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Dec-2024
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Overview
Market Insights Snapshot
Highatus has shown consistent performance in the California edible market over the last few months of 2024. Despite a slight dip in sales from September to November, where sales figures decreased from $641,315 to $601,980, the brand maintained its position at rank 12 from October to December. This stability in ranking, despite fluctuations in sales, suggests a resilient market presence. However, the fact that Highatus did not break into the top 10 might be seen as an area for potential growth, especially considering the competitive nature of the California edible category.
Interestingly, Highatus's performance across other states or provinces is not detailed in the top 30 rankings, indicating that their presence might be limited or less impactful outside of California. This absence in the rankings could highlight a strategic focus on the California market or suggest untapped potential in other regions. The brand may need to explore expansion strategies or marketing efforts to enhance its visibility and performance in other states. Understanding these dynamics can provide valuable insights into the brand's market strategy and potential areas for growth.
Competitive Landscape
In the competitive landscape of the California edible cannabis market, Highatus has maintained a steady position, ranking 12th from October to December 2024. Despite a slight dip from 11th place in September, Highatus has shown resilience with a rebound in sales in December, reaching a similar level to September. This stability is notable given the dynamic shifts among competitors. For instance, Emerald Sky consistently held the 11th position, indicating a strong competitive edge with higher sales figures throughout the period. Meanwhile, Drops maintained its 10th rank, showcasing a robust upward sales trend that Highatus might need to strategize against to climb the ranks. On the other hand, Kiva Chocolate improved its standing from 15th to 14th, potentially posing a future challenge if this upward trajectory continues. Highatus's consistent ranking amidst these shifts suggests a solid market presence, yet highlights the need for strategic initiatives to enhance its competitive position and capitalize on sales opportunities.
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Notable Products
In December 2024, Highatus maintained its leading position in the market with the CBD/CBN/THC 1:1:1 Blueberry Sour Gummies 10-Pack topping the sales chart for the fourth consecutive month, achieving sales of 12,423 units. Following closely, the Sour Strawberry Lemonade Gummies 10-Pack held the second rank, showing an improvement from the third position in October. The Sour Pineapple Gummies 10-Pack consistently ranked third, maintaining its position since November. Sour Watermelon Gummies 10-Pack and Sour L'Orange Gummies 10-Pack remained steady in fourth and fifth positions respectively, with no change in their rankings over the past four months. This stability in rankings highlights a strong consumer preference for Highatus's edible products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
