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Oct-2024
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Overview
Market Insights Snapshot
Highatus has shown a consistent performance in the Edible category within California, maintaining a steady presence in the top ten rankings for several months before slipping slightly in October 2024. Despite this minor decline from the 10th to the 11th position, their sales figures indicate a broader trend of fluctuating consumer demand, with a notable peak in August 2024. This suggests that while Highatus remains a key player in the California Edible market, they face challenges in sustaining growth amidst competitive pressures.
In other states, the absence of Highatus from the top 30 rankings in the Edible category could be seen as a missed opportunity to expand their market presence beyond California. This lack of visibility in additional markets highlights potential areas for strategic growth and brand development. The data suggests that while Highatus has carved out a niche in California, replicating this success in other regions could be crucial for their long-term expansion and competitive positioning.
```Competitive Landscape
In the competitive landscape of the California edibles market, Highatus has experienced a slight decline in its ranking, moving from 10th place in July through September 2024 to 11th in October 2024. This shift is notable as it indicates a decrease in sales momentum, with October sales figures showing a downward trend compared to previous months. In contrast, competitors such as Drops have improved their position, climbing from 11th to 10th place, and maintaining a consistent sales increase over the same period. Meanwhile, Emerald Sky has seen a slight drop in ranking from 12th to 13th, although their sales figures remain relatively stable. Kiva Chocolate has shown a positive trend, moving up from 15th to 14th place, suggesting a potential threat to Highatus if this upward trajectory continues. Despite these shifts, Good Tide maintains a steady 9th place position, consistently outperforming Highatus in sales. These dynamics suggest that Highatus may need to reassess its strategies to regain its competitive edge and improve its sales performance in the California edibles market.
Notable Products
In October 2024, the top-performing product from Highatus was the CBD/CBN/THC 1:1:1 Blueberry Sour Gummies 10-Pack, maintaining its number one rank since July, with sales reaching 11,375 units. The Sour Pineapple Gummies 10-Pack held steady in second place for the second consecutive month after climbing from fourth place in July. Sour Watermelon Gummies 10-Pack moved up to third place, showing a consistent presence in the top four since July. Sour Strawberry Lemonade Gummies 10-Pack dropped to fourth place in October, having previously held the second and third positions in earlier months. Lastly, the Sour L'Orange Gummies 10-Pack remained in fifth place throughout the entire period from July to October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
