maintaining market share or consumer interest. Conversely, in the Tincture & Sublingual category, High Power made it into the top 30 in August and maintained a steady position at 19th in both August and September, though it dropped out of the top 30 by October. This fluctuation suggests that while there is some interest in their tincture products, consistent performance remains a challenge.
Across the board, High Power's presence in the top rankings varies, suggesting differing levels of brand penetration and consumer engagement depending on the category and state. The absence from the top 30 in the Tincture & Sublingual category in July and October in California highlights potential areas for growth or reevaluation of market strategies. The brand's ability to re-enter and stabilize its ranking in the top 30 in August and September, albeit briefly, indicates that there is potential for growth if the right strategies are employed. These movements underscore the competitive nature of the cannabis market and the importance of strategic positioning and consumer engagement for sustained success.
Competitive Landscape
In the competitive landscape of the California beverage category, High Power has experienced notable fluctuations in its ranking and sales over the past few months. Starting from a rank of 14 in July 2024, High Power improved to 12 in August but then saw a decline to 17 by October. This downward trend in ranking coincides with a decrease in sales, suggesting a potential loss of market share. In contrast, Canna-Lean maintained a relatively stable position, even improving its rank from 16 in September to 14 in October, indicating a recovery in sales performance. Meanwhile, CQ (Cannabis Quencher) also experienced a decline, dropping to rank 16 in October, which may highlight a broader market shift affecting multiple brands. Kikoko and Kan+Ade remained consistently lower in the rankings, suggesting that High Power's primary competition remains with brands like Canna-Lean. These dynamics underscore the importance for High Power to strategize effectively to regain its competitive edge in the California beverage market.
Notable Products
In October 2024, the top-performing product for High Power was Watermelon Syrup 4-Pack (1000mg) in the Beverage category, maintaining its number one rank from September despite a slight decrease in sales to 306 units. The Berry Syrup 4-Pack (1000mg THC, 200ml) followed closely in second place, slipping from its previous top position in September with sales dropping to 278 units. The Watermelon Syrup (250mg) made its first appearance in the rankings at third place, showing a promising entry. Berry Syrup (250mg) held steady at fourth place, consistent with its ranking in July and September. Notably, the Watermelon Tincture (250mg THC, 50ml) entered the rankings at fifth place, indicating a growing interest in the Tincture & Sublingual category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
