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Nov-2024
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Overview
Market Insights Snapshot
Highatus has shown consistent performance in the California edible market, maintaining a presence within the top 15 brands over the past few months. Despite a slight decline in rankings from 10th in August and September to 12th in November, the brand has managed to stay competitive in a highly dynamic market. The slight drop in rankings coincides with a gradual decrease in sales, which may indicate increased competition or shifting consumer preferences within the state's edible category. This trend suggests that while Highatus remains a strong player, there may be room for strategic adjustments to regain higher positions.
In terms of category performance, Highatus has not appeared in the top 30 brands in any other state or category besides edibles in California. This absence highlights a potential area for growth or diversification as the brand could explore opportunities to expand its presence in other states or product categories. The consistent ranking within California's edible market suggests a solid foundation upon which Highatus could build to explore new markets or innovate within the existing category. Understanding the factors contributing to its current performance could provide valuable insights for strategic expansion.
Competitive Landscape
In the competitive landscape of the California edible market, Highatus has experienced a slight decline in its ranking over the past few months, moving from 10th place in August 2024 to 12th place by November 2024. This shift is notable, especially when compared to competitors like Drops, which maintained a steady position at 10th place, and Emerald Sky, which improved its rank from 13th to 11th in the same period. Despite a decrease in sales from August to November, Highatus still remains a strong contender in the market. However, it faces increasing pressure from brands like Kiva Chocolate, which has consistently held the 14th position, and ABX / AbsoluteXtracts, which improved its rank to 15th by November. These dynamics suggest that while Highatus is a key player, strategic adjustments may be necessary to regain its higher ranking and boost sales in the competitive California edible market.
Notable Products
In November 2024, the top-performing product for Highatus was the CBD/CBN/THC 1:1:1 Blueberry Sour Gummies 10-Pack (100mg CBD, 100mg CBN, 100mg THC) in the Edible category, maintaining its first-place position from previous months with sales of 11,965 units. The Sour Strawberry Lemonade Gummies 10-Pack moved up to second place, showing a slight increase in sales compared to October. The Sour Pineapple Gummies 10-Pack held the third position, consistent with its ranking since August. Sour Watermelon Gummies 10-Pack and Sour L'Orange Gummies 10-Pack remained in fourth and fifth places, respectively, though both experienced a decrease in sales over the months. Overall, these rankings reflect stable consumer preferences with minor shifts in product popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
